69 F
New York
Saturday, July 4, 2020
Home Digital Marketing

Digital Marketing

Global Chief Experience Officer Richard Ting Leaves R/GA – Adweek

A leader and agency veteran of almost two decades is leaving R/GA.Richard Ting, who serves in the dual role of global chief experience...

Entire Periscope Agency Walks Out in Protest of Parent Co. – Adweek

The entire staff of Minneapolis agency Periscope has walked off the job in protest of the actions of parent company Quad.Yesterday, 13 staffers—including...

TikTok Hashtag Challenges Could Be the Next Recruitment Power Tool – Adweek

TikTok, the video sharing social network service, has experienced tremendous growth during the Covid-19 pandemic. Although initially aimed at teens and tweens, TikTok...

Mark Zagorski Named as DoubleVerify’s New CEO – Adweek

DoubleVerify has named Mark Zagorski as CEO effective July 21, a move that follows his recent departure from Rubicon Project where he was...

Thursday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

Which TV Streaming Libraries Are Biggest—and Highest-Quality – Adweek

Buzzy original series may drive attention to streaming services, but the bulk of most major streamers’ programming catalogs are their libraries of licensed...

Today’s Consumers Are Shopping More Efficiently – Adweek

With safety concerns foremost on people’s minds, consumers aren’t approaching brick-and-mortar shopping as a casual activity, according to Stefanie Jay, vice president and...

Fashion Marketplace Poshmark Innovates for Stay-at-Home Buyers and Sellers – Adweek

Approaching its 10th anniversary, fashion resale marketplace Poshmark continues to innovate to stay ahead of how, where and why we shop. With more...

Ryan Reynolds’ Mint Mobile Ad Pokes Fun at ‘Big Wireless’ – Adweek

Mint Mobile might not have a big sports stadium in its name, but according to the budget mobile carrier’s new spot, that’s a...

Marketers Discuss What Is Shaping the ‘Brands of Tomorrow’ – Adweek

To kick off Adweek’s The Future of Shopping event today, marketers came together on a virtual stage to discuss how the novel coronavirus...

Ulta Beauty Shared How They Adapted to the Pandemic – Adweek

That’s what Davis told Adweek’s director, Inside the Brand, Heide Palermo, today during Adweek’s virtual event The Future of Shopping. During the conversation,...

How Brands Should Approach Customer Experience for Covid-19 – Adweek

The Covid-19 pandemic has led to an explosion in online shopping and physical store closures in the U.S. To survive, brands will need...

The Reinvention of Retail in the Connected World – Adweek

Since the introduction of Amazon’s signature virtual assistant Echo, powered by Alexa, customers have engaged with brands differently and with ease. Increasingly, consumers...

Why Brands Are Boycotting Facebook – Adweek

If it seemed like you heard rumblings of a Facebook advertiser boycott, then blinked and realized it had grown into a massive movement...

Amid Boycott Pressure, Facebook Agrees to Brand Safety Audit – Adweek

Facebook has agreed to a brand safety audit amid industrywide pressure over its policies about hate speech and their enforcement.The announcement comes as...

Parent Company Kept Periscope From Saying Black Lives Matter – Adweek

At least five employees at Minneapolis agency Periscope walked out today in objection to the actions of parent company Quad.The walkout was created...

New Group Pledges $1.5 Million for Diverse Founders – Adweek

A new coalition effort between four agencies and Black-led venture fund Harlem Capital has pledged to commit $1.5 million biannually in pro bono...

Parent Company Kept Periscope From Saying #BlackLivesMatter – Adweek

At least five employees at Minneapolis agency Periscope walked out today in objection to the actions of parent company Quad.The walkout was created...

Investors Ask Nike, FedEx and PepsiCo to Drop the Redskins – Adweek

On Friday, three separate letters signed by 87 investment firms and shareholders worth a collective $620 billion asked Nike, FedEx and PepsiCo to...

