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Saturday, July 4, 2020

iHeartRadio and P&G Will Host Virtual Pride Covid-19 Event – Adweek

As brands continue pivoting 2020 Pride events to online gatherings and Black Lives Matter protests, iHeartRadio and Procter & Gamble have partnered to...

Verizon-fronted Program Supports Women Entrepreneurs – Adweek

As more cities and towns across the country move toward reopening in the middle of a pandemic, small-business owners still find themselves caught...

Kimberly-Clark Names New Chief Digital and Marketing Officer – Adweek

Kimberly-Clark has appointed Zena Srivatsa Arnold, the former global head of growth at Google, as its chief digital and marketing officer. The personal...

8 in 10 Americans Don’t Trust Platforms to Moderate Content – Adweek

Americans have little faith social media companies will appropriately moderate content on their platforms, according to a new poll from the Knight Foundation...

TV Buyers Expect 2020 Ad Spend to Fall 20% From Last Year – Adweek

While the advertising market has started to show signs of life after being decimated by Covid-19 in March and April, the pandemic will...

NBC Sets Fall Schedule, ‘Confident’ About Premieres – Adweek

NBC, the only broadcaster that had not shared its lineup for the upcoming TV season, has finally set its fall schedule—and its network...

Consider Something Better Is Funding Black Women Founders – Adweek

Black consumers spend at least $1.3 trillion a year in the American market. And even though Black women lead or dominate consumer spending...

Instagram Teams Up With The Trevor Project on Self-Care Tips for LGBTQ+ Youth –...

The Facebook-owned photo- and video-sharing network and the nonprofit focused on suicide prevention efforts for LGBTQ+ youth shared 10 self-care tips for LGBTQ+...

Jack Daniel’s Made a Drag Queen Mukbang – Adweek

With concert halls and event spaces closed to artists and entertainers alike due to the pandemic, many have turned to the only place...

Jack Daniel’s Made a Drag Queen Mukbang – Adweek

With concert halls and event spaces closed to artists and entertainers alike due to the pandemic, many have turned to the only place...

U.S. Retail Sales Surge a Record 17.7% Between April and May – Adweek

U.S. retail and food service sales for May rose 17.7% to almost $486 billion versus April’s nearly $413 billion, according to data released...

Brand Safety Is Back on Advertisers’ Minds With Protests – Adweek

Just as the wave of Covid-19 keyword blocking began to ease, advertisers turned their brand safety concerns to another news story: coverage of...

Why This Kidswear Founder Threw Out Her Startup Playbook – Adweek

With Gap, Old Navy, Zara and H&M as competitors, how does a kidswear brand stand out?For Rockets of Awesome, it’s about design, packaging...

Fear of Germy Planes Becomes a Boon for iFly – Adweek

Long before Covid-19, it was the seasonal flu that people feared, and the 2017 flu season was a bad one. According to the...

The Future of Black Influence – Adweek

Brandi Riley helped inspire this opinion piece apologizing on behalf of the influencer industry to Black creators.In this week’s episode of Adweek Together,...

Best of Tech Partner Awards Finalists Poll – Adweek

Thank you for helping us recognize the top advertising and marketing technology providers by voting in our second annual Adweek Readers’ Choice: Best...

Consumer Demand Will Dictate When Carnival Cruises Return – Adweek

It’s not up to Arnold Donald, the CEO and president of the world’s largest cruise line, Carnival Corporation, to decide when his ships...

Mars’ Jane Wakely on True Inclusivity and Brand Purpose – Adweek

At a time when civil rights protests across the country have prompted companies to take an inward look at their own diversity picture,...

PubMatic Hitches New Tech on Growing OTT Space – Adweek

PubMatic is vying for position in the bourgeoning over-the-top, or OTT, market with a header bidding solution that brings a digital-like way of...

The System of Oppression in Our Workplace Is Limiting All of Us – Adweek

It’s time for all of us to look inward to our industry and begin the conversation about diversity and inclusion. In my experience,...

Facebook Gaming Debuts Live Ads for Partnered Gaming Creators – Adweek

Facebook Gaming unveiled two new updates that will help video content creators monetize their content on the social network.First, Level Up creators who...

Mars’ Jane Wakely on True Inclusivity and Brand Purpose – Adweek

At a time when civil rights protests across the country have prompted companies to take an inward look at their own diversity picture,...

Facebook Partners With Nonprofit Women in Immersive Technologies Europe – Adweek

Nonprofit Women in Immersive Technologies Europe said Tuesday that Facebook became its first strategic partner, and the social network will help support its...

