38.7 F
New York
Tuesday, January 19, 2021

Perú Te Quiero Film Advert By Zavalita Brand Building: Don’t join me yet

In order to fight Covid-19, the Peruvian NGO Perú Te Quiero ("Peru I love you") brought 3 local dead celebrities back to life...

Sporcks Content Advert By KIDS: The Invisible Race

In 2020, with the world’s population locked down and all sports events cancelled, runners, cyclists and triathletes worldwide trained with more effort and...

This Limited Edition Collection Honors the Legacy of Dr. Martin Luther King, Jr.

On the 35th anniversary of the federal holiday celebrating his birthday, lifestyle brand Kith has partnered with the estate of Dr. Martin Luther...

Growing Your Career in Sports

During the 2020 Adweek Sports Marketing Summit and Upfronts, three incredible sports league CMOs share the personal stories and tips for success that...

Atlanta Hawks CMO Melissa Proctor on Partnering with Nike in Honor of Dr. King

I first met Melissa Proctor, CMO of the Atlanta Hawks, when she taught a Masterclass at Brandweek Sports Marketing Summit alongside Adam Grossman,...

One Medical: The Plunge

Taboola Gets Into the Stories Game With Beta Release of Taboola Stories

Content discovery platform Taboola became the latest platform to embrace the stories format with Monday’s beta rollout of Taboola Stories.Advertisers will have access...

4 Super Bowl Ad Missteps Brand Should Avoid

I’ve been covering Super Bowl for years and seen how advertisers have embraced purposeful messages or good-vertising like bees around a honeypot. Money...

Tadiran: Air Care O2

Wallace and Gromit Embark on an Augmented Reality Adventure in Inventive New Game

Classic cartoon duo Wallace and Gromit will venture from their clay-mation world into ours as part of a new augmented reality experience that...

Brusnika: Love-development company

A new commercial for Brusnika, a Russian...

MTS Belarus: Long-awaited reunion

Christmas Season is always an opportunity to...

Poland Spring: My Origin

In this personal yet majestic spot –...

Centro Cultural Cine Olaya Integrated Advert By UPC: Reapertura del Centro Cultural Cine Olaya

Objective of this reactivation campaign focuses on cultural identity as a source of artistic expression that captures the young spirit, creative and tradition...

The Venetian Las Vegas: Want the World Launch

The original launch piece of the Want...

Lenovo: Metal Reviews

Many consumers turn to product reviews before...

What We Can Learn from the Mistakes Made in 2020

Like all industries, the agency world was not left unscathed by the catastrophic year 2020.  Agencies big and small had to learn how...

Nabila K: Lip Polish

A peek into how our Lip Polish...

Mailchimp: All in a Day's Work

Partnering with It's Nice That, BUCK crafted...

Budweiser: Robots

UNHCR Integrated Advert By Demner Merlicek & Bergmann: Christmas AirSentials

Instead of buying meaningless Christmas presents like every year and maybe even exchange them again shortly afterwards, we created an online store for...

Invita Film Advert By envision: Acorn

INVITA invites nature into your home with this new massive oak kitchen. To visualize this, we see a journey from the standard white...

TotallyMoney: Let's toadally improve your credit score

Three toads boogey on down to a...

Walch Film Advert By BBDO: Gift Health

All IndustriesAgency Self-PromoAlcoholic DrinksAutomotiveBeautyConfectionery, SnacksEducationElectronics, TechnologyFashionFinanceFoodGamblingGamingHealthHospitality, TourismHouse, GardenIndustrial, AgricultureMediaMilitaryMoviesMusicNon-Alcoholic DrinksOffice EquipmentPersonal AccessoriesPetsPharmaceuticalProfessional...

These 5 Priorities Reshaped Walmart’s Business in 2020

Retailers like to say there was no playbook for 2020, and that’s certainly true of Walmart.At CES 2021 this week, president and CEO...