New Hyundai Web Series Encourages Green-Friendly Road Trips – Adweek

To celebrate the freedom that road trips will accord cabin-fevered Americans ready to venture outside and adventure this summer, Hyundai is releasing a...

Profits Continue for the Packaged-Food Industry – Adweek

The longer people stay close to home, the more CPG manufacturers continue to benefit. Surging rates of new coronavirus cases, coupled with some...

USA Today Invests Further in Esports Coverage – Adweek

USA Today is bringing more esports to its readers.Under a new partnership, the publisher’s Sports Media Group and Super League Gaming, a gaming...

More Big Advertisers Are Likely to Join Facebook Boycott – Adweek

Nearly a third of major advertisers are considering pulling back ad spend on social platforms, according to research from the World Federation of...

Dole Makes 6 Promises to Build a More Sustainable Future – Adweek

A line of superimposed text in a new ad from Dole Packaged Foods, owned by Japan’s Itochu Corporation, states, “We deserve the world...

Publicis Groupe Releases U.S. Diversity Data, Pledges Action – Adweek

Publicis Groupe became the latest holding company to share its U.S. diversity data today.The numbers were announced in an internal memo from Pubicis...

Meet the Security Bot That May Be Coming to Your Supermarket – Adweek

Even without the googly eyes of some of its sister automatons, Badger Technologies’ PatrolBot resembles more of a roving kiosk than the dystopian...

Beavis and Butt-Head Return, Leaving MTV for Comedy Central – Adweek

Beavis and Butt-Head are heading back to the couch—again.MTV’s hit ’90s animated series about a pair of snickering teenage couch potatoes is returning...

Wix Launches New Website Builder for Brands and Creatives – Adweek

Wix is aiming to bring more flexibility to professional web design with a new design studio aimed at developers and creative agencies.The Editor...

Kids Make the Case for Fighting Climate Change in AR Artwork – Adweek

A new interactive art campaign is making children the face of climate change—literally.The project, from artist Olafur Eliasson with support from agency AKQA,...

Streaming Services’ Churn Rates Rise During Pandemic – Adweek

If it wasn’t hard enough getting consumers to subscribe to streaming services, it’s becoming even more difficult to keep them around. Churn rates...

How to Hide an Article From the News Tab – Adweek

Facebook officially launched its standalone Facebook News tab in June 2020. The tab allows users to view news from local, regional and national...

Video Producers Keep Content Rolling During Covid-19 – Adweek

In this week’s episode of Adweek Radio, we’re diving into how video production is getting done during Covid-19.Despite stay at home orders and...

CMOs ‘Significantly Out of Step’ With C-Suite on Budgets – Adweek

How long the economic impact of Covid-19 will last has chief marketing officers at odds with the rest of their C-Suite. In April,...

This Powerful Ad Explores the Joy and Agony of Having a Womb – Adweek

If the narrative created by most ads was anything to go by, you’d think women from the age of puberty and beyond were...

We’re Waiting for the Diversity of Executive Leadership Teams to Reflect the Future –...

2020 marks a pivotal time in history for Black America. While at the mercy of Covid-19, Black people in America are, yet again,...

Publishers Prepare for CCPA Enforcement – Adweek

And as the brand marketing ecosystem is forced to comply with the privacy law, publishers have had months to adhere to it, including...

Wednesday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

No 4th of July Marketing Blitz for Car Brands – Adweek

Two months ago, if you were looking for signs of just how bad things were for the automotive sector, all you had to...

GoldieBlox Created a Virtual Summer Camp for Science and Art – Adweek

GoldieBlox, the toy company known for empowering young girls and battling the Beastie Boys, is launching a virtual summer camp that will introduce...

Even on CCPA Enforcement Day There’s Still Confusion – Adweek

Enforcement of the California Consumer Privacy Act (CCPA) officially begins today, but unclear guidelines and coming ballot initiatives can make complying to the...

Why Making Authentic Connections Is the Future of Marketing – Adweek

The role of marketing and brands today is not the same as it was even six months ago. There are the swings in...

