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Saturday, July 4, 2020

Employers Need to Do More Than the Bare Minimum for LGBTQ Employees – Adweek

Last week’s historic Supreme Court decision that employers may not discriminate based on sexual orientation or gender identity is a victory and it...

Wednesday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

Can the Facebook NPE Team Predict the Success of Its Newest App? – Adweek

Crowdsourced predictions are the driving force behind Forecast, and the app enables members of its community to pose questions about the future, make...

Facebook Rolls Out Tool to Help Businesses Comply With California Consumer Privacy Act –...

Facebook introduced Limited Data Use, a new tool that helps businesses on its platform comply with the California Consumer Privacy Act.The social network...

Apple’s Latest Privacy Announcement Could Be More Impactful than CCPA or GDPR – Adweek

Apple did not outright kill its key mobile advertising tool IDFA this week, meaning a $45 billion subsector of the media industry lives...

Barstool Sports CEO on Why Brands Shouldn’t Be Scared Off – Adweek

Barstool Sports launched in 2003 as a newspaper about sports gambling. In the later 2000s, it became a company known for raunchy blog...

Halo Top Wants People to Dance Around and Eat Some Ice Cream – Adweek

Halo Top is encouraging customers to stop “shoulding” themselves and enjoy a pint.The light ice cream brand teamed up with Heat, Deloitte Digital’s...

Twitter Makes National Election Days Paid Holidays for Employees Worldwide – Adweek

Twitter is making national election voting days paid days off for its workforce around the world.Senior communications manager Nick Pacilio said teams responsible for...

Adweek’s Pride Stars Talk LGBTQ Advocacy and Marketing – Adweek

This week, Adweek is introducing a new industry award recognizing LGBTQ talent: Adweek Pride Stars. The 15 leaders chosen for the inaugural Pride...

Twitter Corrects Bug That Caused Billing Information to Be Stored in Browsers’ Cache –...

Twitter sent emails to its business customers alerting them that information may have been compromised.The social network said in those emails that it...

WW Hires WPP for Media Responsibilities in North America – Adweek

WW, formerly Weight Watchers, has tapped WPP to handle “upstream strategy and media planning and buying” in North America.It’s unclear which agencies will...

Condé Nast Pitches Diversity to Advertisers at NewFronts – Adweek

Publishing giant Condé Nast is committed to championing more diverse voices, executives told potential advertisers today at the company’s virtual NewFronts presentation.The event...

Instagram Expands Access to Ecommerce Features to More Businesses, Creators – Adweek

Instagram updated its commerce eligibility requirements to give more businesses, as well as creators, access to its shopping features.The new rules go into...

What the World’s Top CMOs Think of the Role of Marketing in the Future?...

Last week, Adweek brought together 50 top marketers for two CMO Symposiums. We called it The Great Marketing Reboot in an effort to...

Snap Pitches Original Shows in NewFronts Debut – Adweek

At Snap’s first-ever NewFronts presentation, the company emphasized its original programming as it deepens investments in content and advertising offerings in a bid...

Facebook Highlights the Work of Platform’s Creators at NewFronts – Adweek

Unlike many of the other companies presenting this week, Facebook did not use its NewFronts slot to pump up new shows for video...

Ellen Digital Inks New Projects With Sarah Hyland and Tiffany Haddish – Adweek

Ellen Digital Network, which has long been able to bring big talent to its roster of digital shows, is once again assembling a...

Vevo Lays Out Its Distribution Strategy – Adweek

Vevo wants advertisers to know its music videos are everywhere.The music video platform boasted its wide distribution as a key selling point during...

Relatives of Aunt Jemima Actresses Don’t Want Legacy Erasure – Adweek

The smiling, submissive visage of Aunt Jemima, a 130-year-old pancake and waffles staple, has long been scrutinized for its controversial depiction of the...

Fat Brands Lays Out Aggressive Growth Plan as Eaters Return – Adweek

Fat Brands, the parent company of restaurant chains including Fatburger and steakhouses Ponderosa and Bonanza, is serving up a course of mergers and...

