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Instagram Adds Live Scheduling for Instagram Live Videos

Instagram detailed two new features for Instagram Live Wednesday. Live Scheduling, rolling out globally Wednesday, enables creators to schedule their Instagram Live videos...

How Clif and Mike Posner Are Using Motion Detectors in Cell Phones to Inspire...

It wasn't too long ago that music lovers weren't able to enjoy music the way it was meant to be--a full-body experience with...

How an Intern Doubled a Dating App’s Downloads With $35

What do start-ups and interns have in common? Both need to produce results fast and cheap. To do this they need to feature...

Facebook Shares September 2021 Coordinated Inauthentic Behavior Report

Facebook shared its coordinated inauthentic behavior report for September 2021, with details on two networks that were removed from its platform. The removals...

Facebook Communities Summit Set for Nov. 4

The annual Facebook Communities Summit will be held, virtually, Thursday, Nov. 4, starting at 9 a.m. PT/noon ET. The event is geared toward...

How HBCUs Are Schooling Major Brands in Marketing Deals

Historically Black colleges and universities have what companies increasingly want. But brands have to put in the work--and show receipts--to get it. Since...

Twitter Reinforces the Idea That ‘The WNBA Is So Important’

The vast majority of the 140-character and 280-character tweets sent via Twitter have very short shelf lives, but not so for one from...

A ‘Cheat Day’ With 76er Tobias Harris Is Hoops With His Sister and KFC

Athletes usually keep up some of the craziest diets to stay in shape. With the rigors of an 82-game schedule, NBA players don't...

To Survive A Competitive Talent Market, Agencies Must Rewrite Recruitment Rules

When Ivy Everett got laid off from her job in August, she was unsure of where or how to make the announcement. Everett...

Six Lessons From Creative Leaders After Crisis

It has almost become a cliché to talk about defining a “new normal” after the Covid-19 pandemic, but for many creative leaders, returning...

Publicis Groupe CEO on Continued Growth and Retaining Staff

u003cpu003eHaving secured u003ca rel=u0022noreferrer noopeneru0022 href=u0022https://www.adweek.com/agencies/ferrero-hands-350-million-media-duties-across-china-italy-uk-and-ireland-to-publicis/u0022 target=u0022_blanku0022u003emajor media client wins with Ferrerou003c/au003e and u003ca rel=u0022noreferrer noopeneru0022 href=u0022https://www.adweek.com/agencies/walmart-consolidates-media-and-creative-accounts-with-publicis-groupe-win/u0022 target=u0022_blanku0022u003eWalmartu003c/au003e in recent weeks, Publicis Groupe...

81,518,334 Videos Removed From TikTok in Q2 2021, or Fewer Than 1% of Uploads

TikTok removed 81,518,334 videos from its platform during the second quarter of 2021 for violations of its community guidelines or terms of service,...

New York Times Audio Could Change the Podcast Landscape

The New York Times announced this morning that it was seeking volunteers to beta test its newest experiment, an app called New York...

How Data Will Shape the Future of Media and Entertainment

Adweek and TransUnion recently joined forces to host a panel of leading industry executives to learn how marketers are leveraging data and identity...

Campaign Calls on Bolsonaro to pay for Environmental Crimes

Images in 2020 and 2019 of the Amazon Rainforest in flames rang alarm bells around the world—and there was one key culprit who...

Essence’s France Expansion to Support Programmatic Evolution

Essence, GroupM’s digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La...

Black Friday Ads Have Hidden Message About Sustainability

Black Friday is always surrounded by a marketing frenzy, but more recently some brands have begun to take a stand against the hyper-consumerism...

Experience the Fourth Annual Brandweek

Adweek’s Brandweek summit made its return last month for its fourth iteration. From Sept. 20-24, brand leaders took to the virtual stage to...

Harnessing Chaos: Turning Creativity Into Value

Marketing research by Nielsen has firmly established that most consumer decisions are memory-based--you just remember favorite ads and brand campaigns. They're funny, clever,...

Practicing Media Hygiene in the Face of the Anxiety Pandemic

You're not alone if you feel anxious. It's OK. We are all feeling it. That's the stark, simple truth that emerged in a...

iSpot.tv Acquires DRMetrix to Boost DTC and Addressable Advertising Capabilities

TV ad measurement and analytics vendor iSpot.tv has acquired DRMetrix, in an effort to expand its ability to measure emerging formats for addressable...

Media Plan of the Year: 24 Strategies That Inspired, Informed and Cut Through the...

Every aspect of marketing is in a daily race to keep up with technology and social currents, but none more so than media...

How to Delete a Clip From a Reel

As users create Facebook Reels, they can capture multiple clips that play together as a single video in the finished product. If you...

