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Saturday, July 4, 2020

Google’s Ad Revenue Forecast to Drop 5.3% in 2020 – Adweek

Big Tech continues to dominate ad spend, but the leaderboard will look a little different this year as top dog Google is tipped...

TikTok Shares New Ways Marketers Can Use It at NewFronts – Adweek

Ahead of TikTok’s presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its...

Which Brands Will Have an Impact on Racism in America? – Adweek

In this heated moment in America, with a pandemic (Covid-19) and an epidemic (systemic racism) running parallel, brands appear to be evolving into...

Instagram Extends Test of TikTok Clone Feature Reels to France, Germany – Adweek

The Reels TikTok clone feature Instagram began testing in Brazil last November (where it was known as Cenas) was extended to France and...

More Big Advertisers Are Likely to Join Facebook Boycott – Adweek

Nearly a third of major advertisers are considering pulling back ad spend on social platforms, according to research from the World Federation of...

Actually, People Are Not Delaying Their Holiday Plans. They’re Thinking About Christmas Gifts –...

Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach...

Best of Tech Partner Awards Finalists Poll – Adweek

Thank you for helping us recognize the top advertising and marketing technology providers by voting in our second annual Adweek Readers’ Choice: Best...

How Digital Media Can Adapt to the Diversity Revolution – Adweek

June 2020’s upheaval around racial justice has been at times painful, at times empowering and hopeful, and at times humbling. In the professional...

NPR, APM and Vibenomics on the Value of Audio – Adweek

At the 2020 Digital Content NewFronts today, three companies presented about the future of audio—a visual sales pitch for an aural medium.National Public...

It’s No Longer Legal to Fire Someone for Being LGBTQ – Adweek

The Supreme Court ruled today that gender identity and sexual orientation should be included as protected classes under the employment section of Civil...

iHeartRadio and P&G Will Host Virtual Pride Covid-19 Event – Adweek

As brands continue pivoting 2020 Pride events to online gatherings and Black Lives Matter protests, iHeartRadio and Procter & Gamble have partnered to...

Gritty Gets a Makeover From Queer Eye’s Fab Five – Adweek

For Queer Eye’s fifth season, the Fab Five traveled to Philadelphia to work its pure, heartwarming magic on the City of Brotherly Love.To...

4 Lessons Small-Business Owners Have Learned From Riding Out the Pandemic – Adweek

Store closures. Lockdowns. Bankruptcies. Pivots. Surprising success. In the past few months, brands around the world have seen it all. Now that lockdowns...

Ecommerce App Klarna Launches First U.S. Ad Campaign – Adweek

In its first advertising campaign for an American audience, Swedish online shopping app Klarna has joined meme-worthy absurdity with Scandinavian kitsch to produce...

How Brands Should Approach Customer Experience for Covid-19 – Adweek

The Covid-19 pandemic has led to an explosion in online shopping and physical store closures in the U.S. To survive, brands will need...

Instagram Expands Access to Ecommerce Features to More Businesses, Creators – Adweek

Instagram updated its commerce eligibility requirements to give more businesses, as well as creators, access to its shopping features.The new rules go into...

Why Astronauts Rang Nasdaq’s Opening Bell – Adweek

It’s a pity that comparatively few people were in Times Square on the morning of June 2. Because those who happened to be...

TuneIn Plays Up News and Sports in New Brand Campaign – Adweek

As the country begins to open up businesses and offices again in some regions, TuneIn is launching a new brand campaign this week...

Marketing Leaders Can Use Their Privilege for Good – Adweek

As we face crises on all fronts of society, corporations and brands are being taken to task for past missteps and complacency. As...

Ellen Digital Inks New Projects With Sarah Hyland and Tiffany Haddish – Adweek

Ellen Digital Network, which has long been able to bring big talent to its roster of digital shows, is once again assembling a...

