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Saturday, July 4, 2020

A Face Depixelation Tool Is Sparking a Debate Over AI Bias – Adweek

The experimental tool seemed innocuous enough at first glance: Plug in a pixelated image of a face and it would generate a higher-resolution...

Consumers Are Learning That Cooking Isn’t That Hard – Adweek

More cooking and baking happening at home during the pandemic has been a windfall for CPG manufacturers such as McCormick & Co. And...

3BlackDot Announces 2 New Shows at NewFronts Debut – Adweek

3BlackDot, an entertainment studio that builds content around influencers in the gaming space, gave its first NewFronts presentation, boasting to advertisers about its...

NewFronts 2020 Most Memorable Moments – Adweek

After a two-month delay and a complete format overhaul, the 2020 Digital Content NewFronts have finally wrapped, capping a frenzied week of virtual...

InfoSum and Throtle Link Up to Create Decentralized Ad ID – Adweek

As the third-party cookie’s imminent demise sparks new ideas, data firms InfoSum and Throtle have teamed up in hopes of selling marketers on...

P&G Wins Brand Marketer of the Decade at Cannes – Adweek

The Cannes Lions International Festival of Creativity honored Procter & Gamble with a new award this week: Brand Marketer of the Decade.The festival—which...

Mayday.ai Adds Twitter Data to Its Wildfire Fighting Arsenal – Adweek

Mayday.ai will incorporate data from ongoing conversations on Twitter into its efforts to detect wildfires early.The company’s centralized, artificial intelligence-based platform provides real-time and...

TikTok Users Target Trump’s Online Store – Adweek

Days after TikTok users said they fueled lower-than-expected turnout at President Donald Trump’s rally in Tulsa, Okla., they have a new target: Trump’s...

Mark Penn’s Stagwell Group Proposes Merger With MDC Partners – Adweek

Mark Penn may be on the cusp of consolidating his advertising empire.Stagwell Group, the holding company founded by Microsoft alum Penn in 2015,...

Unilever Halts US Ad Spend on Twitter and Facebook for 2020 – Adweek

Unilever will stop advertising on Facebook, Instagram and Twitter in the U.S. through the end of 2020, the company confirmed to Adweek.The Wall...

Microsoft Is Closing All of Its Brick-and-Mortar Stores – Adweek

Amid the restrictive business environment created by the pandemic, Microsoft is pulling the plug on all of 116 of its stores worldwide. Only...

Here’s Your Guide To This Week’s Virtual LGBTQ Pride Events – Adweek

Each June, streets all over the world light up with colorful LGBTQ Pride marches and festivals. But this year, the Covid-19 pandemic has...

TikTok Forced to Cancel #MyPride Virtual Event for Creators After Zoom Bombing – Adweek

TikTok was forced to abruptly call off its #MyPride virtual event for creators Thursday when uninvited intruders flooded the Zoom event with hateful comments.Over...

How to Reduce Motion for 3D Photos – Adweek

Did you know that Facebook allows you to prevent 3D photos from moving as you scroll through your News Feed? With the “Reduce...

AlmapBBDO Wins Cannes Lions Agency of the Decade – Adweek

AlmapBBDO São Paulo is Agency of the Decade, at least according to the Cannes Lions International Festival of Creativity.The annual festival—which normally takes...

Kanye West Brings His Yeezy Brand to Gap in New Partnership – Adweek

Kanye West’s Yeezy brand is coming to the mall.Today, West revealed a new partnership with staple mall retailer Gap that will see his...

Triller, UMG and Complex Networks Team for Nextfronts – Adweek

Music video app Triller has partnered with record label Universal Music Group and publisher Complex Networks to virtually pitch brand marketers next week.The...

Raising Covid-19 Concerns Got Me Fired – Adweek

A former employee of Omelet has filed a lawsuit against the Culver City, Calif. agency, alleging she was fired for voicing concerns over...

If You Want Your Brand to Be a Friend, You Can’t Walk Away From...

