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Babyganics Kicks Off Its Campaign Celebrating Imperfect Parents With an Apology

It's no secret that parents have one of the hardest jobs in existence. With all that child-rearing comes an immense amount of pressure...

Disney Will Hold In-Person 2022 Upfront—But Not at Lincoln Center

After two years of virtual upfront presentations, Disney will once again hold an in-person event in May 2022--but it will not be returning...

What Will It Take for Agencies to Retain Diverse Talent?

Before a campaign goes live, Whtwrks' incoming president Tamara Zachery and her teammates do a "gut check," allowing people to be honest and...

Ad Calls For More People With Stammers to be Heard in Media

Between 50-70 million people around the world stammer, including US President Joe Biden. While 8% of children will stammer at some point in...

5 Relationship Questions That May Fix Client-Agency Dynamics

When it comes to the client briefing process, we are in a place where, according to the IPA, one partner in the client-agency...

Amazon Muscles In On Google’s Turf With New Search Tool for Sellers

Soon, Amazon's roughly 1.5 million active third-party sellers--or at least those in its Brand Registry program--will have access to a search analytics dashboard...

Facebook Elevate Campaign Strives to Bring Awareness ‘To New Heights’

Facebook kicked off an on-platform campaign to back its Facebook Elevate initiative, which supports Black and Hispanic/Latinx business owners. The social network said...

Merch Table: Shopify Integrated Into Spotify for Artists

Spotify for Artists and Shopify are teaming up on a virtual merch table. The integration of ecommerce platform Shopify into Spotify for Artists...

Community Chest: Twitter Scoops Up Team From Chat App Sphere

The team behind Sphere, a free chat application on Android, iOS and the web created to "transform groups into vibrant communities," will be...

Initiative Aims to Improve Stock Photos of Indigenous People

At the height of the Covid-19 pandemic, many industries temporarily shut down while others boomed with unexpected demand. Stock photo and video companies...

Will TikTok Users Scream When They Hear Ghostface?

Paramount Pictures and Spyglass Media Group are spooking TikTok users prior to the Jan. 14, 2022, release of the reboot of classic horror...

Azerion Acquires Inskin and PubGalaxy to Grow in Europe

As it aims to build an advertising alternative to Google and Facebook, digital entertainment and media platform Azerion has announced the acquisition of...

Kroger Unveils a Private Marketplace With First-Party Targeting

Grocery chain Kroger announced the launch of a private programmatic advertising marketplace that will help further monetize its first-party data. The Kroger Private...

This Ad Platform Will Help Publishers With Margin-Shaving

This morning the American Cities Business Journal, a countrywide network of 44 newsweeklies, announced the launch of its newest software product, Adbook Portal,...

Netflix Employees Walk Out as Fallout From Dave Chappelle Special Continues

Employees at streaming giant Netflix walked out of the company's Los Angeles and New York offices Wednesday to demand more support of trans...

Colleagues and Cancer: Do’s and Don’ts of Being a Supportive Co-Worker

Chances are, you have (or will have) a colleague who has been diagnosed with breast cancer. You might be starting your day in...

To Survive A Competitive Talent Market, Agencies Must Rewrite Recruitment Rules

When Ivy Everett got laid off from her job in August, she was unsure of where or how to make the announcement. Everett...

Metaverse Marketing Podcast: Who Am I in the Metaverse?

When most of your time spent with others is on digital platforms, is your digital identity a better representation of who you are...

Yelp: 85% of US Businesses That Temporarily Closed Due to Covid Are Back

Business directory and crowdsourced review forum Yelp released its data for the third quarter of 2021 on businesses in the U.S. that temporarily...

Using Data to Build an Effective Connected TV Strategy

The use of connected TV (CTV) has exploded in the past couple of years. In fact, U.S. upfront CTV ad spending will surpass $4...

IMDb TV Is Turning AVOD on Its Head

AVOD is an essential tool that all TV networks must arm themselves with to stay ahead in today’s streaming wars. That includes Amazon,...

Twitter, Variety Team Up on Trending TV Chart

Twitter and Variety joined forces on a new Trending TV chart that ranks happenings, moments and titles in the streaming and television sectors...

Winning Over a Larger Share of TV Time

At the end of September, Netflix had nearly 214 million subscribers around the world—larger than any other streaming video service on the market...

Instagram Details Insights Updates

Instagram rolled out several updates to insights on its platform Tuesday. Its new accounts engaged metric tallies the number of accounts that engaged...

Apple TV+ Invaded Twitch With an Eerie Nosebleed Stunt

What could spark conversation more effectively than a mysterious nosebleed plaguing the internet? Don’t worry, nobody was harmed—it was all just an elaborate...