These 81 Brands Are Shaping the Future of Commerce – Adweek

What makes a brand meaningful? That’s the question that ecommerce marketing platform Klaviyo and retail media research startup Future Commerce attempt to answer...

TikTok Banned in the Country Where It’s Become Most Popular – Adweek

The government of India said today that it will ban 59 mobile apps with ties to China, including TikTok, amid escalating military tensions...

A Simple Search Hack Helps Talent of Color Get Visibility – Adweek

It’s clear that agencies struggle with finding and recruiting talent of color despite the best of intentions. Longstanding programs like MAIP offer a...

Vita Coco’s Parent Company Wants to Clean Up Energy Drinks – Adweek

Led by Red Bull and Monster Energy, who together control over 75% of the market, U.S. sales of energy drinks hit $14.2 billion...

Monday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

What to Expect From the Virtual NewFronts – Adweek

It has been a long road for the Interactive Advertising Bureau’s 2020 Digital Content NewFronts, which were postponed for two months and underwent a...

Upon Further Review, Facebook Will Label Politicians’ Posts That Violate Its Rules – Adweek

Facebook CEO Mark Zuckerberg is taking a page out of the Twitter handbook, revealing during a Facebook Live video Friday afternoon that the social...

TikTok Hashtag Challenges Could Be the Next Recruitment Power Tool – Adweek

TikTok, the video sharing social network service, has experienced tremendous growth during the Covid-19 pandemic. Although initially aimed at teens and tweens, TikTok...

Parent Company Kept Periscope From Saying Black Lives Matter – Adweek

At least five employees at Minneapolis agency Periscope walked out today in objection to the actions of parent company Quad.The walkout was created...

The Socially Distanced Photo Shoot – Adweek

Now that the United States has begun to reopen, apparel brands are hoping for the return of shoppers—and perhaps even permitting themselves to...

Relatives of Aunt Jemima Actresses Don’t Want Legacy Erasure – Adweek

The smiling, submissive visage of Aunt Jemima, a 130-year-old pancake and waffles staple, has long been scrutinized for its controversial depiction of the...

The System of Oppression in Our Workplace Is Limiting All of Us – Adweek

It’s time for all of us to look inward to our industry and begin the conversation about diversity and inclusion. In my experience,...

How Quarantine Reshaped Advertising’s Creative Process – Adweek

Hermeti Balarin is itching to get back to the office.As partner and executive creative director of Mother London, he revels in the agency’s...

Does the Average Person Really Care If It’s Linear or CTV? – Adweek

Television is drastically changing. Now streaming services are popping up seemingly every month, cable subscriptions are dropping, and viewing on connected TV is...

Amazon Can Sweep Up Real Estate Closing Due to the Pandemic – Adweek

In its 2020 U.S. Store Closures report, research and advisory firm Coresight Research estimated that there would be 20,000 to 25,000 store closures...

Apple’s Latest Privacy Announcement Could Be More Impactful than CCPA or GDPR – Adweek

Apple did not outright kill its key mobile advertising tool IDFA this week, meaning a $45 billion subsector of the media industry lives...

Instagram Outlines Steps to Ensure That Black Voices Are Represented on Its Platform –...

Head of Instagram Adam Mosseri addressed concerns that Black voices were being suppressed on its platform and outlined plans to take a closer look...

CPG Has Shifted From Want to Need – Adweek

Although the pandemic has brought great hardship to some sectors of the economy, such as hotels and restaurants, it has helped expand and...

How Animal Crossing Became a Warm Reflection of 2020 – Adweek

As protests against police brutality stretched into Pride Month amid an ongoing pandemic, the confluence has brought about important conversations around intersectionality, racial...

The Future of Social Media for Social Good – Adweek

If you missed the #SharetheMicNow campaign, celebrities and influencers from Julia Roberts to Alex Morgan recently took part in it to give Black...

Marketers Share Their Takes on Gaming Advertising – Adweek

Gaming is surging as people stay at home during the pandemic, but marketers face distinct challenges of activating in an environment that’s unlike...