This Halloween’s Pumpkin Beer Is Delivered With a Twist of Blood and Guts

There's something brewing in Seattle. All over the city, in the nights leading up to All Hallows' Eve, people will answer a knock...

All the Way Up: 5 Ways Companies Can Diversify Boardrooms and C-Suites

Diversity pledges that were going full steam ahead a year ago have come to either a jolting halt or have lost significant momentum....

Twitter Halts Test of ‘Heads Up’ Warning Prompts

Twitter pulled the plug on its test of a Heads Up prompt to warn people who were about to join potentially heated discussions....

Twitter Debuts Multi-Destination Functionality for Carousel Ads

Twitter built on the carousel ads it introduced last November with the debut of multi-destination functionality for carousel ads driving users to websites....

The Elusive Search for the Perfect Forecast

Steve Smith first joined AccuWeather as a forecasting intern in the summer of 1997. 24 years later, Steve is now President of the...

TV, Film Workers Set Oct. 18 Strike Date as Negotiations With Studios Stall

The union representing tens of thousands of behind-the-scenes Hollywood workers says its members will walk off the job in less than five days...

Emotional and Realistic PSA Normalizes the Grieving Process

The Covid-19 pandemic has killed more than 4.8 million people around the world, leaving countless people grieving for lost friends and family. Yet...
Why Small and Hybrid Events are the Future of Event Marketing

Why Small and Hybrid Events are the Future of Event Marketing

2020 saw a drastic change to event marketing. Prior to the pandemic, 41% of marketers considered live events to be the most critical marketing...

Tonal Announces LeBron James as Its Latest Investor With a New Campaign

Every fitness brand claims to have top-of-the-line equipment designed to help you achieve top results. With the right amount of dedication, such declarations...

theSkimm Announces a New Podcast and Names Its First Editor in Chief

Once the archetypal newsletter-centric publisher, theSkimm today announced its latest plans to evolve beyond email. The publisher is launching its third podcast, a...

NHL Extends Pact in Canada With Food Delivery Network SkipTheDishes

Canadian food delivery network SkipTheDishes extended its multiyear partnership with the six Canadian clubs in the National Hockey League. SkipTheDishes will kick off...

Facebook Adds to Policies on Bullying, Harassment

Facebook marked National Bullying Prevention and Awareness Day in the U.S. Wednesday (Oct. 13) with updates to its global policies on bullying and...

Megan Thee Stallion is Now a Popeyes Franchise Owner in an Extensive Development Deal

Megan Thee Stallion has quite a few branded endorsements under her fashionable belt, but her latest deal has to be the most entrepreneurial...

Award-winning Creative Is Great but Consumers Are Still Waiting 10-Plus Minutes on Hold

We have all seen the stats. According to research conducted by Bain & Company, increasing customer retention rates by a mere five percent...

How The Independent Grew Its Email Sign-Ups 750%

In March 2020, The Independent embarked on a journey that has since led to substantial gains in its growing subscription program. The publisher...

KFC Wants You to Find Copycat Chicken Recipe YouTube Videos

Attempts to recreate KFC's original chicken recipe by its founder Colonel Sanders are many, with YouTube featuring numerous recreations claiming to have copied...

IBM Rebrands Global Business Services to IBM Consulting

Looking to establish itself as a leader in the consulting space, technology giant IBM is rebranding its Global Business Services division. In an...

As Publishers Embrace Sports Betting, Advertisers Ante Up

Gambling has enjoyed a handsome makeover in recent years--and marketers have taken notice of it. In the three years since a Supreme Court...

How to Start Preparing for the 2021 Holiday Season Now

As they grapple with an ongoing pandemic and the supply chain shortages it has created, consumers are being urged to get their holiday...

MassMutual Celebrates 4th Year as NHL Partner With New TV, Social Spot

MassMutual marked its fourth year as the official life insurance and retirement planning partner of the National Hockey League with a new spot...

Snap Takes Over a Shake Shack in New York for the Week

The Shake Shack location at Hudson Yards in New York will be a Snap Shack through Thursday (Oct. 21). Timed to coincide with...

Inside Bloomberg Media’s Quicktake Network Ambitions

One year on from graduating beyond Twitter and Bloomberg Media’s 24/7 business, new streaming service Quicktake has shown the validity of the model....

Marketing View Its Inclusivity as Higher than Other Sectors

The global marketing industry performs better than many other sectors, such as health and pharmaceuticals, education and professional services in terms of inclusion,...

To Tackle Period Poverty, TBWA Is Taking Advantage of the Buzz Around Period Pieces

Consumers are obsessed with historical dramas, and there's a pretty clear reason: following the chronicles of Tom from Peaky Blinders and Phoebe from...

