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Because each social media platform has different features and users, the strategies that public health organizations use to address misinformation should also be distinct and responsive to the nuances of each site. A study of 8 million posts about COVID-19 on 5 social media platforms (Twitter, Instagram, YouTube, Reddit, and Gab) demonstrated variability in both the content of accurate and inaccurate information and ways in which it spread across each site. Sites varied in the volume of COVID-19–related messages about topics like cures, therapies, and protection advice; for example, Reddit limited the influence of questionable sources, whereas Gab increased the diffusion of questionable sources.



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