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Thursday, October 21, 2021

Play-Doh’s New Pack Is a ’90s Nostalgia Romp

Here's some good news if you missed out on the first-ever Play-Doh for adults, which sold out on Amazon within 24 hours last...

NHL Extends Pact in Canada With Food Delivery Network SkipTheDishes

Canadian food delivery network SkipTheDishes extended its multiyear partnership with the six Canadian clubs in the National Hockey League. SkipTheDishes will kick off...

Essence’s France Expansion to Support Programmatic Evolution

Essence, GroupM’s digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La...

Marketing View Its Inclusivity as Higher than Other Sectors

The global marketing industry performs better than many other sectors, such as health and pharmaceuticals, education and professional services in terms of inclusion,...

How Independent Agencies Win the War for Talent

The war to land the top marketing and advertising talent is more intense than it’s been in years, thanks to a pandemic-fueled rush...

Yelp: 85% of US Businesses That Temporarily Closed Due to Covid Are Back

Business directory and crowdsourced review forum Yelp released its data for the third quarter of 2021 on businesses in the U.S. that temporarily...

Studios and Hollywood Union Reach Deal, Averting Strike

Hollywood studios and the union representing tens of thousands of Hollywood crew members reached a tentative new deal Saturday night, narrowly avoiding a...

What Will It Take for Agencies to Retain Diverse Talent?

Before a campaign goes live, Whtwrks' incoming president Tamara Zachery and her teammates do a "gut check," allowing people to be honest and...

5 Relationship Questions That May Fix Client-Agency Dynamics

When it comes to the client briefing process, we are in a place where, according to the IPA, one partner in the client-agency...

Facebook Shares September 2021 Coordinated Inauthentic Behavior Report

Facebook shared its coordinated inauthentic behavior report for September 2021, with details on two networks that were removed from its platform. The removals...

Why Bravery Is Necessary for Brand Partnerships

When the popular Adult Swim series Rick and Morty joined forces with Wendy's in June to unveil a themed pop-up restaurant in Los...

How Shondaland Aims to Own the ‘Future of Television’ With Hits Like Bridgerton

In 2005, Shonda Rhimes' production company Shondaland had its first series, the medical drama Grey's Anatomy, premiere on ABC. Eighteen seasons, 16 years...

Publishers Flock to Food Licensing Deals as G-Commerce Heats Up

The hottest food you may ever eat will soon be available in the frozen food section. This morning, First We Feast announced a...

Facebook Communities Summit Set for Nov. 4

The annual Facebook Communities Summit will be held, virtually, Thursday, Nov. 4, starting at 9 a.m. PT/noon ET. The event is geared toward...

How to Reshoot a Clip in a Reel

Facebook Reels allows users to record multiple clips for each Reel that will be played as a single video in the final product....

Twitter Halts Test of ‘Heads Up’ Warning Prompts

Twitter pulled the plug on its test of a Heads Up prompt to warn people who were about to join potentially heated discussions....

AMV BBDO’s Deputy ECD Toby Allen is Latest Senior Exit

One of Abbott Mead Vickers BBDO's deputy executive creative directors, Toby Allen, has left the agency to join The&Partnership. Allen will lead the...

How Data Will Shape the Future of Media and Entertainment

Adweek and TransUnion recently joined forces to host a panel of leading industry executives to learn how marketers are leveraging data and identity...

Tonal Announces LeBron James as Its Latest Investor With a New Campaign

Every fitness brand claims to have top-of-the-line equipment designed to help you achieve top results. With the right amount of dedication, such declarations...

How BT’s ‘Hope United’ Campaign Will Celebrate British Black History

Ahead of the Uefa Euro 2020 Finals in the summer, British's largest communications organization BT released a campaign to address the bigotry, racism...

All the Way Up: 5 Ways Companies Can Diversify Boardrooms and C-Suites

Diversity pledges that were going full steam ahead a year ago have come to either a jolting halt or have lost significant momentum....

To Reverse Declines, Direct Mail Updates Old Methods With Digital Touches

Direct mail might seem like the marketing equivalent of the Stone Age, but after taking a hit during the pandemic, practitioners are infusing...

Twitter Extends Ticketed Spaces to Android Users in the US

Twitter will bring its Ticketed Spaces monetization option for Twitter Spaces audio content to Android users in the U.S. over the next few...

Clubhouse Adds Music Mode

Music is audio, after all: Social audio application Clubhouse introduced a new setting to help musicians sound their best while performing on the...

