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5 Brilliant Ways to Combine Traditional & Digital Marketing

Traditional marketing is still a valuable B2B asset. And the art of synergizing traditional marketing with digital marketing is worth mastering. Here's how. Long-term business...

Consumers Are Less Loyal to Brands in the Pandemic – Adweek

There’s good news and bad news for brands biting their nails during the pandemic, holding out on the hope that their former loyalists...

A Marketer’s Guide To Surviving The New Face Of IT

Our world continues to change day by day. The new face of IT gets closer and closer to emerging from the chaos. Old features...

Burger King Announces Reopening With Airline Safety Parody – Adweek

Burger King France been transformed into an airline called “Burger Klean” in the brand’s latest funny spot by agency Buzzman.The ad parodies the...

Google Ads Beta Testing Curbside Feature Pickup in Shopping

Google Ads Beta Testing Curbside Feature Pickup in Shopping Google Ads has released an update to help local businesses trying to move inventory during COVID-19:...

Serta Aims to Reach a New Generation of Consumers on TikTok – Adweek

In the face of continued pressure from digitally native, direct-to-consumer mattress brands, Serta Simmons Bedding is continuing to readjust to shifting consumer preferences...

3BlackDot Announces 2 New Shows at NewFronts Debut – Adweek

3BlackDot, an entertainment studio that builds content around influencers in the gaming space, gave its first NewFronts presentation, boasting to advertisers about its...

Instagram Teams Up With The Trevor Project on Self-Care Tips for LGBTQ+ Youth –...

The Facebook-owned photo- and video-sharing network and the nonprofit focused on suicide prevention efforts for LGBTQ+ youth shared 10 self-care tips for LGBTQ+...

Busch and Billy Ray Cyrus Want Fans’ Takes on ‘Head for the Mountains’ –...

Busch wants fans to share their takes on its iconic 1980s jingle, “Head for the Mountains,” and country music artist Billy Ray Cyrus is...

Ad Spending Expected to Drop 10% in 2020. – Adweek

After months of scrambling to pull back, revise, delay and cancel ad campaigns because of the Covid-19 pandemic, marketers now can put...

Facebook Files 2 Lawsuits Over the Use of Unauthorized Automation Software – Adweek

Facebook filed concurrent lawsuits in Madrid and San Francisco over the use of unauthorized automation software on Facebook and Instagram.Director of platform enforcement...

ABC’s Fall Lineup Moves The Conners and Benches Black-ish – Adweek

Last month, ABC took the unusual step of forgoing a fall schedule given the continued uncertainty around when production will be able to...

Roku’s Pitch Is All About Flexibility and Automation – Adweek

Roku is putting its updated ad platform, OneView, at the center of an upfront pitch that emphasizes the flexibility of over-the-top (OTT) marketing.With...

Publicis Groupe Releases U.S. Diversity Data, Outlines 7 Actions

Agency holding company pledges $50 million toward inclusion and social justice Publicis Groupe became the latest holding company to share its U.S. diversity data today. The...

Paving the Path Forward with SEO: Preparing for New Normalities

Brands have unlimited potential right now to entertain, assist, educate, and inform. Here are six ways to leverage SEO in preparing for new normalities. The...

Starbucks Launches Impossible Breakfast Sandwich – Adweek

Starbucks, with the ubiquitous footprint of its 15,000-plus locations, becomes the latest chain to jump into the faux-meat space with a plant-based breakfast...

These Classic Budweiser Pals Can’t Wait to Reunite – Adweek

Moving in fits and starts, the country is slowly reopening its economy. And while that looks different in at least every state—if not...

Spotify Teams Up With Cosmetics Brand Nars on Voice-Activated Campaign – Adweek

The test is a response to the changes in how people shopped for beauty products during the coronavirus pandemic, and it enables shoppers in...