Over the past month, people in this country have finally been having the “hard conversation.” It is a hopeful sign that this is...

Burger King Hires First-Ever North America CMO – Adweek

Ellie Doty, a longtime restaurant marketer with roots in the fast food and casual dining worlds, has joined Burger King as its new...

Undeterred by the Pandemic, Ford Reveals New F-150 Truck – Adweek

Ford has officially announced the next generation of the F-150 pickup truck, the best selling vehicle in the U.S. for more than 40...

Friday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

LinkedIn Details Its Pride Initiatives – Adweek

LinkedIn is marking Pride with a temporary logo update on its desktop homepage, as well as new stickers and profile background images.The professional network...

This Data Sheds New Light on Today’s Cannabis Consumers – Adweek

There’s no single description for cannabis consumers, but as a composite, they’re 30-something college graduates working full-time jobs. They’re committed to social justice...

@TwitterOpen Has All Cylinders Cranking for Pride Month – Adweek

@TwitterOpen, Twitter’s business resource group for lesbian, gay, bisexual, transgender, queer, intersex, asexual, and ally employees, is putting the spotlight on the stories...

Mack Weldon Airs Its First Television Ads – Adweek

Mack Weldon, the direct-to-consumer men’s apparel brand, is now airing television ads for the first time in the company’s nearly 10-year history, said...

Visa’s Chief Brand and Innovation Marketing Officer Is Leaving the Company – Adweek

Chris Curtin, Visa’s chief brand and innovation marketing officer, is leaving the company.A representative for Visa confirmed to Adweek that Curtin, who has...

TikTok Shares New Ways Marketers Can Use It at NewFronts – Adweek

Ahead of TikTok’s presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its...

Amazon Buys Naming Rights to Seattle’s New NHL Stadium – Adweek

Amazon has secured the naming rights to Seattle’s KeyArena, which will henceforth be known as Climate Pledge Arena in honor of the ecommerce...

The Challenges to Converged Media Buying Are Organizational, Says Xandr’s CRO – Adweek

Media consumption has never been higher, but viewership is fragmenting across screens. That means advertisers require unified thinking when it comes to how...

Google Expands Access to Its Business Messages Feature – Adweek

Google will expand its Business Messages feature in search and Google Maps to businesses of all types, enabling them to integrate the feature with...

Baby Nut Makes First Planters Packaging Appearance – Adweek

First Baby Nut conquered the Super Bowl. Now he’s set to do the same at the supermarket.For the first time, Baby Nut, the...

These 81 Brands Are Shaping the Future of Commerce – Adweek

What makes a brand meaningful? That’s the question that ecommerce marketing platform Klaviyo and retail media research startup Future Commerce attempt to answer...

How Chrysler Got Bill Murray to Agree to a Second Commercial – Adweek

Chrysler made a bit of pop culture history earlier this year when it managed to cast a 2020 Jeep Wrangler Rubicon in a...

TIAA Appoints Marty Willis to Newly Created CMO Role – Adweek

The Teachers Insurance and Annuity Association of America-College Retirement Equities Fund (TIAA), has tapped Marty Willis as its first ever CMO and Doug...

Does the Average Person Really Care If It’s Linear or CTV? – Adweek

Television is drastically changing. Now streaming services are popping up seemingly every month, cable subscriptions are dropping, and viewing on connected TV is...

KitchenAid Film Will Highlight Sexism in Culinary Industry – Adweek

At this year’s virtual NewFronts, KitchenAid and digital agency Digitas revealed a project that’s been in the works for more than a year:...

Facebook to Warn Users Who Are About to Share Articles Over 3 Months Old...

Facebook added to its ongoing efforts to provide context on content shared via its platform with a new notification screen that alerts people who...

Girl Scouts Seeks to Empower Women With Its New Platform – Adweek

Girl Scouts is launching a new female empowerment for-profit brand intended to uplift women ages 25 to 54. The CircleAround Powered by Girl...