Facebook Elevate Sets Elevar y Celebrar 2021 Virtual Event

Facebook Elevate will present free virtual event Elevar y Celebrar 2021 to celebrate Latinx and Hispanic Heritage Month and small and midsized businesses...

iSpot.tv Acquires DRMetrix to Boost DTC and Addressable Advertising Capabilities

TV ad measurement and analytics vendor iSpot.tv has acquired DRMetrix, in an effort to expand its ability to measure emerging formats for addressable...

Snap Takes Over a Shake Shack in New York for the Week

The Shake Shack location at Hudson Yards in New York will be a Snap Shack through Thursday (Oct. 21). Timed to coincide with...

California Will Require Gender-Neutral Store Displays for Kids

California Governor Gavin Newsom has signed a bill into law that will require large retailers to include gender-neutral displays for childcare products by...

Instagram Details Insights Updates

Instagram rolled out several updates to insights on its platform Tuesday. Its new accounts engaged metric tallies the number of accounts that engaged...

Press Freedom Campaign Wishes Putin an Unhappy Birthday

On 7 October 2006 Russian journalist, author and human rights campaigner Anna Politkovskaïa was assassinated in the elevator of her apartment block. Five...

The UK’s GDPR Overhaul: 5 Things to Be Aware Of

As the United Kingdom (U.K.) evolves in a post-Brexit world, one of the areas that digital marketers will be keeping a close eye...

Award-winning Creative Is Great but Consumers Are Still Waiting 10-Plus Minutes on Hold

We have all seen the stats. According to research conducted by Bain & Company, increasing customer retention rates by a mere five percent...

Emotional and Realistic PSA Normalizes the Grieving Process

The Covid-19 pandemic has killed more than 4.8 million people around the world, leaving countless people grieving for lost friends and family. Yet...

What’s a Velvetiser? British Brand Hotel Chocolat’s First TV Campaign Explains Just That

What's a velvetiser? Well, British luxury chocolate brand Hotel Chocolat's first work from its new creative agency Gravity Road explains just that. The...

Commercial Production Prepares to Embrace Sustainability

Dramatically changing something as rigidly entrenched as commercial production would have seemed impossible just two years ago. But then Covid-19 lockdowns swept across...

TV, Film Workers Set Oct. 18 Strike Date as Negotiations With Studios Stall

The union representing tens of thousands of behind-the-scenes Hollywood workers says its members will walk off the job in less than five days...

Amazon Gets Smart About Shaking Up the Connected TV Landscape

Amazon is already one of the dominant players in the connected TV space, with the Fire TV hitting 50 million monthly active users...

Will TikTok Users Scream When They Hear Ghostface?

Paramount Pictures and Spyglass Media Group are spooking TikTok users prior to the Jan. 14, 2022, release of the reboot of classic horror...

How an Intern Doubled a Dating App’s Downloads With $35

What do start-ups and interns have in common? Both need to produce results fast and cheap. To do this they need to feature...

Instagram Adds Live Scheduling for Instagram Live Videos

Instagram detailed two new features for Instagram Live Wednesday. Live Scheduling, rolling out globally Wednesday, enables creators to schedule their Instagram Live videos...

John Lewis’ Joyful Ad Lets a Boy Embrace His Inner Stevie Nicks

With people spending more time at home during the Covid-19 pandemic, British retailer John Lewis turns a house into a platform for one...

Martha Stewart Turned a Viral Song About Martha Stewart Into an Ad for Martha...

The line between satire and homage can be incredibly thin. When a brand leans into accepting the silly side of its image, it...

Amazon-Owned Zoox Expands Self-Driving Car Tests to Rainy Seattle

Amazon-owned autonomous driving startup Zoox is set to test its mettle on the rainy, hilly streets of Seattle with a new expansion of...

Kroger Unveils a Private Marketplace With First-Party Targeting

Grocery chain Kroger announced the launch of a private programmatic advertising marketplace that will help further monetize its first-party data. The Kroger Private...

How Shannon Womack Creates Premium Delta Experiences

Over the last 4 years, Shannon Womack has helped lead Delta’s global brand strategy and marketing for all brand communications in North America....

Practicing Media Hygiene in the Face of the Anxiety Pandemic

You're not alone if you feel anxious. It's OK. We are all feeling it. That's the stark, simple truth that emerged in a...

As Publishers Embrace Sports Betting, Advertisers Ante Up

Gambling has enjoyed a handsome makeover in recent years--and marketers have taken notice of it. In the three years since a Supreme Court...

Winning Over a Larger Share of TV Time

At the end of September, Netflix had nearly 214 million subscribers around the world—larger than any other streaming video service on the market...

Twitter to Test Ads Within Tweet Conversations

After much effort to improve the health of conversations on its platform, it was only a matter of time until Twitter looked into...