Social Campaign For THC-Spiked Drink Cleverly Treads The Line On Paid Weed Ad Rules

A cannabis-infused drink called Cann may have created a new ad genre—ASMR for the eyes—with a social campaign that features helium balloons floating...

WhatsApp Pushes Back Feb. 8 Deadline to Accept Its New Terms

WhatsApp responded to pushback over the new terms of its recent update, postponing the Feb. 8 deadline it had initially imposed for users...

In One Continues Shot, VWs Hypnotic Ad Tells the History of Transportation

Car brand Volkswagen taken a look back through history as inspiration for its latest cinematic spot “The Wheel,” which promotes its new electric...

Walgreens and Mattel Share How Their Brands Have Evolved at CES 2021

In a special edition of CMO Moves from the CES C-Suite track, Adweek Chief Community Officer Nadine Dietz sat down with Vineet Mehra,...

At CES 2021, Marketers Discuss Pandemic-Related Trends—and What to Expect Next

Despite 2021’s chaotic first impression, marketers from across the industry are still finding ways to be optimistic about the coming year. While the...

Facebook, NYU Langone Health Use AI to Predict Health of Covid-19 Patients

Facebook’s use of machine learning to predict the types of content users are most interested in seeing in their News Feeds has been...

Why Fox Sports Put a Billboard Saluting North Carolina Fans in Duke Territory

Just over 11 miles separate Chapel Hill and Durham, N.C., homes to fierce basketball rivals the University of North Carolina and Duke University,...

Inside Marc Lore’s Walmart Legacy

Marc Lore, the ecommerce pioneer who figured out how to ship cat litter without a loss and lured customers with discounts even Amazon...

Mother Launches Its Own Media Agency

They grow up so fast. Mother is ready to introduce its media agency offspring to the world.Media by Mother is opening as part...

Alicia Tillman Steps Down as SAP Global CMO as the Company Makes Two Executive...

Alicia Tillman announced this morning on LinkedIn that she will step down from her role as global chief marketing officer for SAP at...

Twitter Shares Its Plans to Protect and Present Inauguration Day

Twitter detailed its plans for Inauguration Day Wednesday, Jan. 20, both in terms of protecting the public conversation and giving people a way...

How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising?

Super Bowl host cities normally get flooded with out-of-home ads leading up to the Big Game. However, this year OOH advertising might look...

WandaVision Ushers In Streaming’s Franchise-Dominated Future

A month before Disney+ was officially unveiled, a message for Marvel fans trickled out: Get ready to pay if you want to understand...

How Should Brands Make Up for 2020 With Super Bowl Spots?

Super Bowl ad-buying season got off to a slow start due to pandemic-related uncertainty regarding game schedule as well as public mood. Buys recently accelerated...

Ajax Shares the Finer Points of Marketing an American Spray Cleaner to European Consumers

Regional variations are nothing new in branding, especially when it comes to selling to overseas markets. Film fans may remember the famous scene...

In Doritos’ Super Bowl Teaser, Jimmy Kimmel and Mindy Kaling React to a Mystery...

Has anyone checked in on the Matthews lately? Broderick, McConnaughey, Perry, how are you all feeling—dimensionally speaking?In a new teaser for Doritos’ 2021...

Suzuki: Car-mate

Helsingin Sanomat Integrated Advert By TBWA: The Climate Crisis Font

The Climate Crisis Font. A typeface visualizing and concretizing climate change and its impact. Helsingin Sanomat is using the font covering climate issues...

SodaStream: Michael Bublé Makes Fresh Sparkling Water

bubly drops for SodaStream offer consumers a...

Canon Integrated Advert By FCB: Redefine the Limits

https://redefinethelimits.us/ Canon – in partnership with FCB and its experiential arm, FCBX – premiered an interactive digital experience at CES 2021 through five unexpected...

The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter

The demise of the third-party cookie as an effective online advertising tool is 12 months away. The Trade Desk-led initiative, Unified ID 2.0,...