Keith Cartwright on Starting an Agency During a Pandemic – Adweek

Keith Cartwright left 72andSunny L.A. in December to start his own agency. Months later, the spread of the coronavirus and the ensuing global...

A ‘Broken Food System’ Led to the Creation of Full Harvest – Adweek

Christine Moseley was walking through a field of romaine lettuce when she realized the pickers were only harvesting 25% of the plant and...

Tuesday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

Instagram Expands Access to Ecommerce Features to More Businesses, Creators – Adweek

Instagram updated its commerce eligibility requirements to give more businesses, as well as creators, access to its shopping features.The new rules go into...

Mastercard’s Chief Inclusion Officer Randall Tucker – Adweek

This week, Adweek introduced its first-ever industry award honoring LGBTQ leaders. All 15 of Adweek’s inaugural Pride Stars honorees are breaking boundaries and...

Marketers Share Their Takes on Gaming Advertising – Adweek

Gaming is surging as people stay at home during the pandemic, but marketers face distinct challenges of activating in an environment that’s unlike...

WW Hires WPP for Media Responsibilities in North America – Adweek

WW, formerly Weight Watchers, has tapped WPP to handle “upstream strategy and media planning and buying” in North America.It’s unclear which agencies will...

Facebook and Instagram roll out Shops, turning business profiles into storefronts

Starting today, you’ll be able to browse and buy products directly from a business’ Facebook Page or Instagram profile. Both Facebook and Instagram ...

Twitter Corrects Bug That Caused Billing Information to Be Stored in Browsers’ Cache –...

Twitter sent emails to its business customers alerting them that information may have been compromised.The social network said in those emails that it...

How to Restore a Post You’ve Deleted – Adweek

Facebook recently launched a Manage Activity tool that allows you to delete and/or archive your past posts in bulk so that other users...

How Digital Media Can Adapt to the Diversity Revolution – Adweek

June 2020’s upheaval around racial justice has been at times painful, at times empowering and hopeful, and at times humbling. In the professional...

To Aid Pubs, Carlsberg Auctions Custom Glasses for Regulars – Adweek

Sweden is one of the few countries in the world that chose not to implement a full lockdown in response to Covid-19. Instead,...

TikTok Sheds Some Light on Why Videos Appear in Users’ For You Feeds –...

TikTok provided some insights into how it recommends videos for users’ For You feeds.The video creation and sharing platform said in a blog...

Kraft Dinner and Burger King Band Together for Cheesy Snack – Adweek

Burger King and Kraft Dinner are the latest brands to link up at a time when fast-food chains and food brands are hopping...

Snapchat Debuts Snap Focus Educational Portal for Agencies, Marketers – Adweek

Snapchat Monday introduced Snap Focus, a new learning portal aimed at teaching agencies and marketers how to best take advantage of the application’s...

Jack Daniel’s Made a Drag Queen Mukbang – Adweek

With concert halls and event spaces closed to artists and entertainers alike due to the pandemic, many have turned to the only place...

Covid-19 Continues to Influence Facebook IQ’s Topics to Watch – Adweek

Women 25 through 64 and men 65 and up drove conversation about bentonite in May, making it one of Facebook IQ’s Topics to...

Prankster Behind Famous Viral Brand Stunts Signs TV Deal – Adweek

Michael Krivicka, a director known for orchestrating viral marketing stunts, is taking his talents to television.The Thinkmodo co-founder and his producing partner, Peter...

Ellen Digital Inks New Projects With Sarah Hyland and Tiffany Haddish – Adweek

Ellen Digital Network, which has long been able to bring big talent to its roster of digital shows, is once again assembling a...

Campari Reopens ‘World’s Best Bars’ for Virtual Happy Hours – Adweek

Even before Stanley Tucci made it “internet famous” this spring during lockdown, the Negroni was a popular cocktail at Dante in Manhattan’s Greenwich Village.The...

