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Saturday, August 15, 2020

King Arthur Rebrands to Show It’s About More Than Flour – Adweek

As the coronavirus crisis reached the U.S. in March, sending many businesses into an economic spiral, King Arthur Flour became an early (bread)winner,...

Trump Ad About ‘Chaos’ in U.S. Actually Used Footage From Pro-Democracy Rally in Ukraine...

President Donald Trump’s reelection campaign has occasionally sparked reactions ranging from mockery to outrage due to its image selections in recent Facebook ads.A...

New York Times Names Meredith Kopit Levien President, CEO – Adweek

The New York Times named Meredith Kopit Levien as its new president and CEO today. Effective Sept. 8, she’ll also join the publisher’s...

Wave.tv Raises $32 Million to License, Acquire Sports Media – Adweek

With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting...

Create & Cultivate Opens a Pandemic-Proof Pop-Up Shop – Adweek

While Americans might be hesitant to shop in stores as they reopen during the ongoing Covid-19 pandemic, Create & Cultivate is offering consumers...

How to Hide Your Category Label – Adweek

Did you know that Instagram business accounts have the option to hide certain information from their profiles? For instance, business owners can hide...

Messenger From Facebook Adds an App Lock Feature – Adweek

Messenger From Facebook introduced an App Lock feature for iOS, coming soon to Android, and detailed inbox controls that it will begin testing...

Twitter Purges QAnon Conspiracy Accounts – Adweek

Twitter has begun purging content related to QAnon, a set of pro-Trump conspiracy theories that maintain, among other things, that a mysterious entity...

It’s More Important Than Ever Agencies and Creatives Get Along – Adweek

Remember agency-client dinners, happy hours or even in-person meetings? They’re the stuff that helps us connect as human beings—which leads to better work....

Covid-19 Causes Pinterest Searches for Wellbeing, Self-Care to Spike – Adweek

Pinterest shared some insights on how the coronavirus pandemic skewed search results on its platform.The company said more people than ever are turning to...

Fox Sports Sells Out 90% of MLB Regular Season Ad Inventory – Adweek

Networks have been eagerly awaiting the return of live sports to their airwaves and the billions in dormant national ad revenue those games...

Father’s Day Was Different But Still Hot on Facebook and Instagram in June 2020...

Facebook and Instagram users didn’t let a global pandemic damp their enthusiasm for Father’s Day, as it was far and away the hottest...

Wednesday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

Wieden + Kennedy Lays Off 11% of Worldwide Workforce – Adweek

Wieden + Kennedy has laid off 11% of its global workforce. According to the agency, the main reason for the staff reduction is...

Snap Saw Strong Revenue Growth, Fell Short on User Growth – Adweek

For the second quarter of 2020, Snap reported better than expected revenue growth. But its user base did not reach previous company projections.The...

When STDs Go Up, Condom Prices Come Down, Thanks to This Data-Driven Campaign

Just like stocks, STDs are "publicly traded" and can obviously make sex a high-risk activity-which is the key insight driving a new, data-fueled...

How the Beauty Industry Is Changing Amid Covid-19 – Adweek

Like most other industries, the world of beauty has been hit hard during the pandemic. With temporary store closures and consumers sheltering in...

Walmart, Target and CVS Seek Alternatives to Single-Use Plastic Bags – Adweek

While it’s easy to understand that single-use plastic bags are detrimental to the environment, it’s also true that so far, we haven’t developed...

Pornhub is Giving Away Free Ad Space to Small Businesses – Adweek

You might not immediately associate Pornhub with charitable giving, but the adult streaming site is trying to show its community-minded side with a...

IAB Unveils Lineup for Its First Virtual Podcast Upfront – Adweek

Similar to how the Interactive Advertising Bureau handled NewFronts this year, the sixth annual IAB Podcast Upfront event is also going virtual amid...