Facebook Elevate Sets Elevar y Celebrar 2021 Virtual Event

Facebook Elevate will present free virtual event Elevar y Celebrar 2021 to celebrate Latinx and Hispanic Heritage Month and small and midsized businesses...

California Will Require Gender-Neutral Store Displays for Kids

California Governor Gavin Newsom has signed a bill into law that will require large retailers to include gender-neutral displays for childcare products by...

Intuit TurboTax Is Returning to the Super Bowl

Super Bowl 56 will take place Feb. 23, 2022, which seems far away but in reality it's just around the corner. And while...

Twitter Releases Inclusion & Diversity Q3 2021 Report

Twitter continued to make progress toward reaching the goals it set for 2025 of having women make up one-half of its global workforce,...

How to Change Your Profile Banner to a Different Color on Mobile

Discord allows Nitro subscribers to upload a custom banner image to their profile. They also have the option to change their standard profile...

Latinx Consumers Care About Brand Beliefs and Transparency

According to research conducted by The Hispanic Star, Hispanic buying power is currently at $1.7 trillion. While brands have undoubtedly made significant efforts...

This ‘Public Cervix Announcement’ Gets Real About Aromas

Navigating the personal care aisles at the local grocery store often involves choosing between an onslaught of very pleasantly scented products, especially when...

It’s Time to Fraud-Proof Your Brand by Looking Beyond the Usual Hiding Spots

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level...

Please Take a Break and Listen to This Adorable Snack’s NSFW Song About Workplace...

It starts with a harmless goal to squeeze in just one more task before clocking out for the day--maybe a quick round of...

Instagram Details Insights Updates

Instagram rolled out several updates to insights on its platform Tuesday. Its new accounts engaged metric tallies the number of accounts that engaged...

Tips for Standing Out in Another Unusual Holiday Shopping Season

Summer has come to an end, the back-to-school season has wrapped, and marketers can finally take a moment to rest. Right? Of course...

Facebook Takes Steps to Prevent Selling of Land in Conservation Areas

Facebook is cracking down on the selling of land in ecological conservation areas within the Amazon rainforest on ecommerce destination Facebook Marketplace. The...

WhatsApp Extends Joinable Calls to Group Chats

The joinable calls option that WhatsApp debuted for group calls in July is now integrated with group chats on the Facebook-owned messaging application....

Azerion Acquires Inskin and PubGalaxy to Grow in Europe

As it aims to build an advertising alternative to Google and Facebook, digital entertainment and media platform Azerion has announced the acquisition of...

Twitter Extends Ticketed Spaces to Android Users in the US

Twitter will bring its Ticketed Spaces monetization option for Twitter Spaces audio content to Android users in the U.S. over the next few...

Facebook Cranks Up Its Audio Efforts

The emergence of Clubhouse over the past year or so has lit a fire under Facebook, which continues to ramp up its audio...

Will TikTok Users Scream When They Hear Ghostface?

Paramount Pictures and Spyglass Media Group are spooking TikTok users prior to the Jan. 14, 2022, release of the reboot of classic horror...

Craft Sportswear Presents ‘Universal Health Wear’ to the US

As one of the top developed countries in the world, the US can brag of a few things, like its ostentatious wealth and...

From Media to Tech and Back With Refinery29’s Global EIC

The New York Times’ Instagram account now has nearly 14 million followers, but 10 years ago it was little more than a glint...

Nielsen Refreshes Brand, Logo Following NielsenIQ Sale

Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since...

Snap Details Efforts to Keep Fentanyl Sales Off Snapchat

Snap Inc. shared an update on the steps it is taking to prevent the sale of illegal drugs laced with fentanyl via the...

AMV BBDO’s Deputy ECD Toby Allen is Latest Senior Exit

One of Abbott Mead Vickers BBDO's deputy executive creative directors, Toby Allen, has left the agency to join The&Partnership. Allen will lead the...

This Darkly Humorous Life Insurance Ad Has the Best Legal Disclaimer in Ad History

Over the decades, legal teams have gotten increasingly insistent about adding warnings to ads. Usually it's in the vein of "Closed course with...

The UK’s GDPR Overhaul: 5 Things to Be Aware Of

As the United Kingdom (U.K.) evolves in a post-Brexit world, one of the areas that digital marketers will be keeping a close eye...

PayPal Reportedly Eyes $45B Acquisition of Pinterest

It seems that while Pinterest was hosting its second annual Creators Festival Wednesday, something much bigger was in the process of being created....

Press Freedom Campaign Wishes Putin an Unhappy Birthday

On 7 October 2006 Russian journalist, author and human rights campaigner Anna Politkovskaïa was assassinated in the elevator of her apartment block. Five...

Yelp: 85% of US Businesses That Temporarily Closed Due to Covid Are Back

Business directory and crowdsourced review forum Yelp released its data for the third quarter of 2021 on businesses in the U.S. that temporarily...

