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It’s not everyday you see Elvis Presley driving a bunch of impersonators around in a Fiat car–but that’s what Leo Burnett Brazil has him doing in its latest spot for the brand.Whether he’d swap his famous pink Cadillac for a pickup is definitely up for debate. But in this spot, Elvis, who is played by popular impersonator Dean Z, performs a show and then leaves in a Fiat Strada.The likeness, with the help of CGI, is pretty spot on, and the ad shows Elvis taking some impersonators along for a ride through a variety of cinematic backgrounds, all the while driving to the rhythm of “Blue Suede Shoes.”It was shot in February in Brazil before the pandemic reached the country, and the production involved more than 600 people, three locations and six shooting dates.“In order to recreate Elvis, we worked hard for many months, adapting, perfecting, and evolving,” said Leo Burnett creative director Tomas Correa. “It’s an intense effort that is only possible when client, agency, and production house speak the same language.”CREDITS:
Agency: Leo Burnett Neo Comunicação
Title: The Legend
Product: New Fiat Strada
Advertiser: Fiat Chrysler
Chief creative officer: Marcelo Reis
VP/executive creative director: Pedro Prado, Wilson Mateos
General creative director: Pedro Utzeri
Creative director: Tomas Correa
Digital integration director: Denis Gustavo
Content director: Andreza Aguiar
Copywriters: Thiago Lins, Renato
Ramalho, Luis Rombino
Art directors: Fernando Lyra, Rachel Lucchesi, Natalia Soares
Integrated production director: Maria Fernanda Moura
Rtv: Maria Fernanda Moura, Rita Costa, Patricia Cosmo
Editing and motion agency: Chrystian Danucalov, Matheus Basilio, Neco Costa
Art buyer: Mauro Moura
Digital project: Pedro Rais and Katia Rosa
Content: Guido Michaelis, Caique Dantas, Henrique Xavier, Fabio Fávero, Gabi Araujo,
Nayara Keullen, Wagner Ximenes
Account services: Fabio Brito, Karol Alberti, Luisa Prado, Maira Cavalcante, Cecilia Elia,
Vitor Borragine, Raquel Thomaz, Giovanna Rodrigues, Jessica Saravalli, Henrique Assis
Media: Andrea Hirata, Daniela Franco, Carolina Trettel, Paula Ricarte, Bianca Malfatti,
Laura Andrade, Guilherme Leao
Planning: Tiago Lara, Caio Costa, Daniel Dante, Murilo Fedele, Bruno Olivetti, Doélio Bergamo, Guilherme Anchieta
Fiat Approval: Frederico Battaglia, Maria Lúcia Antonio, Ana Brant, Nathalia Aguiar, Camila Rapini, Marina Maria
Fiat Media: Denis Onishi And Debora Dauanny
Image Production: Alice Filmes
Director: Felipe Mansur
Producer: Wal Tamagno
Photography Director: Pierre De Kerchove
Art Directors: Guilherme Marini and Martino Piccinini
Directors’ Assistants: Michelle Lutfy and Luciana Camargo
Executive producers: Victor Alloza, Fernanda Laignier, and Bruna Nogueira
Production team: Fabio Arisaka, Felipe Rayol, Mayara Sandow, and Izabella Araujo
Location production: Fabrício Marinho
Casting production: Claudia Secaff
Wardrobe production: Marina Vieira
Object production: Manuela Tossi
Makeup: Fabiana Mizukami
Post production coordinator: Carol Rye
Editing: Rodolpho Ponzio
3D Wall / Motion: Voodoo House
3D Elvis: Invisible Works
Post production: Nash VFX
Sound production: Quiet City Music+Sound
Musical production: Chris Jordão, Darren Solomon
Sound design and post production: Marcos Moretto and André Melges
Account services: Xanna D’aguiar, Karina Vadasz, and Ivis Silva
Digital and print media
Photocomposition with cars: Lightfarm Brasil
Elvis Presley illustrations: Sattu Rodrigues
Image licensing: Platinum Brasil
Elvis Presley intellectual property, name, and image rights: Authentic Brands Group, LLC & Elvis Presley Enterprises, LLC
Music: Blue Suede Shoes
Music publishing: Kobalt Music, MPL Music Publishing, Carl Perkins Music,
Record company: Sony Music.

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