The Socially Distanced Photo Shoot – Adweek

Now that the United States has begun to reopen, apparel brands are hoping for the return of shoppers—and perhaps even permitting themselves to...

The Importance Of Technical Optimization For SEO

Search engine optimization (SEO) continues to be an essential part of any digital marketing strategy. As much as we like talking about the newest...

PubMatic Hitches New Tech on Growing OTT Space – Adweek

PubMatic is vying for position in the bourgeoning over-the-top, or OTT, market with a header bidding solution that brings a digital-like way of...

Google Expands Access to Its Business Messages Feature – Adweek

Google will expand its Business Messages feature in search and Google Maps to businesses of all types, enabling them to integrate the feature with...

Seth Meyers Explains the Upfront Joke He Didn’t Get to Make – Adweek

If NBCUniversal had been able to hold its annual in-person upfront presentation for advertisers as planned last month, Seth Meyers would not have...

Facebook Highlights the Work of Platform’s Creators at NewFronts – Adweek

Unlike many of the other companies presenting this week, Facebook did not use its NewFronts slot to pump up new shows for video...

Walmart Quietly Chooses a Side (Sort of) in the Debate Over the Mississippi State...

U.S. retailer Walmart is the latest to join the debate over the Mississippi state flag after quietly (and temporarily) removing it from the...

How SEO Can Direct Customers On Their Journey With Your Company

The world of digital marketing is continuously evolving as new technologies and consumer preferences force companies and digital ad firms to rethink the way...

Snap Pitches Original Shows in NewFronts Debut – Adweek

At Snap’s first-ever NewFronts presentation, the company emphasized its original programming as it deepens investments in content and advertising offerings in a bid...

Climate-Focused Gen Z Is Driving Online Resale Growth – Adweek

The coronavirus pandemic has accelerated a move to ecommerce across all industries—and secondhand clothing is no exception, according to a report released today...

Facebook Kicks Off Boost With Facebook Summer of Support – Adweek

Vice president of global customer marketing Michelle Klein said in a blog post that the goal is to get millions of people the...

Jimmy John’s Makes a Rare Move to Jolt Sandwich Sales – Adweek

During the pandemic, Jimmy John’s, like many restaurant chains, had to figure out how keep business going as the lunch flow of office...

Facebook Makes Changes to Marketing API Regarding Special Ad Categories – Adweek

Facebook implemented two changes involving special ad categories for advertisers using Marketing API (application-programming interface) version 7.0 and above.Ads about social issues, elections...

Saturday Morning Asks Ad Industry to Keep Fighting Racism – Adweek

Saturday Morning started with a letter. In 2016, four Black advertising professionals reflected on the killings of Philando Castile and Alton Sterling—two men...

Tripadvisor Has a New Safety Filter for Traveler Searches – Adweek

Tripadvisor, the online review and booking site, has added filters to let travelers search destinations based on safety and sanitization.The filters allow business...

Streaming Services Embrace Purple, Usually a Divisive Color – Adweek

First came a slew of streamers with pluses in their names. Now the new trend among streaming services is their color of choice:...

Getting Back To Business: First Steps For Marketing

Businesses in some parts of the U.S. and around the world are slowly resuming operations after the shutdown, albeit cautiously and with uncertainty blanketing...

NPR, APM and Vibenomics on the Value of Audio – Adweek

At the 2020 Digital Content NewFronts today, three companies presented about the future of audio—a visual sales pitch for an aural medium.National Public...

Why You Can Take Omnichannel Marketing Off the Table – Adweek

It’s not just Covid-19 anymore. Frustrations over equal rights and overdue legal reforms came to a head at the very moment people started...

Employers Need to Do More Than the Bare Minimum for LGBTQ Employees – Adweek

Last week’s historic Supreme Court decision that employers may not discriminate based on sexual orientation or gender identity is a victory and it...