Merch Table: Shopify Integrated Into Spotify for Artists

Spotify for Artists and Shopify are teaming up on a virtual merch table. The integration of ecommerce platform Shopify into Spotify for Artists...

Last 5 Events in 2021 PBR Australia Monster Energy Tour to Be Livestreamed on...

Professional Bull Riders said Thursday that the five remaining events in its 2021 PBR Australia Monster Energy Tour will be livestreamed on Facebook....

Sports Streaming Rights Prove Valuable in Period of Disruption

The rise of streaming has altered the sports television landscape as much as any other programming. Rights to sports content are an important...

Instagram: How to Cancel a Scheduled Live Video

Instagram introduced the ability for users to schedule Instagram Live livestreams up to three months in advance. If you schedule a livestream but...

Linear and Streaming Are Separate Pillars of HBO’s Success

HBO and WarnerMedia's streaming platform, HBO Max, enjoy significant momentum with groundbreaking and award-winning programming amid an increasingly crowded entertainment landscape and considerable...

TikTok Videos Go Long and Its Community Responds

TikTok began extending the maximum length of its videos to three minutes in July, and it provided an update Thursday on how its...

Commercial Production Prepares to Embrace Sustainability

Dramatically changing something as rigidly entrenched as commercial production would have seemed impossible just two years ago. But then Covid-19 lockdowns swept across...

Metaverse Marketing Podcast: Who Am I in the Metaverse?

When most of your time spent with others is on digital platforms, is your digital identity a better representation of who you are...

Marketing Innovators Share Their Favorite Social Campaigns

Over the last three years, we have had the honor to interview some of the most innovative marketers in the industry. These Innovators...

Walmart Adds Early Holiday Deals as the Latest Walmart+ Perk

Walmart is bringing back early holiday sales in what it calls Black Friday Deals for Days, but with a twist: This year, its...

What’s a Velvetiser? British Brand Hotel Chocolat’s First TV Campaign Explains Just That

What's a velvetiser? Well, British luxury chocolate brand Hotel Chocolat's first work from its new creative agency Gravity Road explains just that. The...

FILA Apparel Drop Reminds Us That Grant Hill Drinks Sprite

Sprite digs into the crates this month in a partnership with FILA, seeing a sneaker release shouting back in time to a beloved...

LinkedIn Debuts Rapid Fire

LinkedIn debuted new series Rapid Fire Friday, featuring "quick-paced interviews with notable guests who sit at the intersection of culture and business." The...

Amazon Gets Smart About Shaking Up the Connected TV Landscape

Amazon is already one of the dominant players in the connected TV space, with the Fire TV hitting 50 million monthly active users...

How 2021 Became the Breakout Year for Sober October

Sober October, a month when some drinkers give up alcohol for a pre-holidays reset, has been living for years in the shadow of...

House Money: 5 Lessons From Marketing During a Real Estate Crisis

The real estate industry in 2021 has been unprecedented. There are more offers than ever on fewer homes. A higher proportion of the...

To Reverse Declines, Direct Mail Updates Old Methods With Digital Touches

Direct mail might seem like the marketing equivalent of the Stone Age, but after taking a hit during the pandemic, practitioners are infusing...

Facebook Reels: How to Trim a Reel

Facebook Reels allows users to trim their video clips to the desired length before sharing them. Our guide will show you how this...

The Story of Lush, the Brand That Put Color in Your Shower

Look up the meaning of the word “lush,” and you’ll find definitions dealing with abundant vegetation, libidinous bed partners and a person who...

Colleagues and Cancer: Do’s and Don’ts of Being a Supportive Co-Worker

Chances are, you have (or will have) a colleague who has been diagnosed with breast cancer. You might be starting your day in...

Discord: How to Use a GIF as Your Avatar

Discord Nitro subscribers have the option to use an animated GIF as their avatar. Our guide will show you how to set a...

5 Relationship Questions That May Fix Client-Agency Dynamics

When it comes to the client briefing process, we are in a place where, according to the IPA, one partner in the client-agency...

Citi Appoints Elyse Lesley CMO of US Consumer Banking

To further its goal of building a digital-first and data-oriented organization, Citi has named Elyse Lesley chief marketing officer for its U.S. consumer...

Spotify Expands Megaphone to 4 Countries in Europe

Spotify rolled out Megaphone--its all-in-one podcasting platform for analytics, monetization and publishing--in four European markets Tuesday: France, Germany, Italy and Spain. The streaming...

Why Virgin Mobile’s Newest Product Is a Breakfast Cereal

It's not always easy to eliminate outside stressors in life, but reducing time spent managing your cell phone service and minimizing potential hazards...

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