Consumers Weigh 4 Points Before Subscribing to a Streamer – Adweek

With more streaming services to choose from than ever, and even more on the way, consumers consider four key points when deciding whether...

Disney Ditches Song of the South Theme for Splash Mountain – Adweek

Splash Mountain, one of Disney’s problematic theme park attractions will be “completely reimagined” from its current theme, which has its roots in Song...

Why This Facebook Boycott Is Different – Adweek

As a major advertising publication covering Facebook, we often ask whether brands will leave the platform over the latest scandal: the Cambridge Analytica...

Instagram Extends Test of TikTok Clone Feature Reels to France, Germany – Adweek

The Reels TikTok clone feature Instagram began testing in Brazil last November (where it was known as Cenas) was extended to France and...

Marketers Can Now Use Quantcast’s Audience Insights Tool – Adweek

Quantcast, a company that has traditionally provided audience analytics to publishers, is making its suite of services available to marketers.This week, the company...

TikTok Forms Creator Diversity Collective – Adweek

TikTok formed a Creator Diversity Collective to bring together creators on its platform from different backgrounds in an effort to ensure diversity, inclusion...

TJX Sticks to Brick and Mortar. Customers Are Flooding In – Adweek

After brick-and-mortar stores were forced to close beginning in March, retailers such as Walmart and Michaels have spent the last few months driving...

YouTube Spotlights Flexible Ad Buys After CTV Viewing Spike – Adweek

Over the course of nationwide lockdowns due to the Covid-19 pandemic, YouTube viewership on connected television screens spiked by 80% year over year....

Superfly’s Virtual Music Supports Small Businesses – Adweek

The Covid-19 pandemic has had a devastating financial impact on small businesses across the U.S., especially those owned by minorities. According to a...

Dixie Chicks Drop the ‘Dixie’ From Their Name – Adweek

With no press release or official announcement, country music stars Dixie Chicks stealthily became The Chicks this morning. The band suddenly changed all...

Facebook Makes Changes to Marketing API Regarding Special Ad Categories – Adweek

Facebook implemented two changes involving special ad categories for advertisers using Marketing API (application-programming interface) version 7.0 and above.Ads about social issues, elections...

Dos Equis Made a ‘Seis-Foot’ Cooler for Pandemic Drinkers – Adweek

Summer officially began last week, and while many of the activities that beer drinkers look forward to during the warmer months have been...

Walmart China Taps Varcode’s Technology for Food Safety – Adweek

Walmart China has teamed up with Varcode to provide the retailer with a digital technology that allows it to track the freshness of...

What Julia Berolzheimer Closing Gal Meets Glam Means for the Influencer Industry – Adweek

Julia Berolzheimer, arguably one of the world’s most successful influencers with 1.2 million Instagram followers, started her brand, Gal Meets Glam, as a...

Here Are the Winners of the 2020 YouTube Works Awards – Adweek

YouTube revealed the winners of its 2020 YouTube Works awards during its Brandcast Delivered event Thursday.The YouTube Works awards honor the most effective U.S....

P&G’s Marc Pritchard Says Consumer Expectations Are Higher – Adweek

There are few elements of life that the ongoing coronavirus pandemic has not upended, and marketing hasn’t been immune to those changes, said...

How to Read Well-Being Guides – Adweek

Instagram recently added a Well-Being tab to the Explore section of its mobile application, which allows users to read articles related to topics...

Most Americans Choose News Based on Their Personal Beliefs – Adweek

Publishers still haven’t learned how to best monetize online, journalists are getting more political, consumers think “fake news is rampant,” and social media...

NBPA, Think450 Look to Fast-Break Social Campaign Execution With Opendorse – Adweek

The pact gives NBA players and brand partners an easy way to manage execution of their content and campaigns on social platforms.Educational resources...

‘Travel as We Knew It Is Over,’ Says Airbnb CEO – Adweek

With “zero marketing whatsoever,” Airbnb is seeing travelers come back to the home-sharing platform, with levels equivalent to 2019 in a pre-pandemic world.“People...