Intuit TurboTax Is Returning to the Super Bowl

Super Bowl 56 will take place Feb. 23, 2022, which seems far away but in reality it's just around the corner. And while...

Please Take a Break and Listen to This Adorable Snack’s NSFW Song About Workplace...

It starts with a harmless goal to squeeze in just one more task before clocking out for the day--maybe a quick round of...

Facebook Reels: How to Add Audio to a Reel

Facebook Reels allows users to add songs to their clips before sharing them. Our guide will show you how this is done. Note:...

Initiative Aims to Improve Stock Photos of Indigenous People

At the height of the Covid-19 pandemic, many industries temporarily shut down while others boomed with unexpected demand. Stock photo and video companies...

Pinterest Finds That the Pandemic Is Still Impacting Travel Plans

Pinterest shared some trends from travel-related searches on its platform Friday, showing that although many pandemic-induced restrictions have been lifted, Covid-19 is still...

Cuup Is Challenging the Traditional Bra Business Model

Not many women think about refreshing their bra drawer, which is a consumer trend that DTC intimates brand Cuup is trying to break. “These are things...

Latinx Marketers Share What the American Dream Means to Them

The American Dream is defined as “a happy way of living that is thought of by many Americans as something that can be...

This Darkly Humorous Life Insurance Ad Has the Best Legal Disclaimer in Ad History

Over the decades, legal teams have gotten increasingly insistent about adding warnings to ads. Usually it's in the vein of "Closed course with...

LinkedIn Debuts Rapid Fire

LinkedIn debuted new series Rapid Fire Friday, featuring "quick-paced interviews with notable guests who sit at the intersection of culture and business." The...

Facebook Reels: How to Trim a Reel

Facebook Reels allows users to trim their video clips to the desired length before sharing them. Our guide will show you how this...

81,518,334 Videos Removed From TikTok in Q2 2021, or Fewer Than 1% of Uploads

TikTok removed 81,518,334 videos from its platform during the second quarter of 2021 for violations of its community guidelines or terms of service,...

IBM Rebrands Global Business Services to IBM Consulting

Looking to establish itself as a leader in the consulting space, technology giant IBM is rebranding its Global Business Services division. In an...

Tips for Standing Out in Another Unusual Holiday Shopping Season

Summer has come to an end, the back-to-school season has wrapped, and marketers can finally take a moment to rest. Right? Of course...

Facebook to Test Lower Ranking for Political Content in News Feed in About 75...

Facebook expanded its test of reducing distribution of political content in News Feed to roughly 75 countries around the globe Wednesday. The test...

TikTok Videos Go Long and Its Community Responds

TikTok began extending the maximum length of its videos to three minutes in July, and it provided an update Thursday on how its...

A ‘Cheat Day’ With 76er Tobias Harris Is Hoops With His Sister and KFC

Athletes usually keep up some of the craziest diets to stay in shape. With the rigors of an 82-game schedule, NBA players don't...

KFC Wants You to Find Copycat Chicken Recipe YouTube Videos

Attempts to recreate KFC's original chicken recipe by its founder Colonel Sanders are many, with YouTube featuring numerous recreations claiming to have copied...

This Out of Home Campaign Can Help You Avoid Awkward Furniture Fails

The percentage of adults aged 25 to 35 years old that have lived in their current home for less than two years has...

Media Plan of the Year: 24 Strategies That Inspired, Informed and Cut Through the...

Every aspect of marketing is in a daily race to keep up with technology and social currents, but none more so than media...

Megan Thee Stallion is Now a Popeyes Franchise Owner in an Extensive Development Deal

Megan Thee Stallion has quite a few branded endorsements under her fashionable belt, but her latest deal has to be the most entrepreneurial...

How The Independent Grew Its Email Sign-Ups 750%

In March 2020, The Independent embarked on a journey that has since led to substantial gains in its growing subscription program. The publisher...

Last 5 Events in 2021 PBR Australia Monster Energy Tour to Be Livestreamed on...

Professional Bull Riders said Thursday that the five remaining events in its 2021 PBR Australia Monster Energy Tour will be livestreamed on Facebook....

How to Delete a Clip From a Reel

As users create Facebook Reels, they can capture multiple clips that play together as a single video in the finished product. If you...

How Carriers Are Trying to Sell Consumers on 5G

When the iPhone 12--Apple's first device to offer 5G compatibility--hit markets last fall, it was heralded as a turning point for mainstream awareness...

PayPal Reportedly Eyes $45B Acquisition of Pinterest

It seems that while Pinterest was hosting its second annual Creators Festival Wednesday, something much bigger was in the process of being created....

Nielsen Refreshes Brand, Logo Following NielsenIQ Sale

Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since...