Amazon’s Counterfeit Crimes Unit Roots Out Fake Products – Adweek

Amazon has established a Counterfeit Crimes Unit, which it described as “a global, multidisciplinary team composed of former federal prosecutors, experienced investigators and...

Streaming Subscriptions Are Up and so Is Churn – Adweek

It’s well documented that the ongoing Covid-19 pandemic led to record-breaking streaming viewership as U.S. consumers spent more time watching programming at home...

Vice Media Again Urges Marketers to Reevaluate Blocklists – Adweek

In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms...

Vistaprint Says Masks Are About Solidarity, not Politics – Adweek

It’s a deft marketer that can navigate the political fray these days, especially on a hot-button topic like face masks.Vistaprint aims to do...

Google Faces Several Class-Action Antitrust Lawsuits – Adweek

A suit filed this week in a San Jose district court alleges Google violated the Clayton Act by leveraging its market power to...

Google Outlines Its Ad-Tech Fees for Publishers – Adweek

Google has laid out some of its ad-tech fees as it faces increased scrutiny from regulators looking into the company’s dominance in digital...

This Creative Used Virtual Reality in a Job for JK Rowling – Adweek

Resh Sidhu holds the top creative role at digital agency Barbarian, and as a woman of color and a mom, recognizes she’s breaking...

CBS Moves $180 Million Media Account to Horizon – Adweek

CBS has awarded media buying and planning responsibilities across CBS, CBS All Access and Showtime to Horizon Media, sources with knowledge of the...

Bumble and OkCupid Continue Supporting Black Lives Matter – Adweek

In response to protests of police brutality against unarmed Black people, popular dating apps initially posted social media statements and donation pledges in...

Fat Brands Lays Out Aggressive Growth Plan as Eaters Return – Adweek

Fat Brands, the parent company of restaurant chains including Fatburger and steakhouses Ponderosa and Bonanza, is serving up a course of mergers and...

This PSA Questions What Freedom Means for Black Americans – Adweek

The Star-Spangled Banner proclaims America as the “land of the free.” But the May 25 killing of George Floyd in Minneapolis, as well...

Nascar Appoints Diversity Chief After Confederate Flag Ban – Adweek

Nascar has appointed its first diversity and inclusion lead, Brandon Thompson, who was formerly managing director of the Nascar Touring Series. He will...

Twitter Makes National Election Days Paid Holidays for Employees Worldwide – Adweek

Twitter is making national election voting days paid days off for its workforce around the world.Senior communications manager Nick Pacilio said teams responsible for...

Facebook Gaming Debuts Live Ads for Partnered Gaming Creators – Adweek

Facebook Gaming unveiled two new updates that will help video content creators monetize their content on the social network.First, Level Up creators who...

Pandora Beefs Up Listener Metrics for Podcasts – Adweek

Pandora is giving podcast hosts more data on who is listening to their shows as it races with Spotify and Apple for control...

Brazil’s World-Famous Pride Parade Will Happen on Instagram – Adweek

The risk associated with big, crowded events in the era of Covid-19 has meant that LGBTQ Pride Month is looking significantly different this...

How 5G’s Rapid Growth Sparked a Conspiracy Theory – Adweek

As popular conspiracy theories around 5G networks and the novel coronavirus prompt activist lawsuits, local government reviews and even rogue vandalism of cellphone...

Crocs Became a Staple for Pandemic Healthcare Workers – Adweek

On March 25, as the country reeled with the news that the novel coronavirus had infected at least 65,000 people across the United...

SEO Tools Aren’t Enough for Success

When I first started in SEO, there was pretty much only one major tool dedicated to SEO on the market. WebPosition Gold was the standard...

Pride Stars and Problematic Brands – Adweek

Adweek’s Doug Zanger and Mary Emily O’Hara from D&I TBD introduce Adweek’s first Pride Stars honorees from agencies to culture makers that are pushing LGBTQ visibility...