Marketing Leaders Can Use Their Privilege for Good – Adweek

As we face crises on all fronts of society, corporations and brands are being taken to task for past missteps and complacency. As...

Apple Wins 20 Pencils at 2020 D&AD Awards – Adweek

Apple clinched a total of 20 Pencils for various campaigns at this year’s virtual D&AD Awards, which canceled its annual festival because of...

Thursday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

How Quarantine Reshaped Advertising’s Creative Process – Adweek

Hermeti Balarin is itching to get back to the office.As partner and executive creative director of Mother London, he revels in the agency’s...

Banco Central do Brasil Calls Time Out on WhatsApp Payments – Adweek

Brazil giveth and Brazil taketh away, as WhatsApp Payments, which were rolled out countrywide last week, are now on hold.Banco Central do Brasil...

Brazil’s World-Famous Pride Parade Will Happen on Instagram – Adweek

The risk associated with big, crowded events in the era of Covid-19 has meant that LGBTQ Pride Month is looking significantly different this...

News Industry Sees ‘Glimmers of Hope’ in a Challenging Year – Adweek

One of the most compelling panels from Day 3 of the NewFronts featured news executives from BBC Global News, Vice Media and NPR...

How Digital Media Can Adapt to the Diversity Revolution – Adweek

June 2020’s upheaval around racial justice has been at times painful, at times empowering and hopeful, and at times humbling. In the professional...

Google Faces Several Class-Action Antitrust Lawsuits – Adweek

A suit filed this week in a San Jose district court alleges Google violated the Clayton Act by leveraging its market power to...

Amazon’s Counterfeit Crimes Unit Roots Out Fake Products – Adweek

Amazon has established a Counterfeit Crimes Unit, which it described as “a global, multidisciplinary team composed of former federal prosecutors, experienced investigators and...

NPR, APM and Vibenomics on the Value of Audio – Adweek

At the 2020 Digital Content NewFronts today, three companies presented about the future of audio—a visual sales pitch for an aural medium.National Public...

CPG Has Shifted From Want to Need – Adweek

Although the pandemic has brought great hardship to some sectors of the economy, such as hotels and restaurants, it has helped expand and...

Facebook Kicks Off Boost With Facebook Summer of Support – Adweek

Vice president of global customer marketing Michelle Klein said in a blog post that the goal is to get millions of people the...

Walmart Quietly Chooses a Side (Sort of) in the Debate Over the Mississippi State...

U.S. retailer Walmart is the latest to join the debate over the Mississippi state flag after quietly (and temporarily) removing it from the...

The Socially Distanced Photo Shoot – Adweek

Now that the United States has begun to reopen, apparel brands are hoping for the return of shoppers—and perhaps even permitting themselves to...

How Top CMOs Navigated Pandemic Messaging – Adweek

The coronavirus pandemic and social unrest have put a new onus on conversations between chief marketing officers and publishers to lure advertising dollars...

French Agency Rosapark Is ‘Rethinking’ Its Name – Adweek

The founders of Havas-owned Rosapark are “rethinking” the agency’s name after facing criticism on Twitter earlier this week.On Tuesday, Nathan Young, president of...

Kraft Dinner and Burger King Band Together for Cheesy Snack – Adweek

Burger King and Kraft Dinner are the latest brands to link up at a time when fast-food chains and food brands are hopping...

CBS Moves $180 Million Media Account to Horizon – Adweek

CBS has awarded media buying and planning responsibilities across CBS, CBS All Access and Showtime to Horizon Media, sources with knowledge of the...

Chipotle, Karamo Set a Pride Month ‘Lunch & Listen’ on TikTok – Adweek

Chipotle is teaming up with activist, television personality and Chipotle superfan Karamo on a Pride Month “Lunch & Listen” session on the fast-casual...

The Wall Street Journal Touts First-Party Data Capabilities – Adweek

In an especially challenging year for print media advertising, The Wall Street Journal and Barron’s Group executives spent their NewFronts presentation (virtually) touting...