Consumer Demand Will Dictate When Carnival Cruises Return – Adweek

It’s not up to Arnold Donald, the CEO and president of the world’s largest cruise line, Carnival Corporation, to decide when his ships...

How The Thorn Birds Soared as a Running Seth Meyers Joke – Adweek

It took Seth Meyers a few tries to figure out the best location to broadcast Late Night from home—but his comedy instincts remained...

Yelp Updates Its Covid-19 Features for Businesses as They Begin to Reopen – Adweek

Head of consumer product Akhil Kuduvalli Ramesh said in an email, “To address the needs of local businesses and consumers during these uncertain,...

Tuesday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

Pinterest Denies Allegations Tweeted by 2 Black Females Who Left the Company in May...

Ifeoma Ozoma and Aerica Shimizu Banks have several things in common: They are both Black women, they both held the role of public policy...

HBO Max’s Jason Mulderig Created His Perfect Job – Adweek

Jason Mulderig’s dream job didn’t exist when he started at HBO 20 years ago. Over time, he built it himself.The brand marketer, who...

Scrabble Has a Consumer Appeal That Has Spanned Decades – Adweek

For a man who commanded the Allied Expeditionary Force in WWII and then became the 34th president of the United States, Dwight D....

How 5G’s Rapid Growth Sparked a Conspiracy Theory – Adweek

As popular conspiracy theories around 5G networks and the novel coronavirus prompt activist lawsuits, local government reviews and even rogue vandalism of cellphone...

Amazon Can Sweep Up Real Estate Closing Due to the Pandemic – Adweek

In its 2020 U.S. Store Closures report, research and advisory firm Coresight Research estimated that there would be 20,000 to 25,000 store closures...

Google.org to Donate Over $1.2 Million to LGBTQ+ Organizations Worldwide – Adweek

Google.org, the charitable arm of Google, will donate over $1.2 million to more than 70 local LGBTQ+ organizations worldwide, several of which are...

Instagram Outlines Steps to Ensure That Black Voices Are Represented on Its Platform –...

Head of Instagram Adam Mosseri addressed concerns that Black voices were being suppressed on its platform and outlined plans to take a closer look...

Who Should Be Leading Talks on Diversity and Inclusion? – Adweek

Amid million-dollar commitments to racial justice and diversity hire initiatives, agencies have been hosting and participating in panels to address racism. While some...

IBM Teams Up With Ad Council for AI-Powered Program – Adweek

During Adweek at Home, a weeklong virtual gathering of marketing and creativity’s most influential voices that kicked off today and runs until Thursday,...

Vita Coco’s Parent Company Wants to Clean Up Energy Drinks – Adweek

Led by Red Bull and Monster Energy, who together control over 75% of the market, U.S. sales of energy drinks hit $14.2 billion...

Harlow Monroe Is a Transgender Woman With an Unlikely Dream – Adweek

Fashion marketer Diesel has always urged its young fans to walk their own path, and that message continues in a new campaign debuting...

DoorDash to Offer On-Demand Delivery for CVS – Adweek

Pharmacy chain CVS and delivery company DoorDash said they are partnering to offer same-day no-contact delivery for 3,000 products.The service debuted on June...

We Are Celebrating Our Emancipation. We Are Asking You to Take Action – Adweek

Juneteenth is as American as a slice of apple pie.Emancipation is in the DNA of our nation. Just as we celebrate the Fourth...

Rubicon Project and LiveIntent Join on Open Identity Project – Adweek

Independent ad-tech companies LiveIntent and Rubicon Project have inked an agreement to help media traders do business on a non-cookie-based ID.The tie-up uses...

It’s No Longer Legal to Fire Someone for Being LGBTQ – Adweek

The Supreme Court ruled today that gender identity and sexual orientation should be included as protected classes under the employment section of Civil...

Walmart Expands Its Third-Party Marketplace With Shopify – Adweek

On the heels of a big boost in online sales, retail giant Walmart announced it is partnering with ecommerce platform Shopify to open...

Bumble and OkCupid Continue Supporting Black Lives Matter – Adweek

In response to protests of police brutality against unarmed Black people, popular dating apps initially posted social media statements and donation pledges in...

Agencies Pay Tribute to Victims of the Grenfell Tower Fire – Adweek

The Grenfell Tower fire was one of the worst and most tragic disasters in modern British history. In the middle of the night...

Younger Fans Ready to Embrace Tech If Sports Can Return – Adweek

Stadium seats still sit empty, but professional sports leagues are looking forward to eventual recovery. And younger audiences will lead that return, according...