Gritty Gets a Makeover From Queer Eye’s Fab Five – Adweek

For Queer Eye’s fifth season, the Fab Five traveled to Philadelphia to work its pure, heartwarming magic on the City of Brotherly Love.To...

Amazon Acquires Autonomous Vehicle Company Zoox – Adweek

Amazon is set to acquire autonomous vehicle developer Zoox at a value of approximately $1.2 billion, aiding Zoox in its current focus of...

Gritty Gets a Makeover From Queer Eye’s Fab Five – Adweek

For Queer Eye’s fifth season, the Fab Five traveled to Philadelphia to work its pure, heartwarming magic on the City of Brotherly Love.To...

Airlines ‘Doing the Math’ on How to Handle More Travelers – Adweek

As Americans begin to travel again, airlines are adding routes to carry passengers. But a total recovery isn’t yet in sight.Last weekend showed...

With Rubicon Project Done, What Has the Industry Learned? – Adweek

The big hitters of the early ad-tech era are slowly disappearing, spurring pangs of nostalgia along with insights as the sector continues to...

Bozoma Saint John Joins Netflix as New CMO – Adweek

Marketing powerhouse Bozoma Saint John is joining the streaming giant Netflix as chief marketing officer.Saint John, who has developed a sterling reputation in...

Why Do Brands Still Sell Washington Redskins Merchandise? – Adweek

The month of June saw an unprecedented push for racial justice that impacted brand marketing like never before. Land O’Lakes retired its Native...

Snack Brand Late July Debuts First National Campaign – Adweek

After 17 years of business, snack brand Late July is debuting its first national advertising campaign.Owned by the Campbell Soup Company, Late July,...

YouTube TV’s Price Has Nearly Doubled in 3 Years – Adweek

YouTube TV, one of several virtual multichannel video programming distributors (vMVPDs) on the market, is raising its price today to $64.99 a month...

To Boost Ecommerce, Forever 21 Gets a Marketing Refresh – Adweek

Fashion retailer Forever 21 has announced a partnership with performance branding company Within in an attempt to revamp its ecommerce business.Within, whose client...

Facebook to Prioritize News Stories With Original Reporting – Adweek

Facebook is changing the way news stories are ranked to prioritize original reporting and transparent authorship, the platform said today in a blog...

How Coca-Cola Inspired Van Leeuwen Artisan Ice Cream – Adweek

Van Leeuwen Artisan Ice Cream launched with $60,000 and a truck in 2008. Reinventing the ice cream truck was the way founder Ben...

Three Wishes Got the Willy Wonka Cast to Test Its New Cereal – Adweek

Debuting a new product comes with a slew of complications—even when it doesn’t happen in the midst of a pandemic. So to introduce...

Booking.com Wins Supreme Court Case to Trademark Its Name – Adweek

The U.S. Supreme Court has sided with the online travel site Booking.com in a ruling that will allow the brand to trademark its name.Booking.com...

Which Brands Will Have an Impact on Racism in America? – Adweek

In this heated moment in America, with a pandemic (Covid-19) and an epidemic (systemic racism) running parallel, brands appear to be evolving into...

Walgreens Taps Adobe for a Personalized Customer Experience – Adweek

As the coronavirus pandemic accelerates the adoption of digital technology among consumers, retail pharmacy company Walgreens Boots Alliance said it is using Adobe...

Actually, People Are Not Delaying Their Holiday Plans. They’re Thinking About Christmas Gifts –...

Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach...

Verizon Media Debuts Tune-In Attribution as CTV Booms – Adweek

Verizon Media has inked a partnership with a subsidiary of TV manufacturer Vizio to help marketers promoting connected TV to better establish which...

Without Live Sports, May’s National TV Ad Revenue Fell 23% – Adweek

May’s national TV ad revenue improved on March and April’s low numbers, but the absence of sports programming amid Covid-19 continued to deal...

