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When you think Bank Advertising, you think corporate images using stock footage and squeaky clean visuals of good-looking models. While this works, this can be…boring. So we decided to try something ‘different’ for this HSBC campaign.

HSBC has a long-standing history in multiple sectors in development across the world. Most of this is achieved through their presence in multiple countries. There has always been a strong sense of collaboration within the company and it reflects in the outcomes. It is your world – Own It. With this campaign, we’ve built a narrative experience through the same delivery method across international airports and OOH assets.

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