What Happens During A Supply Path Optimization Audit? – Adweek

SPO audits typically come in the guise of spreadsheets that are hundreds of cells long with requests for information (RFI) becoming increasingly familiar...

Chase Marriott and Daybreaker Produce Virtual Travel Series – Adweek

Chase’s Marriott Bonvoy Boundless Card and Daybreaker, a company that produces morning dance events globally, teamed up to offer consumers unique digital getaways...

Pinterest Details Spikes in Pride-Related Searches – Adweek

The 2020 edition of LGBTQ Pride Month comes without many of its typical large parades and festivals due to Covid-19, but Pinterest is...

Pinners 50% More Likely to Buy Groceries Online During Pandemic – Adweek

Although grocery stores were classified as essential businesses and remained open, the two companies found that the number of Pinners shopping for groceries...

WhatsApp Payments Begins Rolling Out in Brazil – Adweek

The first countrywide rollout of WhatsApp’s new Payments feature kicked off Monday in Brazil.People can send money securely or make purchases from local businesses...

The Pandemic Will Impact How and Why Consumers Exercise – Adweek

When New York City gyms closed in mid-March, Equinox instructor Amanda Katz was immediately out of work. But instead of discontinuing her classes,...

Snapchat Debuts Snap Focus Educational Portal for Agencies, Marketers – Adweek

Snapchat Monday introduced Snap Focus, a new learning portal aimed at teaching agencies and marketers how to best take advantage of the application’s...

Brands Will Pay a Steep Price If They Don’t Say Something – Adweek

For months, the coronavirus pandemic sent shockwaves of fear and uncertainty throughout the consumer landscape. Out of necessity, many people adopted new buying...

Blockbuster Is Still Here to Help You Pick a Movie – Adweek

Before algorithms for binge-watching, there was a Blockbuster, the one-stop rental shop lined with VHS tapes and DVDs where customers walked (not logged)...

How to Use the Challenge Sticker in Stories – Adweek

Did you know that Instagram Stories has a Challenge sticker that you can place on photos and videos related to social media challenges...

A Simple Search Hack Helps Talent of Color Get Visibility – Adweek

It’s clear that agencies struggle with finding and recruiting talent of color despite the best of intentions. Longstanding programs like MAIP offer a...

These Creatives Took Radical D&I Action Into Their Own Hands – Adweek

On last week’s episode of Yeah, That’s Probably an Ad, we shared the mic with two Black creatives. This week in conjunction with...

Pirelli’s Annual Report Is Actually Future-Focused Marketing – Adweek

In the crush of news about the coronavirus, recession and racial unrest, comparatively few in the business realm (or anywhere else) are likely...

Brands Will Pay a Steep Price If They Don’t Say Something – Adweek

For months, the coronavirus pandemic sent shockwaves of fear and uncertainty throughout the consumer landscape. Out of necessity, many people adopted new buying...

Linda Yaccarino Calls for ‘Radical’ Changes in TV Industry – Adweek

TV ad sales executives have been publicly quiet since the Association of National Advertisers called for a shift to a calendar year upfront...

Campari Reopens ‘World’s Best Bars’ for Virtual Happy Hours – Adweek

Even before Stanley Tucci made it “internet famous” this spring during lockdown, the Negroni was a popular cocktail at Dante in Manhattan’s Greenwich Village.The...

Here’s How Marketers Customize Advertisements Just for You

Say you're a 36-year-old mom of two busy, juggling work and parenting. It's seven in the morning on a hot summer day, and...

Burger King Rolls Out Plant-Based Sausage Breakfast Sandwich – Adweek

After a successful test in five markets, Burger King has rolled out the meat-free version of the breakfast sandwich to its 7,000-plus locations,...

Monday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

Test Your Knowledge of AI as a Creative Tool – Adweek

Many marketing and advertising professionals worry that artificial intelligence could pose a threat to those who work in creative disciplines. But those who...

Global Advertising Market Expected to Recover in 2021 – Adweek

The Covid-19 pandemic will continue to negatively affect the advertising and media industries through the end of this year as consumption habits and...

What Gen Z Wants From Brands During a Pandemic – Adweek

The novel coronavirus pandemic has brought Gen Zers’ lives to a grinding halt: graduations canceled, first jobs delayed, proms held virtually. And on...

TV Series Try New Formats After Covid Shutters Production – Adweek

It took about a week in quarantine for One Day at a Time co-showrunner Gloria Calderón Kellett to begin thinking about how to...

