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Thursday, May 28, 2020

This UV-Sensitive Map Reveals Florida’s Natural Adventures – Adweek

The thought of traveling anywhere outside of the safe perimeter of your own backyard may seem daunting—maybe even impossible—in the midst of a...

Study Shows How LGBTQ Inclusion in Ads Benefits Brands – Adweek

Consumers who have been more exposed to LGBTQ people in ads, films and TV are more likely to accept them, according to a...

The Way Forward—Travel and Transportation – Adweek

In the next installment of Adweek’s new livestreamed video series, Adweek Presents: The Way Forward, we’ll focus on how, during this health crisis,...

Google Continues to Add Features Supporting SMBs During Covid-19 – Adweek

Google Maps senior vice president of geo Jen Fitzpatrick said in a blog post, “We’ve seen firsthand in Google Search and Maps the...

Angela Benton on Diversifying Data, AI, and Tech – Adweek

Welcome to Episode 4 of Adweek’s new diversity and inclusion podcast, D&I TBD. This week, Streamlytics CEO Angela Benton joins us to discuss...

Nostalgia, Music and This Pirate Radio Station Bring Older Adults Together – Adweek

When one conjures up images of a pirate radio station, it usually includes a collection of hippies and subversive types looking to tweak...

Instagram’s New On-Platform Campaign Wants to Help Users Find More to Heart – Adweek

The focus of the campaign is prioritizing discovery for users and featuring creators who are producing the most compelling content during a time...

Will Livestream Ecommerce Survive in the ‘New Normal’? – Adweek

When Chinese consumers were on lockdown because of the coronavirus earlier this year, they entertained themselves with livestreams of blind dates for their pets,...

Panasonic Teams With Katie Ledecky for Virtual Family Hour – Adweek

Panasonic normally hosts a Bring Your Child to Work Day every April, but with the Covid-19 pandemic forcing its employees to work from...

How SEO Can Direct Customers On Their Journey With Your Company

The world of digital marketing is continuously evolving as new technologies and consumer preferences force companies and digital ad firms to rethink the way...

The Importance Of Technical Optimization For SEO

Search engine optimization (SEO) continues to be an essential part of any digital marketing strategy. As much as we like talking about the newest...

L’Occitane Names Anomaly Its Global Agency of Record – Adweek

French beauty brand L’Occitane en Provence has named Anomaly its lead creative and strategic partner for all markets following a review.According to Anomaly,...

How Resorts and Hotels Are Preparing for Summer Travel – Adweek

Roughly two hours west of Denver, Devil’s Thumb Ranch in Tabernash, Colo., offers all the typical amenities of your average dude ranch: archery,...

Publishers Face Costly Dilemma Adapting to New Privacy Rules – Adweek

Whether it’s due to regulations or sweeping changes from internet browsers, publishers are reorienting their digital advertising practices around their first-party data. But...

Walmart Jumps on the Fashion Resale Bandwagon With ThredUp – Adweek

Walmart is teaming up with resale platform ThredUp to offer preowned clothing, accessories, footwear and handbags on its website, as research shows growing...

Facebook Renames Its Digital Wallet for the Upcoming Libra Cryptocurrency Collective – Adweek

The digital wallet for the Libra cryptocurrency collective being spearheaded by Facebook has a new name: Novi.The digital wallet had previously been known...

WhatsApp’s Ad Artistically Celebrates a Mother-Daughter Bond – Adweek

WhatsApp has captured the unique and special bond between mothers and daughters in its latest spot, launched in Brazil.Created by AlmapBBDO, the ad...

SEO Tools Aren’t Enough for Success

When I first started in SEO, there was pretty much only one major tool dedicated to SEO on the market. WebPosition Gold was the standard...

Don’t Feel Bad for This PSA’s Lonely Covid Monster – Adweek

Germs have starred in advertising for decades in all their disgusting glory, at times magnified, life-sized and anthropomorphized, and usually the target of...

Mini Emerges from UK Lockdown with Factory Reopening Ad – Adweek

Mini has become the latest brand to shift its marketing beyond lockdown with a series of short films to mark the restarting of...

Google Discovery Ads Are Now Available Globally – Adweek

Google Discovery ads, initially introduced at Google Marketing Live last May, were finally—and quietly—rolled out to all advertisers worldwide last month after an...

New Facebook App Helps People ‘CatchUp’ via Voice Calls – Adweek

The latest experimental application from the Facebook NPE Team is CatchUp, which is being tested with Android and iOS users in the U.S.CatchUp was...

Instagram Begins Testing Ads on IGTV’s Long-Form Videos – Adweek

What has perhaps been one of the worst-kept secrets in the social media universe is now official: Instagram will begin testing ads next...

Marriott Extends Employee Furloughs Into the Fall – Adweek

Marriott, the world’s largest hospitality brand, has extended furloughs that began in April with the outbreak of Covid-19 through the summer, until Oct....