Three Wishes Got the Willy Wonka Cast to Test Its New Cereal – Adweek

Debuting a new product comes with a slew of complications—even when it doesn’t happen in the midst of a pandemic. So to introduce...

Burger King Hires First-Ever North America CMO – Adweek

Ellie Doty, a longtime restaurant marketer with roots in the fast food and casual dining worlds, has joined Burger King as its new...

Today’s Consumers Are Shopping More Efficiently – Adweek

With safety concerns foremost on people’s minds, consumers aren’t approaching brick-and-mortar shopping as a casual activity, according to Stefanie Jay, vice president and...

Adweek Pride Stars on the Changing Face of LGBTQ Inclusion – Adweek

This week, Adweek introduced its first-ever award honoring LGBTQ leaders in marketing, brands, media and culture: Adweek Pride Stars.The 15 people chosen for...

Twitter Begins Testing Voice Tweets – Adweek

Twitter has been encouraging its users to find their voices since debuting in 2006, and it is now enabling them to share their...

Google Faces Several Class-Action Antitrust Lawsuits – Adweek

A suit filed this week in a San Jose district court alleges Google violated the Clayton Act by leveraging its market power to...

Snapchat Pulls Juneteenth Lens From Its Platform, Apologizes – Adweek

Snap Inc. apologized for a since-removed lens that was intended to commemorate Juneteenth but missed its mark.The lens had the Pan-African flag as a...

At Pandemic’s Start, Facebook Users Shared News, Not Science – Adweek

Facebook users who posted about the Covid-19 pandemic during its early stages in the U.S. linked to far more news sources than healthcare...

Campari Reopens ‘World’s Best Bars’ for Virtual Happy Hours – Adweek

Even before Stanley Tucci made it “internet famous” this spring during lockdown, the Negroni was a popular cocktail at Dante in Manhattan’s Greenwich Village.The...

Mark Zagorski Is Leaving Rubicon Project at the End of June – Adweek

Mark Zagorski is resigning as president and COO of Rubicon Project at the end of June, just three months after the company acquired...

This PSA Questions What Freedom Means for Black Americans – Adweek

The Star-Spangled Banner proclaims America as the “land of the free.” But the May 25 killing of George Floyd in Minneapolis, as well...

Introducing Adweek’s Inaugural Pride Stars – Adweek

A big part of Adweek’s mission is to spotlight innovative work and leadership in our industry, from celebrating those who advocate for greater...

TikTok Formally Signs Up to EU Code of Practice on Disinformation – Adweek

TikTok formally signed up to the European Union’s Code of Practice on Disinformation, which trade organization EDiMA handles communications for.EDiMA director general Siada El...

Brand Safety Is Back on Advertisers’ Minds With Protests – Adweek

Just as the wave of Covid-19 keyword blocking began to ease, advertisers turned their brand safety concerns to another news story: coverage of...

Fandango Launches Movie Theater Reopening Guide – Adweek

As movie theaters begin to reopen in the U.S., Fandango wants to make life easier for people who want to watch films on...

How to Delete Your Old Posts in Bulk – Adweek

Facebook recently launched a Manage Activity tool that gives users the ability to view their past posts on the social network (even those...

Vice Media Again Urges Marketers to Reevaluate Blocklists – Adweek

In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms...

Young M.A. on Brand Partnerships, Authenticity and Sex Toys – Adweek

Many people first heard of Young M.A. after her 2014 underground freestyle rap Brooklyn Chiraq sparked a heated controversy about glorifying gun violence...

Google Outlines Its Ad-Tech Fees for Publishers – Adweek

Google has laid out some of its ad-tech fees as it faces increased scrutiny from regulators looking into the company’s dominance in digital...

Jimmy John’s Makes a Rare Move to Jolt Sandwich Sales – Adweek

During the pandemic, Jimmy John’s, like many restaurant chains, had to figure out how keep business going as the lunch flow of office...