To Drive Racial Change, Advertising Must Reimagine the World – Adweek

Last month, a high-profile full-page print ad doubled as a protest sign in advance of Donald Trump’s rally in Tulsa, Okla., just after...

MLS’ Charlotte Expansion Team Will Reveal Its Name, Colors on Social Channels Wednesday –...

The bad news for soccer fans in Charlotte, N.C., is that the coronavirus pandemic pushed back the debut of the city’s expansion Major...

Arielle Charnas Is Entering DTC With a Distinct Advantage – Adweek

The past few months have left few retail brands unscathed, but apparel has been especially hard hit. In April, spending on clothes and...

Scott Galloway Discusses America’s Current ‘Low Point’ – Adweek

Big Tech will face new scrutiny on July 27 when the CEOs of Amazon, Apple, Facebook and Google appear in front of a...

Ad Council Takes Stand Against Coronanvirus-Fueled Racism – Adweek

Covid-19 has claimed the lives of more than 600,000 people globally, infected millions and turned the world as we knew it upside down.But...

As Discrimination Rises, Ad Council Takes Stand Against Covid-Fueled Racism

Covid-19 has claimed the lives of more than 600,000 people globally, infected millions and turned the world as we knew it upside down....

Live Sports Drought Pushes More TV Viewers to Cut the Cord – Adweek

According to a new report from Roku, the absence of live sports is accelerating the existing cord-cutting trend among television households in the...

C.O. Bigelow Is Still Building Its Brand 180 Years Later – Adweek

Ian Ginsberg had big plans of being a rock star. His parents had another idea for him.Ginsberg, the third-generation owner of the 180-year-old...

Facebook Gears Up for Brazil’s LGPD Taking Effect Next Month – Adweek

Paula Vargas, the social network’s head of privacy policy in Latin America, outlined steps the company is taking to comply with LGPD in...

Coca-Cola’s Revenue Dropped 28% Last Quarter – Adweek

With restaurants, sports arenas and movie theaters closed due to the pandemic, the Coca-Cola Company’s net revenue decreased 28% to $7.15 billion for...

Effects of Covid-19 Hit LinkedIn, as 960 Employees Will Be Laid Off – Adweek

LinkedIn will lay off approximately 960 employees, or roughly 6% of its workforce, across its global sales and talent acquisition areas, CEO Ryan...

TikTok Offers Brands Its New Gamified Branded Effect – Adweek

Brands on TikTok now have a new way to connect with users of the video-creation platform: Gamified Branded Effect, which debuted Tuesday.Gamified Branded Effect...

How to Scan Someone’s QR Code – Adweek

WhatsApp recently added the ability to add contacts using QR codes. Our guide will show you how to scan a user’s QR code...

American Eagle Campaign Celebrates Gen Z Creativity – Adweek

American Eagle notably handed everyday Gen Zers creative control of its marketing campaigns to launch the #AExME platform in 2018. The retailer’s latest...

CreatorIQ Wants to be Part of Every Marketer’s Playbook – Adweek

CreatorIQ, an influencer marketing platform, has raised $24 million just as advertisers and regulators dial up their scrutiny of social media.The company is...

People of Color Drive Culture. They Will Save Advertising – Adweek

Ads have grown to be more and more homogenous. Decades of the same voice in every product category isn’t working anymore and everybody...

Personal Fundraisers Are Coming to Instagram – Adweek

Instagram kicked off a test in Ireland, the U.K. and the U.S. Tuesday of enabling users to raise funds for personal causes.Personal fundraisers...

Nielsen Is Overhauling Its Digital Measurement Methodology – Adweek

Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021.Amid new privacy rules...

A CBD Brand Mowed This 76-Acre Artwork Into a Kansas Field – Adweek

A pioneering CBD brand is collaborating directly with Mother Nature in the American heartland for its latest marketing. What better way, according to...

Katie Couric on Changing the World Through Influence and Dedication – Adweek

Katie Couric may be best known for the 15 years she spent as anchor of NBC’s Today show. But since departing the No....