Car Shopping Shifts Online During the Pandemic – Adweek

Carmakers are incorporating at-home delivery into their sales pitches in an effort to keep car buyers interested, a shift expedited by the Covid-19...

Streaming Subscriptions Are Up and so Is Churn – Adweek

It’s well documented that the ongoing Covid-19 pandemic led to record-breaking streaming viewership as U.S. consumers spent more time watching programming at home...

Most Buyers Are Now Moving Some Linear Ad Spend to CTV – Adweek

After a day of NewFronts panels in which multiple presenters talked about consumers’ accelerated migration from linear to streaming during the pandemic, the...

Goldman Sachs Is Hiring Its First CMO – Adweek

Goldman Sachs has hired AT&T’s Fiona Carter as its first chief marketing officer, Carter confirmed to Adweek today.The news, first reported by Axios,...

Kellogg’s Combines Frosted Flakes and Froot Loops in One Box – Adweek

Under a new, limited-edition line of cereal called Mashups, Kellogg’s is now selling Frosted Flakes and Froot Loops in a single box.Nearly half...

Ritual Event Will Answer Quarantine Pregnancy Questions – Adweek

Ritual, a direct-to-consumer vitamin brand for women, has made it a point to anchor its marketing in scientific facts rather than foggy wellness...

A ‘Broken Food System’ Led to the Creation of Full Harvest – Adweek

Christine Moseley was walking through a field of romaine lettuce when she realized the pickers were only harvesting 25% of the plant and...

Fandango Launches Movie Theater Reopening Guide – Adweek

As movie theaters begin to reopen in the U.S., Fandango wants to make life easier for people who want to watch films on...

Starbucks Launches Impossible Breakfast Sandwich – Adweek

Starbucks, with the ubiquitous footprint of its 15,000-plus locations, becomes the latest chain to jump into the faux-meat space with a plant-based breakfast...

Young M.A. on Brand Partnerships, Authenticity and Sex Toys – Adweek

Many people first heard of Young M.A. after her 2014 underground freestyle rap Brooklyn Chiraq sparked a heated controversy about glorifying gun violence...

How to Restore a Post You’ve Deleted – Adweek

Facebook recently launched a Manage Activity tool that allows you to delete and/or archive your past posts in bulk so that other users...

Ogilvy Names Andy Main Global CEO – Adweek

Andy Main is joining WPP’s Ogilvy as global CEO next month.He will take over from John Seifert, who’s served as global CEO for...

Why You Can Take Omnichannel Marketing Off the Table – Adweek

It’s not just Covid-19 anymore. Frustrations over equal rights and overdue legal reforms came to a head at the very moment people started...

Burger King Offers ‘Autopilot Whopper’ for Self-Driving Cars – Adweek

Burger King’s marketing team never misses a chance to jump on a hot trend, especially in technology.Case in point: The brand is launching...

Tuesday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

Climate-Focused Gen Z Is Driving Online Resale Growth – Adweek

The coronavirus pandemic has accelerated a move to ecommerce across all industries—and secondhand clothing is no exception, according to a report released today...

Ad Spending Expected to Drop 10% in 2020. – Adweek

After months of scrambling to pull back, revise, delay and cancel ad campaigns because of the Covid-19 pandemic, marketers now can put...

Beauty Brands Experiment With Augmented Reality – Adweek

For beauty brands, which depend on consumers testing lipsticks and mascaras by applying them directly to their face, the notion of a contactless,...

Crocs Became a Staple for Pandemic Healthcare Workers – Adweek

On March 25, as the country reeled with the news that the novel coronavirus had infected at least 65,000 people across the United...

DTC Eyeglasses Brands Thrive Among Quarantined Buyers – Adweek

Buying glasses has traditionally followed a predictable flow. Following an optometrist appointment, patients speak with an often commission-incentivized optician about which frames and...