Here’s How to Close a Messenger Room – Adweek

Facebook recently rolled out Messenger Rooms for all users around the world. This feature allows users to create group video chats that can...

Panera Hires Former Kraft Heinz CMO as Chief Brand Officer – Adweek

Luz left Kraft Heinz last May, and joined health supplement brand 8Greens as chief executive in July 2019. But less than a year...

What Connected TV Means for Advertisers – Adweek

It’s been a challenge to get away from a screen these past few months, which is great if you’re a video-centric content platform.What’s...

Giant LED Panels Could Make for Smaller Video Shoots – Adweek

A cutting-edge effects technique used to bring space-scapes to life in big-budget sci-fi projects could be key to smaller video shoots here on...

Determining If Your Brand Will Make It Through Covid-19 – Adweek

At the height of rationing during World War II when many families were struggling to put a meal on the table, sales of...

Criteo Launches New Self-Service Ad Platform – Adweek

Criteo has announced the launch of a self-service ad platform that allows advertisers to purchase media space on retailers’ websites. It’s part of...

Nascar Could Rake in Big Money Even Without Fans in Stands – Adweek

Two months ago, the sporting world ground to a halt all at once as the spread of the coronavirus forced leagues to shut...

Energizer Holdings’ $70 Million Global Media Account Hops Along to UM – Adweek

Energizer Holdings has selected IPG Mediabrands’ UM as its global media agency of record.As global media agency of record, UM will be responsible...

Here’s What to Expect From the Much-Anticipated HBO Max – Adweek

HBO Max debuts today, and while the streaming service is arriving in quite a different business landscape than previously expected, WarnerMedia is optimistic...

Demi Lovato and Trevor Project Celebrate ‘Pride Everywhere’ – Adweek

For some LGBTQ people, Pride month is equivalent to Christmas: the biggest holiday of the year, a chance to gather with loved ones...

Resisting Burnout and Rebuilding Resistance Post-Covid – Adweek

In May 2019, the World Health Organization included workplace burnout in its International Classification of Diseases diagnostic tool as an occupational phenomenon. This...

Determining If Advertisers Care About the September Issue – Adweek

Fashion magazine editors have always been in the business of predicting the trends of upcoming seasons, months ahead of when their publications hit...

Wednesday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

TikTok Kicks Off Week of Programming for Asian American and Pacific Islander Heritage Month...

The video creation platform said in a blog post, “Every May, the U.S. celebrates AAPI Heritage Month to recognize the rich cultural history...

The NHL Might Resume Play Later This Summer – Adweek

After doling out several social initiatives to abate fans’ hankering to watch some action on the ice, the National Hockey League (NHL) has...

KFC Makes Its Move in the Chicken Sandwich Wars – Adweek

It was only a matter of time before KFC got involved in the chicken sandwich wars. The world’s largest chicken chain has rolled...

Here’s How to Subscribe to HBO Max – Adweek

HBO Max, the new streaming service from AT&T-owned WarnerMedia, finally arrives tomorrow, coming onto the scene as much of the country remains home,...

Pinterest Pushes Into Online Grocery – Adweek

The rise in home cooking during the coronavirus pandemic has been accompanied by a rise in online grocery ordering, and the combination has...

PayPal CMO Allison Johnson Leaves Company After 18 Months – Adweek

Online payment systems brand PayPal has begun to make organizational changes to streamline certain parts of its business, and it’s already causing a...

Restaurants Hope to Lure In Diners With Covid Czars – Adweek

During the first eight weeks of the novel coronavirus crisis, casual dining and white tablecloth restaurants worried about when America would start to...

Burger King Sends ‘Thank You’ Message to Its Workers – Adweek

Flipping Impossible patties and delivering Croissanwiches were once considered low-risk tasks in our pre-pandemic timeline. For the past two-and-a-half months, however, these essential...

3 Safety Measures Attendees Want Before Going to Live Events – Adweek

The Covid-19 pandemic will have a long-lasting impact on the way live events are organized and perceived by consumers, and a new study...

Winners of New York’s “Wear a Mask” PSA Contest Revealed – Adweek

It appears as though New York Gov. Andrew Cuomo has a penchant for creative contests.Just months after asking New Yorkers to vote on...

Democratic Bill Seeks to Ban Microtargeting in Political Ads – Adweek

Rep. Anna Eshoo, D-Calif., introduced a bill today that would restrict microtargeting efforts on political advertisements.The Banning Microtargeted Political Ads Act would bar...

Škoda Used Tiny Replica Cars to Shoot Its Latest Ad – Adweek

If the coronavirus crisis has shown the advertising industry anything, it’s that creativity rises above even the most adverse challenges. And now Škoda...

