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When it is about winning, there is nothing more important, gamers know that. Tactics, technique, reflex and world-wide victories won by milliseconds…

With that global insight, advertising agency RED and GREY created a campaign for Monster Notebook, and captured the varied and amusing reactions of gamers within the main creative idea: “Gaming is cool. Even when you are not.” In the commercial, we see gamers and their entertaining moments of losing themselves while winning.



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