Absolut Direct Advert By WTF: Absolut Nothing

The campaign is intended to raise awareness to be absolutely safe when driving. These bottles will be given to journalists, celebrities, influencers, and...

How Covid-19 Has Changed The CW—and When Its Schedule Could Return to Normal

Last May, while several broadcasters were still holding out hope that they would be able to have a normal fall season despite the...

Where Taco Bell’s Potato CEO Failed

Taco Bell CEO Mark King, as a talking potato, was clear and candid in explaining why potatoes had been removed from the lineup...

The Secret Behind NTWRK CEO’s Success: Asking for Forgiveness

The success of Aaron Levant’s mobile-first video shopping platform NTWRK that launched in 2018 may have taken the retail industry by storm, but...

Media Rating Council Accredits Google’s Ads Data Hub

Google said Thursday that its Ads Data Hub was accredited by the Media Rating Council for SIVT-filtered (sophisticated invalid traffic), rendered and viewable...

Consumers Are Fine With Politics in Super Bowl Ads—But Mass Appeal Matters

2017 is likely considered the watershed moment for brands to take stands in their Super Bowl advertising. The most prominent example was 84...

The Guardian Hires New Editor for Diversity, Equity and Inclusion

Susan Smith Richardson has been named deputy editor for diversity, equity and inclusion at the Guardian US, the latest publication to add DEI...

Facebook Files Lawsuit Over Data Scraping in Portugal

Facebook and Facebook Ireland filed a lawsuit in Portugal against two individuals for scraping user profiles and other data from its website, calling...

Delta Keeps Middle Seat Ban in Hopes of Spring Recovery

The middle seat—undeniably the worst one, pandemic or not—will remain empty on Delta Air Lines, as the carrier has done since the pandemic...

Next-Tech Leaders Share How They’re Navigating Rapidly Changing Consumer Needs at CES 2021

The demands of the pandemic era have forced both introspection and innovation among digital brands. For marketers, that means knowing when to push...

Ikea’s New U.S. App Bridges At-Home and In-Store Shopping

This week, the Swedish home furnishings retailer introduced a new app for the U.S. market. The app allows customers access to their digital...

Oculus From Facebook to Add Multi-User Accounts, App Sharing

Oculus From Facebook said two of the most requested features from its virtual reality community will become an actual reality in February.The social...

WPP Hires Rob Reilly as Global Chief Creative Officer

WPP has hired Rob Reilly to serve in the new role of global chief creative officer. He joins from McCann Worldgroup, where he’s...

TikTok: How to Block Someone

Did you know that TikTok allows you to block users if you don’t want them to be able to see your profile or...

As Taco Bell Brings Back Potatoes, a Plant-Based Partnership With Beyond Is in the...

The march of fake meat continues at the country’s fast food chains, with Taco Bell being the latest to join a movement that...

Trump’s Great Deplatforming; The World’s Most Expensive Art Piece: Thursday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

Volvo Car Mobility M Film Advert By Acne: The Lift

Volvo Car Mobility or as they are called, M, offers access to cars that can be booked via their app in all major...

Nosotras Integrated Advert By Boost: Stories

Menstruation is a natural and common process experienced by all girls in the world; however, there is fear and shame regarding this issue....

Major Cineplex Group, Thai Health Promotion Foundation Film Advert By Leo Burnett: Turn off...

All IndustriesAgency Self-PromoAlcoholic DrinksAutomotiveBeautyConfectionery, SnacksEducationElectronics, TechnologyFashionFinanceFoodGamblingGamingHealthHospitality, TourismHouse, GardenIndustrial, AgricultureMediaMilitaryMoviesMusicNon-Alcoholic DrinksOffice EquipmentPersonal AccessoriesPetsPharmaceuticalProfessional...

Texas Beard Co. Print Advert By Southern Methodist University: Look Tough Smell Pretty

Texas Beard Co. lives and breathes beard care. Scented beard oils tame, condition, and style the toughest of beards, not to mention make...