Dmexco Will Go on as a Hybrid Event as Exhibitors Pull Out – Adweek

The biggest event on the ad-tech calendar, Dmexco, will go on this year, albeit with some changes.The ad-tech conference will be hybridized as...

Tumblr Adds Pinned Posts – Adweek

The blogging platform released the feature Tuesday.Tumblr said in a blog post, “Whether you’re on desktop or mobile, this little tool will pin...

TikTok Is Growing Up, and So Are Its Users – Adweek

Musical.ly first made a splash in The New York Times in August 2016, months before Donald Trump’s presidency began and years before the...

Marketing for a Secure Future – Adweek

Insurance companies have been a consistent and valuable advertiser during the pandemic. But how have they adapted their marketing message and what are...

LG Poland Apologizes for Sexist TikTok About Upskirt Photos – Adweek

Electronics giant LG’s Poland operation has posted an apology and removed all its other content from TikTok after backlash over a sexist video...

Here’s How to Create a Messenger Room – Adweek

Facebook recently debuted Messenger Rooms for users around the world. The feature allows users to create a group video chat that can support...

Snap Camera Lenses Mark Asian Pacific American Heritage Month – Adweek

The series is called “Breaking Stereotypes,” and it takes harmful phrases that Asian Americans may have heard while growing up and flips them...

Making Sure Your Brand Emerges From an Economic Downturn – Adweek

Warren Buffett once said, “Only when the tide goes out do you discover who’s been swimming naked.” And with the economic downturn upon...

Inside the Asian American Experience – Adweek

It’s an especially eye-opening Asian Pacific American Heritage Month. A Fishbowl survey found that unfortunately, 70% of Asian Americans in marketing and advertising have...

Audiences Are Looking to More Authentic TikTok Influencers – Adweek

In many ways, there’s been a loss of innocence. Generations that have never been touched by catastrophe are suddenly learning to grow up....

Consumers Are Open to Spending, but Not in Stores – Adweek

New numbers suggest that consumers are feeling both better and worse about the state of shopping.A report from financial services firm Cowen, which...

Gallo Wines Names UM as Media Agency of Record – Adweek

E. & J. Gallo Winery (Gallo), which claims to be the world’s largest family-owned winery, has selected IPG Mediabrands’ UM as its media...

New Data Suggests Luxury Marketers Might Be Missing a Huge Opportunity Right Now –...

With the country now experiencing unemployment nearing levels last seen in the Great Depression and with 70% of adults reporting that they’re stressed...

Tuesday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

LinkedIn Audience Network Secures Brand Safety Measures – Adweek

The brand safety conversation is making its way to the platforms as LinkedIn tapped digital ad verification provider Integral Ad Science as the...

Brands Are Missing Out on the Asian American Consumer – Adweek

A surprising number of brands write off the Asian American and Pacific Islander (AAPI) consumer as a 5.6% niche and not a worthy...

Home Improvement Retailers Boast Sales Growth – Adweek

While certain segments within retail are burning through cash, the landscape as a whole is not a wasteland. Leading home improvement retailers are...

LeBron James-Narrated Nike Ad Is a Hopeful Anthem – Adweek

Throughout the coronavirus pandemic, increasingly sophisticated consumers—and advertising industry observers—have been paying closer attention to brands, and are quick to point out those...

LinkedIn Stopped 7.8 Million Fake Accounts From Being Created in the Second Half of...

LinkedIn said fake account registration attempts were down in the second half of 2019 compared with the first half of the year.The professional...

Facebook Details Updates to Its Creator Studio App – Adweek

Facebook updated its Creator Studio application this week so that creators can publish and schedule posts, in addition to the already existing options of...

Celebs Get Serious About Why They Believe in Beyond Meat – Adweek

Kevin Hart always thought he needed to eat meat to be strong and get swole, but he’s learned differently. Plus he’s seen diabetes,...

Workplace From Facebook Adds Several Remote Work-Related Features – Adweek

Zuckerberg also said the Work Groups feature introduced for Facebook and Messenger From Facebook at the end of that month now has 20 million...

First-Quarter Analysis of Consumer Brands in the Year So Far – Adweek

This iteration focuses on various nonmedia companies in the 2020 first quarter. ...

Key First-Quarter Media Stats of This Epic 2020 – Adweek

This iteration focuses on media companies in the 2020 first quarter. ...

6 of This Week’s Most Telling Marketing Stats – Adweek

Here are the 6 stats from the world of brands, marketing and advertising that grabbed our attention.Beauty startup dropoutDemand for makeup and personal...

What’s on Adweek’s Live Shows, Podcasts, Webinars: May 25-29 – Adweek

Tuesday, May 26 Podcast: Yeah, That’s Probably an AdHost: Ko Im, community editorGuests: Allure’s Michelle Lee, Pinterest’s Judy Lee and Gold House’s...