We Need Brave Companies to Be Advocates for the LGBTQIA+ Community – Adweek

We must remember that the origins of Pride are rooted in a series of protests, many of which were spearheaded by Black trans women....

WarnerMedia Axes HBO Go, HBO Now After Bumpy HBO Max Debut – Adweek

Say goodbye to HBO Go and HBO Now—and at least some of your confusion around which one was which.Following the rocky debut of...

Apps Using Bidding Up 7x From 2019 – Adweek

Facebook said the number of applications using bidding with its Facebook Audience Network monetization platform is seven times larger than at the same time...

Facebook Kicks Off Boost With Facebook Summer of Support – Adweek

Vice president of global customer marketing Michelle Klein said in a blog post that the goal is to get millions of people the...

What the World’s Top CMOs Think of the Role of Marketing in the Future?...

Last week, Adweek brought together 50 top marketers for two CMO Symposiums. We called it The Great Marketing Reboot in an effort to...

Would You Have Watched This Ad Six Months Ago? And Now? – Adweek

In the three months since the coronavirus began its march across the U.S., media companies have been learning new things about how consumers...

Civil Rights Groups Urge Facebook Advertiser Boycott in July – Adweek

Six civil rights groups have organized a social media boycott effort against Facebook, calling on media buyers, planners and brands to stop advertising...

Chipotle, Karamo Set a Pride Month ‘Lunch & Listen’ on TikTok – Adweek

Chipotle is teaming up with activist, television personality and Chipotle superfan Karamo on a Pride Month “Lunch & Listen” session on the fast-casual...

Boris Johnson’s Odd Quarantine Advice Sparked an Ad Campaign – Adweek

When British Prime Minister Boris Johnson announced an easing of lockdown in England last month, his speech prompted a huge flurry of memes...

Thursday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...
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Why should you keep advertising your business during the corona virus?

The coronavirus pandemic has upended life as we know it. Social Distancing. Stay at home. Isolation, home office, etc. The whole world is in high...

Expedia Is Matching Advertising Spend by Travel Businesses – Adweek

Expedia Group, the online booking conglomerate that owns the travel agencies Expedia, Hotwire.com, Orbitz and Travelocity, has announced a $25 million initiative aimed...

Walmart China Taps Varcode’s Technology for Food Safety – Adweek

Walmart China has teamed up with Varcode to provide the retailer with a digital technology that allows it to track the freshness of...

Carnival Cruise Line Extends Operational Pause Into Fall – Adweek

Carnival Cruise Line announced this morning that it will continue its “operational pause” until at least Sept. 30. That’s 15 days longer than...

Can the Facebook NPE Team Predict the Success of Its Newest App? – Adweek

Crowdsourced predictions are the driving force behind Forecast, and the app enables members of its community to pose questions about the future, make...

Chase Marriott and Daybreaker Produce Virtual Travel Series – Adweek

Chase’s Marriott Bonvoy Boundless Card and Daybreaker, a company that produces morning dance events globally, teamed up to offer consumers unique digital getaways...

Lego Is the World’s Most Loved Brand – Adweek

Scholars and philosophers throughout the ages have maintained that love is an emotion beyond measure. But what about brand love—the affection that consumers...

Marketers Discuss What Is Shaping the ‘Brands of Tomorrow’ – Adweek

To kick off Adweek’s The Future of Shopping event today, marketers came together on a virtual stage to discuss how the novel coronavirus...

Amazon Buys Naming Rights to Seattle’s New NHL Stadium – Adweek

Amazon has secured the naming rights to Seattle’s KeyArena, which will henceforth be known as Climate Pledge Arena in honor of the ecommerce...

Fat Brands Lays Out Aggressive Growth Plan as Eaters Return – Adweek

Fat Brands, the parent company of restaurant chains including Fatburger and steakhouses Ponderosa and Bonanza, is serving up a course of mergers and...

