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Saturday, January 23, 2021

Google and Australia Are Fighting Over News. Here’s What You Need to Know

Google has threatened to pull its search business from Australia if regulators don't modify a proposed law that would force tech giants to...

‘Nudes for Valentine’s Day?’ Yes, But Not That Kind, and for a Good Cause

Another request to "Send Nudes" via social platforms? Relax: This one is for a good cause, and there's a reason why Nudes is...

LinkedIn Lets Members Choose Who Can Comment on Their Posts

LinkedIn added two new ways for users to control their conversation experiences on the professional network. Members can now determine who can comment...

NBCUniversal Will Shut Down NBCSN, Its Cable Sports Network, This Year

Key Insights NBCUniversal is trimming its cable network portfolio: Sports network NBCSN will be no more by the end of the year. The...

After a Successful Year, DoorDash Is Splurging on an Ad in the Super Bowl

What do the Cookie Monster and actor Daveed Diggs have in common? Honestly, nothing at all--but they both just scored lead roles in...

Tag Team Says Geico Was Their First Invite in 30 Years to Be More...

Few lyrics have proven more prophetic than "Tag Team, back again," the line that launches listeners into 1993's timeless track "Whoomp! (There It...

Why Scotts Miracle-Gro Put Creative and Media Under One Roof With VaynerMedia

Two years ago, Scotts Miracle-Gro dipped its toes in the VaynerMedia waters when it asked the agency to handle creative work for Ortho,...

Networking Is the Biggest Challenge Virtual Event Marketers Face in 2021

As in-person gatherings remain unsafe to attend during the pandemic, virtual and “phygital” hybrid events are here to stay in 2021. Event marketers...

Meat and Memes: How Slim Jim’s Long Boi Gang Surged to 1.2 Million Members

They call themselves the Long Boi Gang. This self-described internet cult is well over 1 million strong and spends its days rallying around...

Virtually Sample 4,000 Shades of Eyeshadow With Pinterest’s New AR Try-On Feature

While most people would rather try on makeup before buying, inviting customers to touch the same product samples and rub them all over...

TikTok Debuts TikTok Creator Portal

TikTok Friday introduced online hub TikTok Creator Portal, a one-stop shop for educational resources for creators on its platform. Content on TikTok Creator...

Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches

There was a time when trying on clothing either meant a trip to a brick-and-mortar store, where you filled your arms with options...

How to Stop Seeing Emoji Reactions on Messages

Did you know that Discord users can leave emoji reactions on messages? For instance, if someone shares something funny, other users can leave...

Delivery Services Are Set to Be Amazon’s Next Billion-Dollar Business

Amazon CEO Jeff Bezos is not one to pass up a good deal--or leave anything to chance. In fact, former Amazon engineer Steve...

Ryan Reynolds Gets Paw-litical; What VP Kamala Harris Means to Girls: Friday’s First Things...

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

Captivate CEO on Riding the Covid-19 Crisis: ‘I Endured Many Sleepless Nights’

In March 2020, I felt good about my seventh year as CEO of a private equity-backed business. We experienced six recurring years of...

Wave Sleep Film Advert By Young Hero: Introducing Wave Sleep

Inspired by the classic children’s bedtime story “Goodnight Moon,” Young Hero recently partnered with Wave Sleep to develop a contemporary interpretation of the...

Generation Pep: Dance 10.000

“Dance 10.000” is a global campaign created...

Sony Music Digital Advert By Wunderman Thompson: Through your eyes

All IndustriesAgency Self-PromoAlcoholic DrinksAutomotiveBeautyConfectionery, SnacksEducationElectronics, TechnologyFashionFinanceFoodGamblingGamingHealthHospitality, TourismHouse, GardenIndustrial, AgricultureMediaMilitaryMoviesMusicNon-Alcoholic DrinksOffice EquipmentPersonal AccessoriesPetsPharmaceuticalProfessional...

Facebook Oversight Board to Decide on Donald Trump’s Suspension From Facebook, Instagram

Facebook's independent content oversight board finally started reviewing cases last December, and it now has its highest-profile case to date on its docket:...

YouTube Rolls Out Dedicated Pages for Hashtags

YouTube rolled out new pages for hashtags this week, giving users a new way to discover related content. Viewers who clock on a...

Simple and Powerful, This Ad Filmed Girls as They Watched VP Kamala Harris Be...

To some women who grew up with trailblazers like Gloria Steinem, Billie Jean King and Angela Davis, Wednesday's inauguration of Kamala Harris was...

DOJ Withdraws Supreme Court Request Over Trump Blocking Twitter Users

The end of the Donald Trump presidency and the end of the @realDonaldTrump Twitter account roughly two weeks earlier prompted the Department of...

Ryan Reynolds and Mint Mobile Have Entered Politics. They’re Donating to a Four-Legged Mayor

Since the insurrection at the U.S. Capitol, the biggest brands in the country have begun reevaluating their political contributions. The goal is to...

