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No matter how hard Mammoth Lakes in California tried to educate their visitors to the site on the basic rules of sustainable travel in a wild destination, a good number of tourists seemed to not be getting the message – not properly extinguishing campfires, leaving dog poop on trails and leaving campsites a mess (which is not just unattractive, but attracts bears) etc.

Because the problem became so dire, Mammoth turned to its agency to create a BLUNT new campaign that doesn’t beat around the bush. The centerpiece is an original “Don’t Be A Bleephole” sing-along, tune designed to create a natural hook that will have people humming long after they visit Mammoth Lakes.



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