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One of TikTok’s most trending hashtags #FrozenHoney (1.2 Billion views) didn’t fly over Israel’s iconic honey brand Yad Mordechai… Instead of wasting honey, plastic and time by pouring honey into an empty plastic bottle, freeze it, and enjoying your #FrozenHoney, local influencers simply provided a better way: Put Yad Mordechai’s squeeze honey bottle inside the freezer and… challenge complete. Easy beezy.

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