Checkers Monster Truck Crushes Everything That Sucked About 2020 (and That’s a Lot)

Just before the end of 2020, Pew released an unsurprising survey that when it comes to everything from the economy to the coronavirus...

One-Half of Online Harassment Victims Attributed Their Experiences to Political Differences

Political differences are a driving force behind online harassment, as a new study from Pew Research Center found that 41% of U.S. adults...

In Its Latest Freewheeling Ad, Harmon Brothers Cast a 1,300-Pound Grizzly

If one wants to illustrate “hearty,” then the lumberjack/forest milieu is certainly one way to go. For pancake mix maker Kodiak Cakes, a...

Jack Dorsey on Twitter’s Donald Trump Ban: ‘Was This Correct?’

Dorsey’s 13-tweet thread Wednesday evening went from defending the ban, to lamenting its effects on the public conversation, to touting Bluesky, the initiative...

This ‘Climate Crisis Font’ Shrinks as the Polar Ice Caps Melt

Climate change is happening. And it’s predicted to happen even more rapidly unless major polluting economies, and the people living within them, curb...

Snapchat Permanently Bans Donald Trump

There’s hardly any social media platform left that will have President Donald Trump. Snapchat permanently banned Trump on Wednesday, a move the company said...

New LinkedIn Marketing Labs Courses Made Available to Members

LinkedIn opened the doors Wednesday to free online learning center LinkedIn Marketing Labs, which provides curated courses for marketers looking to use the...

The 3 Biggest Trends That Should Be on Every Marketer’s Radar for 2021

Advertisers and marketers are familiar with disruption. But in 2020, disruption wasn’t dictated by a new medium. Instead, marketers and advertisers had to...

Natural Light’s $470 Million Art Installation Is a Commentary on the Student Debt Crisis

When looking back on your college years, what’s the first thing that comes to mind? Parties, football games, a friend group, your favorite...

Philo, Which Streams Discovery’s Cable Networks, Isn’t Worried About Discovery+

Since 2017, Philo has differentiated itself from other virtual MVPD offerings by focusing exclusively on entertainment and lifestyle programming, including streaming more than...

What Happened in Vegas Stays on Pinterest

As has been the case for most major events since last March, screens are replacing the Las Vegas Convention Center for CES 2021,...

Lockdown-Driven OTT Growth a ‘Double-Edged Sword’ for Streamers

The ongoing Covid-19 pandemic has been good for streaming services. Sort of.It’s been well-documented that the still-raging pandemic has served as an accelerant...

Tension Between Privacy and Competition Exposed in Google’s Latest Regulatory Probe

The global wave of privacy legislation has led to the curtailment of ad targeting, but its effects on the online landscape are much...

Marketing Platform Klaviyo Now Offers PrestaShop Integration

Marketing automation platform Klaviyo has integrated with PrestaShop, an open-source ecommerce platform used to build online shops. The new partnership allows ecommerce merchants to...

NBC Sports Group Helping Tokyo Olympics Marketers Create More Effective Ads

With the rescheduled Tokyo Olympics six months away, NBC Sports Group is gearing up to beat last year’s record-breaking ad revenue windfall, prior...

Amazon, Google and Twitter on Privacy Laws

Data privacy has taken center stage in recent years, as the European Union and the state of California have each adopted landmark consumer...

Michelob Ultra’s New Organic Seltzer Wants to Be the Category’s ‘Sophisticated’ Option

If White Claw is the unofficial beverage of the college-age crowd, Michelob Ultra Organic Seltzer is vying to win over a more “mature”...

Michael Bublé Touts New Bubly Deal With SodaStream, Still Insists The Product Is Named...

Michael Bublé pop superstar and secret vandal, often carries a magic marker when he goes grocery shopping—the better to alter cans of Bubly, replacing...

Bombas Adds Underwear Line With Ambitions to be a Multi-Product Brand

These times call for more than just socks. If you’ve ever fretted over having enough clean underwear, imagine being homeless without access to...

SAP: Dear Business

Latest news

Contact us for advertising by email: advertise@914local.com