Spotify Expands Megaphone to 4 Countries in Europe

Spotify rolled out Megaphone--its all-in-one podcasting platform for analytics, monetization and publishing--in four European markets Tuesday: France, Germany, Italy and Spain. The streaming...

Intuit TurboTax Is Returning to the Super Bowl

Super Bowl 56 will take place Feb. 23, 2022, which seems far away but in reality it's just around the corner. And while...

FILA Apparel Drop Reminds Us That Grant Hill Drinks Sprite

Sprite digs into the crates this month in a partnership with FILA, seeing a sneaker release shouting back in time to a beloved...

Linear and Streaming Are Separate Pillars of HBO’s Success

HBO and WarnerMedia's streaming platform, HBO Max, enjoy significant momentum with groundbreaking and award-winning programming amid an increasingly crowded entertainment landscape and considerable...

Google Becomes First ESPN NBA Playoffs Presenting Sponsor

Next year, the NBA Playoffs on ESPN will have a presenting sponsor for the first time. Disney Advertising Sales and Google extended their...

AMC Networks Strikes Partnerships With Magnite and The Trade Desk

AMC Networks, the self-styled "leader in targeted streaming" is continuing its digital overhaul, this time with the announcement that it has partnered with...

How to Edit Your Server Profile

Discord users have the ability to use a different display nickname in each of their servers. Discord Nitro subscribers can also use a...

How Independent Agencies Win the War for Talent

The war to land the top marketing and advertising talent is more intense than it’s been in years, thanks to a pandemic-fueled rush...

Samsung and a K-Pop Artist Launch an AR Fashion Collection

Fashion used to be defined by the runway, but now many of its most unique innovations are happening online. Samsung highlights this with...

Cuup Is Challenging the Traditional Bra Business Model

Not many women think about refreshing their bra drawer, which is a consumer trend that DTC intimates brand Cuup is trying to break. “These are things...

How Mondelēz International Built TikTok’s Biggest Snack Brands

It began with Nutter Butter. A single cookie spins around on a bed while a phone, fastened to a tripod, records its antics....

Discord: How to Use a GIF as Your Avatar

Discord Nitro subscribers have the option to use an animated GIF as their avatar. Our guide will show you how to set a...

Walmart Adds Early Holiday Deals as the Latest Walmart+ Perk

Walmart is bringing back early holiday sales in what it calls Black Friday Deals for Days, but with a twist: This year, its...

Snap Takes Over a Shake Shack in New York for the Week

The Shake Shack location at Hudson Yards in New York will be a Snap Shack through Thursday (Oct. 21). Timed to coincide with...

IBM Rebrands Global Business Services to IBM Consulting

Looking to establish itself as a leader in the consulting space, technology giant IBM is rebranding its Global Business Services division. In an...

Award-winning Creative Is Great but Consumers Are Still Waiting 10-Plus Minutes on Hold

We have all seen the stats. According to research conducted by Bain & Company, increasing customer retention rates by a mere five percent...

Adobe and Reddit Team for Competitive Event PsBattles Live

After a year of limited collaborations in many industries across the U.S. due to Covid-19, the yearning to connect and collaborate with others...

WhatsApp Extends Joinable Calls to Group Chats

The joinable calls option that WhatsApp debuted for group calls in July is now integrated with group chats on the Facebook-owned messaging application....

Amazon-Owned Zoox Expands Self-Driving Car Tests to Rainy Seattle

Amazon-owned autonomous driving startup Zoox is set to test its mettle on the rainy, hilly streets of Seattle with a new expansion of...

Twitter Halts Test of ‘Heads Up’ Warning Prompts

Twitter pulled the plug on its test of a Heads Up prompt to warn people who were about to join potentially heated discussions....

This Halloween’s Pumpkin Beer Is Delivered With a Twist of Blood and Guts

There's something brewing in Seattle. All over the city, in the nights leading up to All Hallows' Eve, people will answer a knock...

How to Change Your Profile Banner to a Different Color on Mobile

Discord allows Nitro subscribers to upload a custom banner image to their profile. They also have the option to change their standard profile...

Marketing View Its Inclusivity as Higher than Other Sectors

The global marketing industry performs better than many other sectors, such as health and pharmaceuticals, education and professional services in terms of inclusion,...

The #SteveMaddenverse Features a Famous Cast of Modern-Day ‘Big Head Girls’

When fashion company Steve Madden released its "Big Head Girls" in 1997, it quickly became one of the most recognizable aesthetic staples of...

Essence’s France Expansion to Support Programmatic Evolution

Essence, GroupM’s digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La...

Nielsen Refreshes Brand, Logo Following NielsenIQ Sale

Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since...