This Halloween’s Pumpkin Beer Is Delivered With a Twist of Blood and Guts

There's something brewing in Seattle. All over the city, in the nights leading up to All Hallows' Eve, people will answer a knock...

Ad Calls For More People With Stammers to be Heard in Media

Between 50-70 million people around the world stammer, including US President Joe Biden. While 8% of children will stammer at some point in...

How 2021 Became the Breakout Year for Sober October

Sober October, a month when some drinkers give up alcohol for a pre-holidays reset, has been living for years in the shadow of...

How to Start Preparing for the 2021 Holiday Season Now

As they grapple with an ongoing pandemic and the supply chain shortages it has created, consumers are being urged to get their holiday...

It’s Time to Fraud-Proof Your Brand by Looking Beyond the Usual Hiding Spots

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level...

The Story of Lush, the Brand That Put Color in Your Shower

Look up the meaning of the word “lush,” and you’ll find definitions dealing with abundant vegetation, libidinous bed partners and a person who...

Snap Opens Doors to Club Unity for World Mental Health Day

Snap Inc. is marking World Mental Health Day Sunday (Oct. 10) with its introduction of Club Unity. Snapchat's parent company described Club Unity...

Adweek Podcast: Solving the Sustainability Puzzle

Sustainability is a leading topic of conversation across all industries today—and the advertising and marketing industry is no exception. On this episode of...

IMDb TV Is Turning AVOD on Its Head

AVOD is an essential tool that all TV networks must arm themselves with to stay ahead in today’s streaming wars. That includes Amazon,...

House Money: 5 Lessons From Marketing During a Real Estate Crisis

The real estate industry in 2021 has been unprecedented. There are more offers than ever on fewer homes. A higher proportion of the...

How HBCUs Are Schooling Major Brands in Marketing Deals

Historically Black colleges and universities have what companies increasingly want. But brands have to put in the work--and show receipts--to get it. Since...

Six Lessons From Creative Leaders After Crisis

It has almost become a cliché to talk about defining a “new normal” after the Covid-19 pandemic, but for many creative leaders, returning...

theSkimm Announces a New Podcast and Names Its First Editor in Chief

Once the archetypal newsletter-centric publisher, theSkimm today announced its latest plans to evolve beyond email. The publisher is launching its third podcast, a...

How Disney+ and Discovery+ Are Leveraging Cultural Touchpoints to Reduce Churn

When the Covid-19 pandemic hit, streaming services experienced record amounts of growth. Now, as people begin to venture outside more and more, these...

Facebook Continues Efforts to Help SMBs Prep for Holiday Shopping Season

Reiterating its findings that 20% of owners of small and midsized businesses expect to make more than one-half of their annual revenue during...

Facebook Adds to Policies on Bullying, Harassment

Facebook marked National Bullying Prevention and Awareness Day in the U.S. Wednesday (Oct. 13) with updates to its global policies on bullying and...

Popeyes, Megan Thee Stallion Release Stylish Ad for New Deal

Megan Thee Stallion‘s spicy partnership with legacy chicken chain Popeyes is officially in full swing, complete with the arrival of the limited edition...

Adobe and Reddit Team for Competitive Event PsBattles Live

After a year of limited collaborations in many industries across the U.S. due to Covid-19, the yearning to connect and collaborate with others...

This Ad Platform Will Help Publishers With Margin-Shaving

This morning the American Cities Business Journal, a countrywide network of 44 newsweeklies, announced the launch of its newest software product, Adbook Portal,...

Colleagues and Cancer: Do’s and Don’ts of Being a Supportive Co-Worker

Chances are, you have (or will have) a colleague who has been diagnosed with breast cancer. You might be starting your day in...

Craft Sportswear Presents ‘Universal Health Wear’ to the US

As one of the top developed countries in the world, the US can brag of a few things, like its ostentatious wealth and...

Facebook Takes Steps to Prevent Selling of Land in Conservation Areas

Facebook is cracking down on the selling of land in ecological conservation areas within the Amazon rainforest on ecommerce destination Facebook Marketplace. The...

Latinx Consumers Care About Brand Beliefs and Transparency

According to research conducted by The Hispanic Star, Hispanic buying power is currently at $1.7 trillion. While brands have undoubtedly made significant efforts...

Metaverse Marketing Podcast: Who Am I in the Metaverse?

When most of your time spent with others is on digital platforms, is your digital identity a better representation of who you are...

European Ad Agencies Targeted by Spoof Posters Calling Out Their Fossil Fuel Clients

Advertising agencies are coming under increased scrutiny for their work with fossil fuel brands and were once again on the receiving end of...

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