Large Agencies Partner With Smaller Agencies to Create Ads – Adweek

It’s the latest example of a symbiotic relationship that has developed in recent years between advertising’s giants and startup shops. Such investments allow...

This Creative Used Virtual Reality in a Job for JK Rowling – Adweek

Resh Sidhu holds the top creative role at digital agency Barbarian, and as a woman of color and a mom, recognizes she’s breaking...

Vistaprint Says Masks Are About Solidarity, not Politics – Adweek

It’s a deft marketer that can navigate the political fray these days, especially on a hot-button topic like face masks.Vistaprint aims to do...

Samuel Adams and GLAAD Celebrate Black LGBTQ+ Voices – Adweek

This month, Samuel Adams launched its “Love Conquers All” campaign with nonprofit GLAAD to share live poetry written and performed by LGBTQ+ performers...

Lego Is the World’s Most Loved Brand – Adweek

Scholars and philosophers throughout the ages have maintained that love is an emotion beyond measure. But what about brand love—the affection that consumers...

Krispy Kreme Goes Bite-Sized for Walmart Partnership – Adweek

Starting today, the saccharine confections will be available for purchase in bite-sized form at all Walmart locations nationwide. By July, Krispy Kreme Doughnut...

Streaming Is Now the Go-To on Samsung Smart TVs – Adweek

Streaming accounts for the majority of consumption across Samsung’s U.S. footprint of over 50 million smart TVs, according to the company at today’s...

McDonald’s Shows the Ad Tone You Can Expect Amid Reopenings – Adweek

As Covid-19 ravaged France, tragically claiming the lives of 30,000 residents, the country went into full lockdown to halt the disease’s spread. Now,...

Jobs Site Monster Tries to Bring Levity to Unemployment – Adweek

Millions of Americans are still out of work because of the financial fallout from the coronavirus. Last month, the U.S. unemployment rate fell...

Agencies Help Brands Adapt on Messaging and Viewer Habits – Adweek

Over the past few months, marketers seem to be constantly “pausing” and “pivoting,” first with the onset of the pandemic and the realities...

Instagram Ads Can Now Be Created Without Linking to a Facebook Ad Account –...

After taking several steps to fully integrate Instagram into the Facebook ecosystem, both in terms of branding and advertising tools, a feature introduced...

Roku’s Pitch Is All About Flexibility and Automation – Adweek

Roku is putting its updated ad platform, OneView, at the center of an upfront pitch that emphasizes the flexibility of over-the-top (OTT) marketing.With...

Hulu Finally Unveils Transactional Ad Format, Gateway Go – Adweek

Hulu has been teasing a transactional ad format for almost a year. Now, in time for this year’s NewFronts presentation, the new ad...

TikTok Kicks Off #MyPride Weeklong Celebration – Adweek

TikTok kicked off its #MyPride weeklong celebration Monday and named its 2020 LGBTQ+ TikTok Trailblazers, a list of 25 up-and-coming creators using its...

Eskimo Pie Is the Latest Racist Brand Name to be Nixed – Adweek

Dreyer’s Ice Cream will change the derogatory name of its Eskimo Pie product, the latest in a series of brand decisions that attempt...

TuneIn Plays Up News and Sports in New Brand Campaign – Adweek

As the country begins to open up businesses and offices again in some regions, TuneIn is launching a new brand campaign this week...

Google’s Ad Revenue Forecast to Drop 5.3% in 2020 – Adweek

Big Tech continues to dominate ad spend, but the leaderboard will look a little different this year as top dog Google is tipped...

Tubi Touts Family-Friendly Slate During First NewFronts – Adweek

The two-month postponement of the Interactive Advertising Bureau’s 2020 NewFronts has ended up working in Tubi’s favor.Before the event was rescheduled from its...

What Brands Can Do for Black Fathers to Demonstrate True Understanding – Adweek

Much has been written about the shifting societal role of dads and the increase in father-led households. Some brands, in a nod to...