Branded Content Project to Hold Bootcamp for BIPOC Publishers

The 24-week program will begin in February and wrap up during the summer. Its training team will be led by Branded Content Project...

Investors Want Proof That Digital Ads Aren’t Funding Misinformation

Early this week, The New York Times reported that shareholders at two major media buyers, Omnicom and Home Depot, filed resolutions in November...

What Marketers Can Expect From 5G in 2021

5G will be everywhere in 2021—but don’t hold your breath for the hyper-fast future that telecoms and analysts have been promising just yet.Despite...

2020 Was Officially the Hotel Industry’s Worst Year on Record

Between pandemic-driven travel restrictions and many people being reluctant to take the risk of traveling for business or pleasure, 2020 was a catastrophe...

Map a Purpose Journey With Love and Growth, Says Microsoft

Looking at Microsoft’s advertising, it’s apparent that the tech giant is a fan of purpose. Some of the brand’s more eye-catching and prominent...

The Trade Desk Submits Unified ID 2.0 to Industry Body PRAM for Approval

The Trade Desk has submitted its Unified ID 2.0 for approval to industry body Partnership for Responsible Addressable Media (PRAM) in a bid...

Here’s How You’ll Be Able to Stream Super Bowl 55

The NFL’s annual Super Bowl matchup has long been linear television’s tentpole. But as with many things, the Big Game is becoming an...

Netflix Renews Hit Drama Bridgerton for Season 2

Bridgerton, the flirty period drama from Shonda Rhimes’ production company Shondaland that became a huge hit after debuting Dec. 25 on Netflix, will...

Head of Customer Marketing Platforms at Walgreens Journeys Beyond Consumer Needs

Some take long walks to disconnect from work. Alyssa Raine does the opposite.When she’s not working, the Group VP of Customer Marketing Platforms...

The Biggest Challenge for Super Bowl 2021 Advertisers: Tone

Creating a Super Bowl commercial that 100 million people will both like and want to talk about with friends is difficult. Pulling it...

Verizon Media Expands Its Ad Sales Deal With Microsoft

Verizon Media is expanding its long-standing ad sales arrangement with Microsoft as the telecom giant’s ad-tech unit looks to solidify its footing in...

Survey Says: ‘Meh’ to Trump’s Brand; Super Bowl Advertisers’ Biggest Challenge: Thursday’s First Things...

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

Babbel Film Advert By Media Monks: Understanding Changes Everything

Babbel, the world’s top-grossing language learning app, has now launched a new global brand campaign for January, focussing on the transformational effects that...

Gulf States Toyota: New Boyfriend

The new Toyota Highlander is not just...

Gulf States Toyota: Pancake

The Toyota Camry isn’t your typical sedan....

Gulf States Toyota: Pavlov's Human

In this spot, a man trains his...

Adidas: Chinese New Year 2021

adidas partners with HYPEMAKER to launch a...

Goldfish Outdoor Advert By Zulu Alpha Kilo: Five new creatives

Our newest campaign was created by five new creatives: Noah age 4, Kayla, age 11, Kabir age 5, Eugenia age 8, and Alexis...

70% of Snapchatters Use the App While Watching Sports

The sports world is still adjusting to the affects of the pandemic, but Snapchat has managed to carve a niche for itself in...

Camera Brand Leica’s First Global Campaign in a Decade Celebrates the Power of Photography

Pictures capture pleasure, sorrow, anger and fear —and make a record of our most fun, absurd, and memorable moments.With its first global ad...

Oatly Deviously Sets Its Sights on Oat Milk’s Most Skeptical Demographic: Dads

How do you encourage middle-aged dads, a demographic oat milk brand Oatly says is most reluctant to ditch dairy, to ditch dairy?You shame...

This Site Lists the Unofficial ‘Rules’ Black People Often Feel Obligated to Follow

As a child, Alex Pierce was not allowed to play with toy guns or anything that resembled them. Even Nerf guns were off...

Vineet Mehra Is Leaving Walgreens Boots Alliance

Vineet Mehra is exiting his role as the chief marketing and customer officer of Walgreens Boots Alliance, Adweek can confirm.A spokesperson for Walgreens...

6 Months After Merger, Magnite Rebrands Its Ad Stack

Six months after the merger of Rubicon Project and Telaria spawned the Magnite brand, the ad-tech company is pushing ahead with its marketing...

Adidas Just Used WhatsApp to Create the Most Star-Studded Ad of the Socially Distant...

If you put a bunch of the world’s best soccer players in a WhatsApp group, what would they talk about? They’d be talking...

Facebook May Be Rolling Out an Account Issues Dashboard for Businesses

Some businesses on Facebook are seeing an Account Issues dashboard, providing them with a single destination to monitor the status of issues with...

3 Important Search Trends to Look Out For in 2021

Let’s be real: we’re all ready to leave 2020 behind. And yet, making predictions for 2021 feels like tempting fate too. What can...

How to Stop Emoji From Animating

Did you know that you can stop Discord from automatically playing animated emoji as you use the application? Our guide will show you...