Seth Meyers Looks at His Late-Night Past, Present and Future – Adweek

As the Covid-19 pandemic intensified on March 12, causing Late Night With Seth Meyers to cancel that evening’s show and begin at least...

Why the Definition of Clean Beauty Is So Confusing – Adweek

The last time that the United States passed regulations on the ingredients allowed in cosmetics, Franklin Delano Roosevelt was in his second term...

Agency Creative Will Form Stronger Links With Clients – Adweek

Over the past few months, optimists have focused on what we can all learn from the pandemic, including the health and economic crisis...

Spotify Teams Up With Cosmetics Brand Nars on Voice-Activated Campaign – Adweek

The test is a response to the changes in how people shopped for beauty products during the coronavirus pandemic, and it enables shoppers in...

YouTube Creates $100 Million Fund for Black Creators, Artists – Adweek

YouTube created a multiyear $100 million fund to go toward amplifying and developing the voices of Black creators and artists.CEO Susan Wojcicki revealed...

Pinterest Is Testing Story Pins Again – Adweek

Pinterest is taking its second shot at the vaunted stories format with a new test of Story Pins with some creators in the...

Britain’s 56 Black Men Says the Names of Victims of Racism – Adweek

U.K. advocacy group 56 Black Men has launched a nationwide OOH campaign that simply and powerfully lists the names of Black people who...

Twitter Details Account Takedowns in China, Russia, Turkey – Adweek

Twitter released details on 32,242 accounts that were deleted from its platform and added to its archive of state-linked information operations, saying those...

Band-Aid Adds Non-White Skin Tones – Adweek

Johnson & Johnson brand Band-Aid, which was founded in 1920, announced this week that it will launch a new range of inclusive bandages...

WarnerMedia Axes HBO Go, HBO Now After Bumpy HBO Max Debut – Adweek

Say goodbye to HBO Go and HBO Now—and at least some of your confusion around which one was which.Following the rocky debut of...

Saturday Morning Asks Ad Industry to Keep Fighting Racism – Adweek

Saturday Morning started with a letter. In 2016, four Black advertising professionals reflected on the killings of Philando Castile and Alton Sterling—two men...

Verb Agency Founders on How Marketing D&I Needs to Change – Adweek

When industry veterans Yadira Harrison and Shannon Simpson Jones founded Verb, a brand consultancy/experiential agency hybrid, in 2018, they combined talents to offer...

How SEO Can Direct Customers On Their Journey With Your Company

The world of digital marketing is continuously evolving as new technologies and consumer preferences force companies and digital ad firms to rethink the way...

The Importance Of Technical Optimization For SEO

Search engine optimization (SEO) continues to be an essential part of any digital marketing strategy. As much as we like talking about the newest...

SEO Tools Aren’t Enough for Success

When I first started in SEO, there was pretty much only one major tool dedicated to SEO on the market. WebPosition Gold was the standard...

Paving the Path Forward with SEO: Preparing for New Normalities

Brands have unlimited potential right now to entertain, assist, educate, and inform. Here are six ways to leverage SEO in preparing for new normalities. The...

Paving the Path Forward with SEO: Preparing for New Normalities

Facebook has confirmed they are testing mid-roll video ads, and livestream video ad placements. Here's what this tells us about their plans in video. ...

5 Brilliant Ways to Combine Traditional & Digital Marketing

Traditional marketing is still a valuable B2B asset. And the art of synergizing traditional marketing with digital marketing is worth mastering. Here's how. Long-term business...

Facebook and Instagram roll out Shops, turning business profiles into storefronts

Starting today, you’ll be able to browse and buy products directly from a business’ Facebook Page or Instagram profile. Both Facebook and Instagram ...

A Marketer’s Guide To Surviving The New Face Of IT

Our world continues to change day by day. The new face of IT gets closer and closer to emerging from the chaos. Old features...

Getting Back To Business: First Steps For Marketing

Businesses in some parts of the U.S. and around the world are slowly resuming operations after the shutdown, albeit cautiously and with uncertainty blanketing...

Recharge Your Email Marketing Strategy For The 21st Century

Email is everywhere. There are roughly 4 billion email addresses worldwide, addresses that underpin all other apps, channels and tools on the internet today....

Google Ads Beta Testing Curbside Feature Pickup in Shopping

Google Ads Beta Testing Curbside Feature Pickup in Shopping Google Ads has released an update to help local businesses trying to move inventory during COVID-19:...
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Why should you keep advertising your business during the corona virus?

The coronavirus pandemic has upended life as we know it. Social Distancing. Stay at home. Isolation, home office, etc. The whole world is in high...

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