How Deep Tech Can Help Brands Save The World

We may come to understand our exit from the pandemic--our 'Pandexit' if you will--as the moment global society decided to start taking its...

Studios and Hollywood Union Reach Deal, Averting Strike

Hollywood studios and the union representing tens of thousands of Hollywood crew members reached a tentative new deal Saturday night, narrowly avoiding a...

Emotional and Realistic PSA Normalizes the Grieving Process

The Covid-19 pandemic has killed more than 4.8 million people around the world, leaving countless people grieving for lost friends and family. Yet...

Pinterest Finds That the Pandemic Is Still Impacting Travel Plans

Pinterest shared some trends from travel-related searches on its platform Friday, showing that although many pandemic-induced restrictions have been lifted, Covid-19 is still...

All the Way Up: 5 Ways Companies Can Diversify Boardrooms and C-Suites

Diversity pledges that were going full steam ahead a year ago have come to either a jolting halt or have lost significant momentum....

Publishers Flock to Food Licensing Deals as G-Commerce Heats Up

The hottest food you may ever eat will soon be available in the frozen food section. This morning, First We Feast announced a...

To Reverse Declines, Direct Mail Updates Old Methods With Digital Touches

Direct mail might seem like the marketing equivalent of the Stone Age, but after taking a hit during the pandemic, practitioners are infusing...

What’s a Velvetiser? British Brand Hotel Chocolat’s First TV Campaign Explains Just That

What's a velvetiser? Well, British luxury chocolate brand Hotel Chocolat's first work from its new creative agency Gravity Road explains just that. The...

Instagram: How to Cancel a Scheduled Live Video

Instagram introduced the ability for users to schedule Instagram Live livestreams up to three months in advance. If you schedule a livestream but...

The UK’s GDPR Overhaul: 5 Things to Be Aware Of

As the United Kingdom (U.K.) evolves in a post-Brexit world, one of the areas that digital marketers will be keeping a close eye...

WhatsApp Rolls Out End-to-End Encrypted Backups of Chat Histories

WhatsApp began rolling out end-to-end encrypted backups of users' chat histories to all Android and iOS users Thursday. The Facebook-owned messaging application initially...

Twitter to Test Ads Within Tweet Conversations

After much effort to improve the health of conversations on its platform, it was only a matter of time until Twitter looked into...

Twitter Extends Ticketed Spaces to Android Users in the US

Twitter will bring its Ticketed Spaces monetization option for Twitter Spaces audio content to Android users in the U.S. over the next few...

Clubhouse Adds Music Mode

Music is audio, after all: Social audio application Clubhouse introduced a new setting to help musicians sound their best while performing on the...

How Disney+ and Discovery+ Are Leveraging Cultural Touchpoints to Reduce Churn

When the Covid-19 pandemic hit, streaming services experienced record amounts of growth. Now, as people begin to venture outside more and more, these...

Why Instacart Was Right for Carolyn Everson’s Next Act

Just one day after Facebook confirmed who will succeed Carolyn Everson in her former post as vp, Everson herself sat down with Profitero...

Latinx Consumers Care About Brand Beliefs and Transparency

According to research conducted by The Hispanic Star, Hispanic buying power is currently at $1.7 trillion. While brands have undoubtedly made significant efforts...

Expensify, Trevor Noah Talk Workplace Diversity in New Series

The past year has made confronting issues surrounding race, diversity, equity and inclusion vital. Still, when it comes to addressing those issues in...

Marketing Innovators Share Their Favorite Social Campaigns

Over the last three years, we have had the honor to interview some of the most innovative marketers in the industry. These Innovators...

Black Friday Ads Have Hidden Message About Sustainability

Black Friday is always surrounded by a marketing frenzy, but more recently some brands have begun to take a stand against the hyper-consumerism...

Campaign Calls on Bolsonaro to pay for Environmental Crimes

Images in 2020 and 2019 of the Amazon Rainforest in flames rang alarm bells around the world—and there was one key culprit who...

Megan Thee Stallion is Now a Popeyes Franchise Owner in an Extensive Development Deal

Megan Thee Stallion has quite a few branded endorsements under her fashionable belt, but her latest deal has to be the most entrepreneurial...

Why Aren’t We Supporting Young Talent More?

There have been a lot of discussions here in the U.K. about young talent over the last few weeks, from agencies taking on...

Why Bravery Is Necessary for Brand Partnerships

When the popular Adult Swim series Rick and Morty joined forces with Wendy's in June to unveil a themed pop-up restaurant in Los...