Pride Stars and Problematic Brands – Adweek

Adweek’s Doug Zanger and Mary Emily O’Hara from D&I TBD introduce Adweek’s first Pride Stars honorees from agencies to culture makers that are pushing LGBTQ visibility...

TikTok Formally Signs Up to EU Code of Practice on Disinformation – Adweek

TikTok formally signed up to the European Union’s Code of Practice on Disinformation, which trade organization EDiMA handles communications for.EDiMA director general Siada El...

Why Diversifying Event Production Teams Should Be a Priority – Adweek

Before the Covid-19 pandemic wiped out 2020’s live events calendar, Leah Harper-Lane was preparing to help produce a tentpole event for a media...

Why Diversifying Event Production Teams Should Be a Priority – Adweek

Before the Covid-19 pandemic wiped out 2020’s live events calendar, Leah Lane was preparing to help produce a tentpole event for a media...

Mapillary Team Joins Facebook to Aid Its Open Mapping Efforts – Adweek

The team at Mapillary, which taps user-generated content to build a global street-level imagery platform, similar in concept to efforts by Google Maps,...

TikTok Joins WeProtect Global Alliance to Fight Online Child Sexual Exploitation – Adweek

TikTok joined the WeProtect Global Alliance, a multisector alliance dedicated to ending online child sexual exploitation.The video creation platform committed in March to...

The Future of Social Media for Social Good – Adweek

If you missed the #SharetheMicNow campaign, celebrities and influencers from Julia Roberts to Alex Morgan recently took part in it to give Black...

Carnival Cruise Line Extends Operational Pause Into Fall – Adweek

Carnival Cruise Line announced this morning that it will continue its “operational pause” until at least Sept. 30. That’s 15 days longer than...

Biggest Issues of the 2020 NewFronts – Adweek

As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss...

Spotify Begins Testing In App Offers for Podcasts – Adweek

The streaming platform said it is alpha-testing In App Offers with Harry’s in the U.S. on Last Podcast on the Left and with...

Why Astronauts Rang Nasdaq’s Opening Bell – Adweek

It’s a pity that comparatively few people were in Times Square on the morning of June 2. Because those who happened to be...

‘Retooled’ Crackle Plus Returns to NewFronts With New Focus – Adweek

Five years ago, the free, ad-supported streaming service Crackle tried to make a splash by moving out of the NewFronts and becoming the...

Here’s How the IAB’s Digital Content NewFronts Work – Adweek

Like so many things this year, the 2020 Digital Content NewFronts are going to look different.The biggest change: how they’re produced. Instead of...

Monday First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

Apps Using Bidding Up 7x From 2019 – Adweek

Facebook said the number of applications using bidding with its Facebook Audience Network monetization platform is seven times larger than at the same time...

What Images People Are Searching for During Quarantine – Adweek

Since the novel coronavirus hit the U.S., it has clearly disrupted not just advertising but every facet of normalcy. As people have worked...

Introducing Adweek’s Inaugural Pride Stars – Adweek

A big part of Adweek’s mission is to spotlight innovative work and leadership in our industry, from celebrating those who advocate for greater...

Industry Leaders Talk Virtual Format of NewFronts – Adweek

Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the...

Do Advertisers Care About Inner Turmoil With Publishers? – Adweek

Several news organizations have had a change in leadership after internal unrest that has ranged from staff inequality to unequal pay to story...

How the LGBTQ Community Is Supporting One Another Virtually – Adweek

Covid-19 has affected everyone, but some groups have been more negatively impacted than others. Beyond health indicators and the factors that seem to...

Missing Cannes? Drink Like You’re There With Rosé/Not Rosé – Adweek

Cannes Lions, the glitzy celebration of all things advertising, had been set to take place next week. But when Covid-19 hit in the...

In Protest Cities, Twitter’s Billboards Amplify Black Voices – Adweek

While many brands have released statements in support of Black Lives Matter, few have gone out of their way to advertise directly to...