Bud Light Welcomes Baseball Back With a Sweet Serenade – Adweek

Baseball’s back. Nearly four months later than originally planned, Opening Day is finally happening this week, much to the relief of sports fans...

Kind Is Delivering Snacks Via Birds, Drones and Air Balloons – Adweek

When Kind Snacks realized that because of Covid-19, it wasn’t going to be able to host the pop-up it had planned for the...

Tuesday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

Where Would Actors Get Their Start Without Restaurants? – Adweek

States and cities across the U.S. are in various stages of reopening in the wake of Covid-19, but food-delivery service DoorDash is issuing a...

Workers Walk Out in Mass Strike for Black Lives – Adweek

On Monday, a massive national workers’ strike took place in 160 cities across the nation without regard to a specific industry or company....

Apple Takes You Inside the Creative Process of Star Talents – Adweek

For several years now, the Behind the Mac campaign has been putting a spotlight on creatives of all stripes who work on Apple...

Nissan Named New Electric Car After an Executive’s Niece – Adweek

Allyson Witherspoon might be the world’s greatest aunt.That’s because Witherspoon, Nissan’s vice president of marketing, was able to name the Japanese automaker’s all-new...

Snap Inc. Snags Ad Agency Veteran Leo Macias – Adweek

Ad-agency veteran Leo Macias will join Snap Inc. later this month as head of global creative, a newly created position.Macias most recently served as...

Toyota Motor Europe Gets a Modern Brand Makeover – Adweek

Toyota Motor Europe (TME) launched a new logo and visual identity today, created with independent agency network The&Partnership, to represent the brand’s progression...

Chipotle’s CMO Talks Food Innovation and Safety – Adweek

Chipotle is turning to product innovation to win over reluctant customers, investing in new food and beverage offerings such as cauliflower rice and...

McDonald’s Celebrates Reopening in Britain with Joyous Spot – Adweek

LONDON—When the U.K government forced restaurants in the U.K to close March 24 as the country’s lockdown began in earnest, quite a few...

Why Intersectionality Is Key to Brand Success – Adweek

In her nearly 20-year career working for entertainment brands and experiential marketing agencies, Bonnie Smith experienced what many Black people and people of...

Beau Ferrari Named Chairman of NBCU Telemundo Enterprises – Adweek

NBCUniversal has found a new chairman of NBCUniversal Telemundo Enterprises, following Cesar Conde’s promotion in May.Beau Ferrari has been tapped to succeed Conde...

Outcome Health Organizes One-Day Social Initiative to Spotlight Issues Facing Black Community – Adweek

Healthcare innovation company Outcome Health is spearheading #ShareTheScope, a one-day social media initiative Wednesday (July 22) aimed at spotlighting health issues and disparities facing...

The Future of Audio – Adweek

Spotify has made headlines with podcast news. After creating a partnership with the Obamas’ production company Higher Ground last year, the audio streaming...

Travel Ads in a Quarantine Summer – Adweek

Travel advertising fell significantly when the coronavirus pandemic reached the U.S. in March, but many Americans are still eyeing their bucket list.On this...

Native Deodorant Now Comes in Plastic-Free Packaging – Adweek

Native, a direct-to-consumer personal care brand known for its simple, safe and effective ingredients just added another dimension to its portfolio: sustainable packaging.Starting...

This Free Ad School Is Exclusively for Black Creatives – Adweek

Three weeks ago, Oriel Davis-Lyons, a creative director at Spotify, wrote a LinkedIn post about how he got into advertising.While living in Auckland,...

How to Share Your QR Code – Adweek

WhatsApp recently added the ability for users to add new contacts through QR codes. Each user has a QR code they can share...

Why Latinos Are Leaning Into the #BlackLivesMatter Conversation – Adweek

While attending Miami University in Ohio, I had an unexpected epiphany: I learned I was Black while reading Latina magazine. One month, I...