Tuesday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

Expedia Is Matching Advertising Spend by Travel Businesses – Adweek

Expedia Group, the online booking conglomerate that owns the travel agencies Expedia, Hotwire.com, Orbitz and Travelocity, has announced a $25 million initiative aimed...

These Major Brands Saw Increases During Covid-19 – Adweek

Though the ripple effect of the pandemic’s social, economic and personal impacts has been calamitous for businesses both small and large, some brands...

Post-Merger, Rubicon Project and Telaria Rebrand as Magnite – Adweek

Rubicon Project has rebranded as Magnite, as the sell-side ad-tech company aims to convince investors that it is more than the sum...

The Top 30 U.S. Diners Will Get Impossible Breakfast Sausage – Adweek

Impossible Foods and Yelp aim to give mom-and-pop restaurants a post-lockdown boost, partnering for a promotion that names the Top 30 diners in...

Cold, Pink Soup – Adweek

Šaltibarščiai is not a dish you’re likely to see very often outside of Lithuania, and, unless you’re a linguist, you’re not to likely...

Outdoor Voices Replaces Board Chair and Raises New Capital – Adweek

Following a tumultuous start to the year, Outdoor Voices has been infused with more money and undergone another leadership shakeup, the direct-to-consumer athletic...

Lululemon Acquires At-Home Fitness Brand Mirror – Adweek

Lululemon is kicking off the holiday week with some big news: It’s acquiring at-home fitness company Mirror.The deal marks the first major acquisition...

W+K New York Auctions Off a ‘Queer Brick’ for LGBTQ Youth – Adweek

Legend has it that on the night of the police raid at the Stonewall Inn gay bar in June 1969, a Black trans...

Ecommerce App Klarna Launches First U.S. Ad Campaign – Adweek

In its first advertising campaign for an American audience, Swedish online shopping app Klarna has joined meme-worthy absurdity with Scandinavian kitsch to produce...

Macy’s Brand Experience Officer and Story Founder Exits – Adweek

One of the key players in Macy’s reinvention plans, brand experience officer and Story’s CEO and founder Rachel Shechtman is among 4,000 employees...

Twitch Suspends President Trump for ‘Hateful’ Comments – Adweek

Amazon-owned Twitch became the latest platform to take action against President Donald Trump today, temporarily suspending his account for “hateful” comments made in...

What Buyers Liked—and Didn’t—About the Virtual NewFronts – Adweek

The first-ever virtual NewFronts is in the books. Adweek has already rounded up the most memorable moments from last week’s events, and now...

Inside Hulu’s First Virtual Pride Festival – Adweek

During a weekend full of virtual Pride celebrations from brands and nonprofits, Hulu created a digital experience where fans could navigate an animated...

How These Brands Kept Marketing Despite Pandemic Budget Cuts – Adweek

When the Covid-19 pandemic arrived in the U.S. in March, retail and restaurant chains quickly went into survival mode.Physical storefronts were largely shuttered...

TikTok Banned in the Country Where It’s Become Most Popular – Adweek

The government of India said today that it will ban 59 mobile apps with ties to China, including TikTok, amid escalating military tensions...

American’s Don’t Trust President Trump’s Covid-19 Briefings – Adweek

Of the over 9,500 people surveyed, 29% said the White House gets facts right “some of the time” and 36% said it got...

Instagram Stories Reach Rates Are Rising – Adweek

Global streaming media intelligence company Conviva released its third annual Instagram Stories Benchmark Report, which analyzed “publishing and user engagement trends” on the...

Connected TV Shined During NewFronts, but How Do You Buy It? – Adweek

Connected TV was the star of this year’s NewFronts presentations, but that doesn’t mean it’s easy to buy.“That’s the biggest challenge of this...

The State of Retail During the Pandemic – Adweek

Through the pandemic, we’ve seen companies shutter stores or go bankrupt. But with the boom in ecommerce during the Covid-19-mandated quarantines, and shoppers...

