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“After 50 years of noodle innovation, what better time to release our most unexpected flavor to date with pumpkin spice, and trust me it really is that good,” Nissin Foods USA marketing chief Jaclyn Park said with the announcement. “Product innovation is at the core of the Cup Noodles brand and we are excited to launch our first-ever limited-edition flavor that is sure to cause a stir. You just have to try it!”



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