Sustainability Is – Adweek

While all Crystal Geyser Alpine Spring Water products claim to be fully recyclable, the bottled water brand has a contentious track record when...

Monday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

Snap Minis Are Here, as 4 Debut on Snapchat – Adweek

Snapchat described Snap Minis as bite-sized utilities built with HTML5 that work for all Snapchatters on all devices, with no installation required. They...

Index Exchange and LiveRamp Take Their Partnership Global – Adweek

Index Exchange is the first supply-side platform to take LiveRamp’s cookie-less identity product global.The expansion builds on last year’s partnership that saw LiveRamp...

Behind the Brilliant Redesign of Iceland Soccer’s Identity – Adweek

The world’s game, soccer, brings out more passion than just about any sport. In every corner of the globe, supporter loyalty is laid...

Land O’Lakes Taps Heather Malenshek as New CMO – Adweek

Heather Malenshek will move on from her own Milwaukee consultancy to Minneapolis-based Land O’Lakes, joining as its chief marketing officer effective Sept. 8.“Heather...

Michelob Ultra and Joe Buck Want Fans to Share Their Great Backyard Sports Calls...

The premise behind #UltraBuckCalls is that with sports largely confined to backyards due to the pandemic, “What’s a great sports moment without great...

The Trade Desk Promotes Tim Sims to CRO With Others – Adweek

Ad tech’s biggest independent firm, The Trade Desk promoted Tim Sims to chief revenue officer today, up from his prior capacity as svp...

Comparable Sales Spike 20% at Checkers & Rally’s – Adweek

Checkers & Rally’s has hired advisers to restructure its debt in the coming weeks, CMO Dwayne Chambers confirmed to Adweek.The drive-thru restaurant chain...

JFK Library Campaign Uses Kennedy’s Words to Inspire Action – Adweek

On July 15, 1960, John F. Kennedy accepted the Democratic nomination for president in Los Angeles. During his speech, he aimed to inspire...

Peacock Is Working on User Profiles and Downloadable Content – Adweek

NBCUniversal’s new streaming service Peacock had its nationwide debut just two days ago, but the service is already working on some new functionalities,...

Cheeky Hip-Hop Video Seeks Investors for a Uganda Village – Adweek

A few years ago, a nonprofit group and a boutique ad agency trolled Silicon Valley with a sendup of a Kickstarter campaign to...

Can the Trump Administration Ban TikTok? – Adweek

TikTok has cemented its status as a regular part of Americans’ social media diets. It’s perhaps the only entity that’s been able to...

Ship Capacity Is the Cruise Industry’s Airplane Middle Seat – Adweek

Though it may not have been their intent, airlines have started competing on safety protocols. Delta and JetBlue have blocked out middle seats,...

‘No-Escape Room’ Shows Difficulties of Life With Parkinson’s – Adweek

At first glance, the tasks could not have seemed simpler: pour water into a teacup, untie a shoelace, memorize a short sequence of...

Unilever Is Tired of Talking About Transparency – Adweek

A surge in demand for cleaning products and packaged-food items during the pandemic, coupled with the rapid acceleration of online shopping, has kept...

Ad-Tech Mergers and Acquisitions in the Time of Coronavirus – Adweek

There were 351 mergers and acquisitions in the ad-tech space last year–nearly one deal a day. Emerging platforms and changing regulations meant there...

Providing Contact Info Won’t Stop Bad Sellers on Amazon – Adweek

In 2015, Pennsylvania resident Heather Oberdorf was blinded in one eye while walking her dog with a collar she bought from an Amazon...

This Brand Treats National Ice Cream Day as Its Super Bowl – Adweek

Imagine that National Ice Cream Day is your brand’s version of the Super Bowl, and you’ve relied heavily for years on high-touch activities...

Judge Denies NSO Group’s Argument to Dismiss Lawsuit by WhatsApp, Facebook – Adweek

A motion by Israeli mobile surveillance software company NSO Group to dismiss a lawsuit filed against it by WhatsApp and parent company Facebook last...