Covid-19 Continues to Influence Facebook IQ’s Topics to Watch – Adweek

Women 25 through 64 and men 65 and up drove conversation about bentonite in May, making it one of Facebook IQ’s Topics to...

Inside The Effort to Pull Off Tulsa’s Juneteenth Block Party – Adweek

When President Donald Trump announced he would hold a campaign rally in Tulsa, Okla., on June 19, Black Americans and advocates nationwide were...

The Run on Toilet Paper Is Officially Over – Adweek

Ever since the pandemic set off a national wave of panic buying, few items have served as a better indicator of consumer fear...

This Site Makes It Easier to Buy From Black-Owned Bookstores – Adweek

In the weeks since the May 25 killing of George Floyd in Minneapolis, books about anti-racism have consistently topped bestseller lists.Many of these...

Startup Tries to Foster an AI Art Scene in Korea – Adweek

A South Korean startup is holding a competition to fill one of the world’s first galleries for machine learning-generated art in a bid...

Copper Cow Coffee CEO Reverse-Pivoted Her Way to Revenue – Adweek

Many brands responded to the pandemic by expanding their services into new sectors, such as Bacardi shifting to hand sanitizer production or Uber...

Creatives Want to ‘Trigger Change’ With T-Shirt Initiative – Adweek

On Blackout Tuesday, a group of four Miami creatives decided they wanted to do more than just post a black square on Instagram.“We...

Twitter Quickly Responds to Accessibility Concerns on Its Voice Tweet Test – Adweek

Twitter responded quickly to accessibility issues that were brought to its attention regarding the test of voice tweets it kicked off earlier this week...

The Creative Movement to Make Juneteenth a National Holiday – Adweek

Despite its immense historical significance, Juneteenth—the day Union soldiers arrived Galveston, Texas in 1865 and the nation’s last enslaved people were read the...

This Tulsa Newspaper Ad Doubles as a Protest Sign – Adweek

As Tulsa, Okla., prepares for President Trump’s Saturday night campaign rally, Courageous Conversation Global Foundation bought a full-page ad in The Oklahoma Eagle,...

Instagram Introduces Content, Features for Juneteenth – Adweek

Instagram detailed several content initiatives and other features that are emerging across its platform to mark Juneteenth Friday.On the @instagram account, members of Bronx-based...

Pandora Beefs Up Listener Metrics for Podcasts – Adweek

Pandora is giving podcast hosts more data on who is listening to their shows as it races with Spotify and Apple for control...

P&G’s New Spot Zeroes In on Navigating Anti-LGBTQ Bias – Adweek

Continuing a series of ads that poignantly addresses bias, Proctor & Gamble zeroed in on the calculations that LGBTQ people have to make...

Snapchat Pulls Juneteenth Lens From Its Platform, Apologizes – Adweek

Snap Inc. apologized for a since-removed lens that was intended to commemorate Juneteenth but missed its mark.The lens had the Pan-African flag as a...

Hulu Taps Its Stars for 9-Part Virtual NewFronts Pitch – Adweek

Hulu executives began planning their 2020 NewFronts event last fall, intending on pulling off another live presentation that has in past years been...

Here’s Why Subway Brought Back the $5 Footlong – Adweek

By reintroducing the $5 Footlong sandwich promotion, Subway is hoping to turn back the clock to a time in the chain’s history that...

TikTok Creates Dedicated Page to Mark Juneteenth – Adweek

TikTok created a dedicated page within its application for Juneteenth Friday containing resources about the holiday and Black history, as well as informational and...

BBC iPlayer Promotes Killing Eve With Assassin-Themed Cereal – Adweek

Villanelle, the assassin portrayed by Jodie Comer in BBC America’s spy drama Killing Eve, is notorious for her creative approaches to killing targets....

Black Creators File Class-Action Lawsuit Against YouTube – Adweek

Four Black female YouTube creators filed a class action lawsuit this week against the video platform’s parent company,Google, alleging the company and its...

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