Asian American Creatives Inspire at EMPOWERD Conference – Adweek

Each year, the Asian American arts and entertainment group Kollaboration hosts its annual EMPOWERD Conference, showcasing talent and giving professionals an opportunity to...

Pro Football Hall of Fame Putting Up Hall of Fame Social Numbers – Adweek

People have not been able to visit the Pro Football Hall of Fame in Canton, Ohio, since the onset of the coronavirus, but...

Spam Is Seeing More Popularity During the Pandemic – Adweek

Three things have been happening since schools and nonessential businesses closed in March to help slow the spread of the novel coronavirus: First,...

Covid-19 Conspiracy Theories Are Bleeding Into Reality – Adweek

Social media platforms are always rife with misinformation, rumors and conspiracy theories, but amid the Covid-19 pandemic, they seem more prevalent than usual....

MLB at Home Helps Satisfy Fans’ Hunger for Baseball – Adweek

Even if baseball resumes this summer, stadiums across the country will likely remain empty for the foreseeable future due to Covid-19 social distancing...

OOH Data Shows More Outdoor Activity Across the U.S. – Adweek

As the weather warms and coronavirus infection rates decline in some places, out-of-home metrics firm Billups has found hard data that people are...

How to Use Your Avatar as Your Profile Picture – Adweek

Facebook recently launched Avatars, its take on Bitmoji, in the U.S. This feature allows users to create a personalized Avatar, or emoji, of...

The 10 Best ‘This Is SportsCenter’ Ads of All Time – Adweek

ESPN’s “This Is SportsCenter” campaign is one of the longest running campaigns in television—spanning 25 years, more than 400 ads and many of...

Americans Are Buying 43 Million More Eggs Each Week in Quarantine – Adweek

U.S. consumers are buying 3.6 million more cartons of eggs per week than they were prior to the coronavirus pandemic, according to data...

Spam Is Seeing More Popularity During the Pandemic – Adweek

Three things have been happening since schools and nonessential businesses closed in March to help slow the spread of the novel coronavirus: First,...

Slack’s First Ad Stars Are Back and Making the Most of WFH – Adweek

The team at boutique production house Sandwich were Slack’s first ad stars, grudgingly trying out the startup service in 2014 and reporting on...

How to Use Your Avatar as Your Profile Picture – Adweek

Facebook recently launched Avatars, its take on Bitmoji, in the U.S. This feature allows users to create a personalized Avatar, or emoji, of...

Apple AirPods ‘Bounce’ Ad Wins Best of Show at ADC Awards – Adweek

TBWAMedia Arts Lab Los Angeles had a good run at the 99th annual ADC Awards, which The One Club held virtually this year...

The Webby Awards Introduces New Site Webby Gallery + Index – Adweek

The Webby Awards teamed up with multi-Webby-winning branding and digital experience design company Basic on the project, which gives visitors a way to mine...

Making the Best of Work From Home – Adweek

For most of us, home has been “the office” for more than two months. And that could be the case through the summer...

Paving the Path Forward with SEO: Preparing for New Normalities

Brands have unlimited potential right now to entertain, assist, educate, and inform. Here are six ways to leverage SEO in preparing for new normalities. The...

Paving the Path Forward with SEO: Preparing for New Normalities

Facebook has confirmed they are testing mid-roll video ads, and livestream video ad placements. Here's what this tells us about their plans in video. ...

Americans Are Buying 43 Million More Eggs Each Week in Quarantine – Adweek

U.S. consumers are buying 3.6 million more cartons of eggs per week than they were prior to the coronavirus pandemic, according to data...

5 Brilliant Ways to Combine Traditional & Digital Marketing

Traditional marketing is still a valuable B2B asset. And the art of synergizing traditional marketing with digital marketing is worth mastering. Here's how. Long-term business...

GoDaddy Rallies Prospective Business Founders in Hard Times – Adweek

While prospects for small business owners may seem bleak right now, plenty of companies that started in similarly dire straits went on to...

Aubrey Plaza Drinks Spritzers in Kenan Thompson’s Dreams – Adweek

Barefoot Wine debuted its new wine-based hard seltzers earlier this year, and had planned to launch a summer campaign in April featuring them...

There’s Been a Rise in Livestreaming Content Due to Covid – Adweek

In a recent 24-hour period, I went from seeing a Russian accordion player named MOZG888VADIM play everything from traditional Russian ballads to Lady...

Friday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

With Live Sports on Hold, Broadcasters Dig Deep For Plan Bs – Adweek

Almost as soon as sporting events around the country and the world shut down two months ago, ESPN began talking to filmmakers about...

Dmexco, Ad Tech’s Big Bash, Lies in Coronavirus-Caused Limbo – Adweek

There’s no Oktoberfest. Professional soccer will resume, but without fans. Will ad tech become another casualty of the pandemic?Attendees and exhibitors are questioning...

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