How to Use Instagram Shop – Adweek

Instagram began rolling out Instagram Shop for users in the U.S. this week. This feature allows you to browse photos and videos that...

Adobe’s New Film Fest Is Created Entirely With Stock Footage – Adweek

The Covid-19 pandemic has forced creatives around the world to, well, get creative with producing content remotely since March. Adobe recently demonstrated the...

Would Elvis Drive a Fiat? This Ad Might Convince You – Adweek

It’s not everyday you see Elvis Presley driving a bunch of impersonators around in a Fiat car–but that’s what Leo Burnett Brazil has...

Diesel Creates Denim That Can Block Covid-19 Virus – Adweek

Diesel is rolling out a new line of denim it claims can block Covid-19 and other viruses.The jeans brand partnered with Swedish chemical...

Want to Be Taken Seriously? Don’t Be Fake. Be Consistent – Adweek

While it has become commonplace for brands to post hashtags and viral images in support of political movements on social media, audiences are...

Friday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

Linda Yaccarino Answers Your Burning 30 Rock Upfront Special Questions – Adweek

When NBCUniversal was forced to cancel its annual Radio City Music Hall upfront presentation in March due to Covid-19, ad sales chief Linda...

Twitter Users Can View Direct Messages Without Leaving Timeline – Adweek

It's been a busy week for TwitterTwitterSomehow, in the midst of dealing with a major security breach and a complete overhaul of its...

Asian American Leaders Want to Smash ‘Model Minority’ Myth – Adweek

The atmosphere for Asian Americans has only gotten more fraught since the start of the Covid-19 pandemic. “People are feeling really emboldened to...

KFC’s Meatless Chicken Is Coming to More Markets – Adweek

The rise of chicken-less chicken continues at KFC, with the chain rolling out Beyond Meat’s poultry substitute at more than 50 locations around...

Pinterest Cooks Up a New Chefs at Home Initiative for Its Today Tab –...

Pinterest kicked off its Chefs at Home initiative this week both to aid the restaurant industry, struggling with the effects of the coronavirus pandemic,...

‘The Art of Protest’ Marks the Iconic Moment We’re Living In – Adweek

When Set Free Richardson looks at protest photos from the 1960s, he can’t help but notice how similar they are to the ones...

Facebook Releases 2020 Diversity Report – Adweek

Facebook released its 2020 Diversity Report earlier this week, citing increased representation for women and Black and Hispanic people on its work force across...

Taking Print Innovation to a New Level, a German Newspaper Created a 7-Foot Infographic...

Compared to its shinier TV and digital counterparts, print is rarely seen as an exciting or innovative ad medium these days–but when executed...

This Hard Seltzer Brand Created a Mask You Can Drink Through – Adweek

Following a brainstorming session in May, marketers at hard seltzer brand Crook & Marker posted a mock-up on social media of what was...

Redskins Say Rumors of Toxic Culture are – Adweek

Throughout the week, sports reporters who cover the Washington Redskins have been hinting on social media that the Washington Post is about to...

Netflix Names Ted Sarandos Co-CEO Amid Subscriber Spike – Adweek

Netflix has promoted longtime chief content officer Ted Sarandos to the co-CEO position, the company said today after reporting a second straight quarter...

This Space Suit-Like Device Takes PPE to the Next Level – Adweek

The pandemic has led to the rise of face mask fashion, with custom PPE being designed by Vistaprint, Makelab and virtually every clothing...

Gatorade Incorporates TikTok, Snapchat Into ‘Ready to Play. Anything’ Campaign – Adweek

Gatorade is adding some interactive social elements to its “Ready to Play. Anything” campaign, which features athletes dabbling in other sports.The campaign stars the...

LiveRamp Buys French Startup to Boost Its Safe Haven Product – Adweek

LiveRamp has acquired Acuity Data, a platform that serves the CPG industry, to bolster its Safe Haven product.Introduced in March, Safe Haven is...

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