Consumers Are Less Loyal to Brands in the Pandemic – Adweek

There’s good news and bad news for brands biting their nails during the pandemic, holding out on the hope that their former loyalists...

Global Pride Is Officially the Biggest LGBTQ Festival Ever – Adweek

A couple of months ago, it seemed like LGBTQ Pride was effectively canceled for 2020 due to the pandemic. But thanks to the...

Tennis Channel Hosts First Drive-In Viewing Event – Adweek

The live music and film industries have started using drive-in events to safely engage consumers during the Covid-19 pandemic beyond the virtual space....

Busch and Billy Ray Cyrus Want Fans’ Takes on ‘Head for the Mountains’ –...

Busch wants fans to share their takes on its iconic 1980s jingle, “Head for the Mountains,” and country music artist Billy Ray Cyrus is...

Burger King Announces Reopening With Airline Safety Parody – Adweek

Burger King France been transformed into an airline called “Burger Klean” in the brand’s latest funny spot by agency Buzzman.The ad parodies the...

At Pandemic’s Start, Facebook Users Shared News, Not Science – Adweek

Facebook users who posted about the Covid-19 pandemic during its early stages in the U.S. linked to far more news sources than healthcare...

Pandora Teams Up With Snapchat on Music Shapes AR Lens for Pride Month –...

Pandora is teaming up with Snapchat on a music shapes lens that will enable users to create their own unique song and augmented reality...

To Aid Pubs, Carlsberg Auctions Custom Glasses for Regulars – Adweek

Sweden is one of the few countries in the world that chose not to implement a full lockdown in response to Covid-19. Instead,...

Google Outlines Its Ad-Tech Fees for Publishers – Adweek

Google has laid out some of its ad-tech fees as it faces increased scrutiny from regulators looking into the company’s dominance in digital...

Vice Media Again Urges Marketers to Reevaluate Blocklists – Adweek

In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms...

Mastercard’s Chief Inclusion Officer Randall Tucker – Adweek

This week, Adweek introduced its first-ever industry award honoring LGBTQ leaders. All 15 of Adweek’s inaugural Pride Stars honorees are breaking boundaries and...

Tripadvisor Has a New Safety Filter for Traveler Searches – Adweek

Tripadvisor, the online review and booking site, has added filters to let travelers search destinations based on safety and sanitization.The filters allow business...

Jimmy John’s Makes a Rare Move to Jolt Sandwich Sales – Adweek

During the pandemic, Jimmy John’s, like many restaurant chains, had to figure out how keep business going as the lunch flow of office...

How to Restore a Post You’ve Archived – Adweek

Facebook recently launched a Manage Activity tool that allows you to delete and/or archive your past posts in bulk so that no one...

Cooking More at Home Is Bringing People Joy – Adweek

The majority of people cooking and cleaning more at home since the Covid-19 outbreak say the activities have improved their overall well-being, and...

Prankster Behind Famous Viral Brand Stunts Signs TV Deal – Adweek

Michael Krivicka, a director known for orchestrating viral marketing stunts, is taking his talents to television.The Thinkmodo co-founder and his producing partner, Peter...

These Classic Budweiser Pals Can’t Wait to Reunite – Adweek

Moving in fits and starts, the country is slowly reopening its economy. And while that looks different in at least every state—if not...

As MLB, NBA Set Return, TV Eagerly Awaits Ad Revenue Influx – Adweek

It’s now been more than three months since every major professional sports league shut down due to Covid-19, but it’s now looking like live...

Tiny Soap Dissolves After Exactly 30 Seconds of Hand Washing – Adweek

Never before have people spent so much time washing their hands. Yet, according to research cited by cosmetics brand Lush, people still fail...

Serta Aims to Reach a New Generation of Consumers on TikTok – Adweek

In the face of continued pressure from digitally native, direct-to-consumer mattress brands, Serta Simmons Bedding is continuing to readjust to shifting consumer preferences...

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