Publicis Groupe CEO on Continued Growth and Retaining Staff

u003cpu003eHaving secured u003ca rel=u0022noreferrer noopeneru0022 href=u0022https://www.adweek.com/agencies/ferrero-hands-350-million-media-duties-across-china-italy-uk-and-ireland-to-publicis/u0022 target=u0022_blanku0022u003emajor media client wins with Ferrerou003c/au003e and u003ca rel=u0022noreferrer noopeneru0022 href=u0022https://www.adweek.com/agencies/walmart-consolidates-media-and-creative-accounts-with-publicis-groupe-win/u0022 target=u0022_blanku0022u003eWalmartu003c/au003e in recent weeks, Publicis Groupe...

Six Lessons From Creative Leaders After Crisis

It has almost become a cliché to talk about defining a “new normal” after the Covid-19 pandemic, but for many creative leaders, returning...

Martha Stewart Turned a Viral Song About Martha Stewart Into an Ad for Martha...

The line between satire and homage can be incredibly thin. When a brand leans into accepting the silly side of its image, it...

Twitter Releases Inclusion & Diversity Q3 2021 Report

Twitter continued to make progress toward reaching the goals it set for 2025 of having women make up one-half of its global workforce,...

A ‘Cheat Day’ With 76er Tobias Harris Is Hoops With His Sister and KFC

Athletes usually keep up some of the craziest diets to stay in shape. With the rigors of an 82-game schedule, NBA players don't...

Squid Game Inspired This Brilliant Idea for an Ad About Debt

A series of three simple geometric shapes—a circle, triangle and square—printed on a nondescript business card is an invitation, as fans of Netflix’s...

Instagram Adds Live Scheduling for Instagram Live Videos

Instagram detailed two new features for Instagram Live Wednesday. Live Scheduling, rolling out globally Wednesday, enables creators to schedule their Instagram Live videos...

Facebook to Test Lower Ranking for Political Content in News Feed in About 75...

Facebook expanded its test of reducing distribution of political content in News Feed to roughly 75 countries around the globe Wednesday. The test...

Facebook Adds to Policies on Bullying, Harassment

Facebook marked National Bullying Prevention and Awareness Day in the U.S. Wednesday (Oct. 13) with updates to its global policies on bullying and...

Tonal Announces LeBron James as Its Latest Investor With a New Campaign

Every fitness brand claims to have top-of-the-line equipment designed to help you achieve top results. With the right amount of dedication, such declarations...

81,518,334 Videos Removed From TikTok in Q2 2021, or Fewer Than 1% of Uploads

TikTok removed 81,518,334 videos from its platform during the second quarter of 2021 for violations of its community guidelines or terms of service,...

TV, Film Workers Set Oct. 18 Strike Date as Negotiations With Studios Stall

The union representing tens of thousands of behind-the-scenes Hollywood workers says its members will walk off the job in less than five days...

European Ad Agencies Targeted by Spoof Posters Calling Out Their Fossil Fuel Clients

Advertising agencies are coming under increased scrutiny for their work with fossil fuel brands and were once again on the receiving end of...

How an Intern Doubled a Dating App’s Downloads With $35

What do start-ups and interns have in common? Both need to produce results fast and cheap. To do this they need to feature...

House Money: 5 Lessons From Marketing During a Real Estate Crisis

The real estate industry in 2021 has been unprecedented. There are more offers than ever on fewer homes. A higher proportion of the...

How Shondaland Aims to Own the ‘Future of Television’ With Hits Like Bridgerton

In 2005, Shonda Rhimes' production company Shondaland had its first series, the medical drama Grey's Anatomy, premiere on ABC. Eighteen seasons, 16 years...

Sports Streaming Rights Prove Valuable in Period of Disruption

The rise of streaming has altered the sports television landscape as much as any other programming. Rights to sports content are an important...

This Darkly Humorous Life Insurance Ad Has the Best Legal Disclaimer in Ad History

Over the decades, legal teams have gotten increasingly insistent about adding warnings to ads. Usually it's in the vein of "Closed course with...

New York Times Audio Could Change the Podcast Landscape

The New York Times announced this morning that it was seeking volunteers to beta test its newest experiment, an app called New York...

Applications Open for Twitter Spaces Spark Accelerator Program

Twitter is looking for a few good creators for its Twitter Spaces audio feature--roughly 150 good creators, to be specific. The social network...

This Out of Home Campaign Can Help You Avoid Awkward Furniture Fails

The percentage of adults aged 25 to 35 years old that have lived in their current home for less than two years has...

Latinx Marketers Share What the American Dream Means to Them

The American Dream is defined as “a happy way of living that is thought of by many Americans as something that can be...

Twitter Debuts Multi-Destination Functionality for Carousel Ads

Twitter built on the carousel ads it introduced last November with the debut of multi-destination functionality for carousel ads driving users to websites....

It’s Time to Fraud-Proof Your Brand by Looking Beyond the Usual Hiding Spots

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level...

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