Banco Central do Brasil Calls Time Out on WhatsApp Payments – Adweek

Brazil giveth and Brazil taketh away, as WhatsApp Payments, which were rolled out countrywide last week, are now on hold.Banco Central do Brasil...

Beard or No Beard? 2 New Lenses From Snapchat Will Help Answer That –...

Snap Inc. rolled out a hairy (or less hairy, depending on the user) treat for Father’s Day.Two new lenses will help Snapchatters change...

Beauty Brands Experiment With Augmented Reality – Adweek

For beauty brands, which depend on consumers testing lipsticks and mascaras by applying them directly to their face, the notion of a contactless,...

Walmart China Taps Varcode’s Technology for Food Safety – Adweek

Walmart China has teamed up with Varcode to provide the retailer with a digital technology that allows it to track the freshness of...

Linda Yaccarino Calls for ‘Radical’ Changes in TV Industry – Adweek

TV ad sales executives have been publicly quiet since the Association of National Advertisers called for a shift to a calendar year upfront...

HBO Max’s Jason Mulderig Created His Perfect Job – Adweek

Jason Mulderig’s dream job didn’t exist when he started at HBO 20 years ago. Over time, he built it himself.The brand marketer, who...

Black-ish to Return to ABC This Fall After All – Adweek

Two days after ABC made the surprising choice to leave Black-ish off its fall schedule and hold the comedy for midseason, the network...

Ritual Event Will Answer Quarantine Pregnancy Questions – Adweek

Ritual, a direct-to-consumer vitamin brand for women, has made it a point to anchor its marketing in scientific facts rather than foggy wellness...

How to Restore a Post You’ve Archived – Adweek

Facebook recently launched a Manage Activity tool that allows you to delete and/or archive your past posts in bulk so that no one...

Thursday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

Tennis Channel Hosts First Drive-In Viewing Event – Adweek

The live music and film industries have started using drive-in events to safely engage consumers during the Covid-19 pandemic beyond the virtual space....

Pinterest Denies Allegations Tweeted by 2 Black Females Who Left the Company in May...

Ifeoma Ozoma and Aerica Shimizu Banks have several things in common: They are both Black women, they both held the role of public policy...

Spotify Brings Video Ads to Its Ad Studio Self-Serve Platform – Adweek

Spotify Wednesday added video ads to Ad Studio, its self-serve ad platform, in Canada, the U.K. and the U.S.The update is also available...

Seth Meyers Looks at His Late-Night Past, Present and Future – Adweek

As the Covid-19 pandemic intensified on March 12, causing Late Night With Seth Meyers to cancel that evening’s show and begin at least...

NBC Sets Fall Schedule, ‘Confident’ About Premieres – Adweek

NBC, the only broadcaster that had not shared its lineup for the upcoming TV season, has finally set its fall schedule—and its network...

CPG Has Shifted From Want to Need – Adweek

Although the pandemic has brought great hardship to some sectors of the economy, such as hotels and restaurants, it has helped expand and...

Brands Learn Lessons in Ecommerce From Alibaba – Adweek

For U.S. apparel brands figuring out how to navigate life during and after the pandemic, partnering with ecommerce giant Alibaba has provided insights...

Goldman Sachs Is Hiring Its First CMO – Adweek

Goldman Sachs has hired AT&T’s Fiona Carter as its first chief marketing officer, Carter confirmed to Adweek today.The news, first reported by Axios,...

TikTok Shares New Ways Marketers Can Use It at NewFronts – Adweek

Ahead of TikTok’s presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its...

VBP Creative Chief Apologizes for Digitized Blackface Image – Adweek

Will McGinness, chief creative officer at agency Venables Bell & Partners, apologized for a photo of himself in digitized blackface from 2015, which...

Burger King Offers ‘Autopilot Whopper’ for Self-Driving Cars – Adweek

Burger King’s marketing team never misses a chance to jump on a hot trend, especially in technology.Case in point: The brand is launching...

Wednesday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

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