White Castle Wins Its Own Taste Test in New Marketing Stunt – Adweek

Last week, White Castle issued an animated little announcement—the results of a survey it had conducted about chicken. Specifically, it was about its...

Google Is Bringing Free Retail Listings to Search – Adweek

In April 2020, Google announced that it would update the Google Shopping tab to consist of mostly free product listings. Now, free listings...

Monday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

Papa John Donates $1 to Charity for Each ‘Shaq-a-Roni’ Pizza – Adweek

His new item—which the restaurant chain has been teasing on its website—is an extra large pepperoni pizza with extra cheese and extra pepperoni.The...

Doritos Is Debuting a New Ad During the BET Awards – Adweek

Doritos says it is committing to amplifying Black voices in a new spot debuting Sunday night during the BET Awards.“Do You Hear Us...

Kind Creates Rainbow Light Tribute for NYC Pride – Adweek

Global Pride events have gone virtual due to the Covid-19 pandemic, but Kind found a way to physically celebrate the 50th anniversary of...

Milton Glaser, Creator of the I ♥ NY Logo, Dies at 91 – Adweek

Milton Glaser, the designer and commercial artist whose seven decades of output included the legendary “I ♥ NY” logo, died of a stroke...

What Success for LGBTQIA+ Representation Looks Like Outside June – Adweek

Earlier this month, SCOTUS outlawed employment discrimination against LGBTQIA+ people–a joyous moment as we honor Pride. However, this fight is far from over....

NBA Releases Brand Spot in Support of Black Lives Matter – Adweek

While deprived basketball fans were tuned in on ESPN this evening to eagerly watch the NBA’s schedule release special, they were met with...

Coca-Cola Pauses Social Media Advertising for 30 Days – Adweek

The Coca-Cola Company will stop running paid ads on all social media platforms amid an industrywide call for brands to reevaluate where they...

How Animal Crossing Became a Warm Reflection of 2020 – Adweek

As protests against police brutality stretched into Pride Month amid an ongoing pandemic, the confluence has brought about important conversations around intersectionality, racial...

Pinners Hit the Gas on Car-Related Pinterest Searches – Adweek

As the stay-at-home orders related to Covid-19 begin to lift, road trips have become the rage, with people still reluctant to travel by airplane...

Adweek Pride Stars on the Changing Face of LGBTQ Inclusion – Adweek

This week, Adweek introduced its first-ever award honoring LGBTQ leaders in marketing, brands, media and culture: Adweek Pride Stars.The 15 people chosen for...

Two-Thirds of Execs Say AI Work Continues Despite Covid-19 – Adweek

While the Covid-19 pandemic and recession has prompted many businesses to put non-essential projects on hold, close to 70% of executives surveyed in...

Marketers Share Their Takes on Gaming Advertising – Adweek

Gaming is surging as people stay at home during the pandemic, but marketers face distinct challenges of activating in an environment that’s unlike...

Upon Further Review, Facebook Will Label Politicians’ Posts That Violate Its Rules – Adweek

Facebook CEO Mark Zuckerberg is taking a page out of the Twitter handbook, revealing during a Facebook Live video Friday afternoon that the social...

Major Agency Lays Out Principles for Responsible Advertising – Adweek

IPG Mediabrands is moving beyond brand safety with a series of guidelines around media responsibility.IPG CEO Daryl Lee introduced the company’s 10 Media...

After Weeks of Silence, Wendy’s Returns to Twitter – Adweek

After promising to “amplify Black voices” on Twitter earlier this month, Wendy’s suddenly went quiet on the social platform for nearly three weeks—then...

All the Brands Not Advertising on Facebook – Adweek

Advertisers are putting money where their missions are.In the past few days, a handful of brands—beginning with The North Face last week—are withdrawing...

Nascar and Farming Are a Natural Pair in Nutrien Ag Series – Adweek

What does farming have to do with Nascar racing? More than might appear at first glance.Nutrien Ag Solutions, the retail division of Nutrien...

Latest news

Contact us for advertising by email: advertise@914local.com