VBP Creative Chief Apologizes for Digitized Blackface Image – Adweek

Will McGinness, chief creative officer at agency Venables Bell & Partners, apologized for a photo of himself in digitized blackface from 2015, which...

Samuel Adams and GLAAD Celebrate Black LGBTQ+ Voices – Adweek

This month, Samuel Adams launched its “Love Conquers All” campaign with nonprofit GLAAD to share live poetry written and performed by LGBTQ+ performers...

Now You Can Parade Online With Bubly’s #UnstoppablePride – Adweek

With most LGBTQ Pride festivals and parades canceled due to Covid-19 this year, PepsiCo’s Bubly brand is giving the community a way to...

How The Thorn Birds Soared as a Running Seth Meyers Joke – Adweek

It took Seth Meyers a few tries to figure out the best location to broadcast Late Night from home—but his comedy instincts remained...

Mastercard’s Chief Inclusion Officer Randall Tucker – Adweek

This week, Adweek introduced its first-ever industry award honoring LGBTQ leaders. All 15 of Adweek’s inaugural Pride Stars honorees are breaking boundaries and...

Consumers Are Less Loyal to Brands in the Pandemic – Adweek

There’s good news and bad news for brands biting their nails during the pandemic, holding out on the hope that their former loyalists...

Macy’s Brand Experience Officer and Story Founder Exits – Adweek

One of the key players in Macy’s reinvention plans, brand experience officer and Story’s CEO and founder Rachel Shechtman is among 4,000 employees...

Brands Will Pay a Steep Price If They Don’t Say Something – Adweek

For months, the coronavirus pandemic sent shockwaves of fear and uncertainty throughout the consumer landscape. Out of necessity, many people adopted new buying...

After 131 Years, PepsiCo Is Dropping Aunt Jemima – Adweek

PepsiCo said it will drop the image of Aunt Jemima and rebrand the line of pancake mix and syrup that has borne the...

How Coca-Cola Inspired Van Leeuwen Artisan Ice Cream – Adweek

Van Leeuwen Artisan Ice Cream launched with $60,000 and a truck in 2008. Reinventing the ice cream truck was the way founder Ben...

Dole Makes 6 Promises to Build a More Sustainable Future – Adweek

A line of superimposed text in a new ad from Dole Packaged Foods, owned by Japan’s Itochu Corporation, states, “We deserve the world...

Google Expands Access to Its Business Messages Feature – Adweek

Google will expand its Business Messages feature in search and Google Maps to businesses of all types, enabling them to integrate the feature with...

Large Agencies Partner With Smaller Agencies to Create Ads – Adweek

It’s the latest example of a symbiotic relationship that has developed in recent years between advertising’s giants and startup shops. Such investments allow...

TV Buyers Expect 2020 Ad Spend to Fall 20% From Last Year – Adweek

While the advertising market has started to show signs of life after being decimated by Covid-19 in March and April, the pandemic will...

Disney Ditches Song of the South Theme for Splash Mountain – Adweek

Splash Mountain, one of Disney’s problematic theme park attractions will be “completely reimagined” from its current theme, which has its roots in Song...

We Only Want Clients Who Believe Black Lives Matter – Adweek

While Wieden + Kennedy has spent recent weeks launching work for clients that supports the Black Lives Matter movement—including for some frequently vocal...

DoorDash to Offer On-Demand Delivery for CVS – Adweek

Pharmacy chain CVS and delivery company DoorDash said they are partnering to offer same-day no-contact delivery for 3,000 products.The service debuted on June...

Superfly’s Virtual Music Supports Small Businesses – Adweek

The Covid-19 pandemic has had a devastating financial impact on small businesses across the U.S., especially those owned by minorities. According to a...

Pop’N Creative Helps Brands Reach Multicultural Audiences – Adweek

Coming from the entertainment marketing industry, Jessica Lane and Lori Hall, the co-founders of Atlanta-based agency Pop’N Creative, have seen some pretty tone-deaf...

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