Yes! The Madam Vice President Is ‘My’ Madam Vice President

I am proud that I can say “Madam Vice President” to the first Southeast Asian-American, the first African-American and the first female vice...

Code and Theory Adds Kettle as Clients Pursue Digital Transformation

Code and Theory has made its fifth acquisition, bringing on a digital shop that expands its content production and ecommerce capabilities at a...

How to Handle Marketing This Week; Netflix Tops 200M subscribers: Wednesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

Inside Walmart’s Quest to Become the Go-To Retailer for Pickup and Delivery

Walmart confirmed it is not advertising in the Super Bowl this year, which means its 2020 debut will remain the U.S. retail giant’s...

Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers

Last year, change was thrust upon agencies. While shops grappled with a suddenly remote workforce, clients were pulling or pausing ad spend while...

How Retailers Were Forced to Modify Their Playbooks for Handling Crises

Historically, crises for consumer-facing businesses were limited to fires and robberies, or perhaps the moral failing of an executive. The pandemic, however, challenged...

Marketers Bet on Which Pandemic-Inspired Behaviors Have the Most Staying Power

Beer kegs collect dust, abandoned and untapped. Gym ellipticals sit silent without their usual sheen of sweat. Pots and pans hang on hooks...

Which Quarantine-Fueled Technologies Will Outlast the Pandemic?

As the Covid-19 pandemic transformed nearly every aspect of home and work life, people turned to previously niche or unnecessary technologies in the...

Reddit Updates the Technology Behind Its Avatars

Reddit’s updates for the period from Jan. 6 through 19 were highlighted by sprucing up its avatars and revamping its notifications experience.The foundational...

Facebook Continues to Prep Advertisers, Developers, Partners for iOS 14 Updates

Facebook continued to prepare application advertisers, developers, mobile web advertisers and partners for changes to Apple’s iOS 14 operating system.The social network Tuesday...

Barilla’s Clever Spotify Playlists Last Exactly as Long as You Should Cook Pasta

Dried pasta: it should be so easy to cook and yet, somehow, that delicious al dente texture the Italian restaurants so effortlessly perfect...

Facebook to Pack More Details Into Descriptions of Images for Blind, Visually Impaired People

Facebook revamped its automatic alt text experience, which provides detailed descriptions of images for people who are blind or visually impaired.The social network...

Amid a Devastated Travel Industry, Vrbo Has Optimism for Its Future

If you had to pick any place in America to own a condo, you could do much worse than Breckenridge, Colo. The ski...

Netflix Clears 200 Million Global Subscribers, Despite Fiercer Competition Than Ever

A year ago, Netflix had just logged 160 million global subscribers and was leaning further into international growth to fuel its company ambitions....

Insurance Marketplace The Zebra Chooses Argonaut as Creative AOR

The insurance industry is a crowded place, which has made it one of the more creative, with names like Liberty, Geico and Progressive...

Presidential Inauguration Committee Teams Up With Snapchat on AR Lenses

Actually attending Wednesday’s inauguration of President-elect Joe Biden and Vice President-elect Kamala Harris is off the table for most people, due to public...

LinkedIn Marketing Partner Awards Winners Revealed

LinkedIn Tuesday revealed the winners of its LinkedIn Marketing Partner Awards, which recognize the professional network’s marketing partner community members for their outstanding...

How to Handle Social Media This Inauguration Week

It seems like more and more, today’s social media managers are tasked with making game-time decisions in extremely heavy situations. On the precipice...

This Brooklyn Exhibition Displays the Stories of LGBTQ+ Seniors

Ronnie Gilliard Ellis Jr. met Earl, his partner of 44 years, in his thirties. But it wasn’t until the two were “well over...

How to Stop GIFs From Automatically Playing

Did you know that you can stop Discord from automatically playing GIFs as you use the application? Our guide will show you how...

ViacomCBS Sets March 4 Relaunch Date for Paramount+ Streamer

ViacomCBS will raise the curtain on its rebranded and expanded streaming service Paramount+ on March 4, the company said today, marking the latest...

Emprove: Early Bird – The Awakening

A short film created to inspire women...

AlUla Film Advert By Leo Burnett: The World’s Masterpiece

AlUla, The World's Masterpiece, is one of the oldest cities in the Arabian Peninsula and home to Hegra, a UNESCO World Heritage site....

You Have Questions. We Do, Too

When we were living the pandemic in two-week increments back in March, holding out hope that we’d return to “regular life” soon and...

What Next? Adweek’s 2021 Outlook for Media, Marketing and Tech

A period of unprecedented change across media, marketing and tech has left the industry with burning questions at the outset of a new...

What to Expect in Post-Pandemic Production After a Year That Altered Almost Everything

Despite the advertising industry’s love of embracing technology, there’s one thing that really hasn’t changed in decades: how ads get shot.Oh sure, the...

How to Impact Diversity When All Brands Are at Stake

As marketing professionals, we are uniquely positioned to shape how people think, see themselves and view the world. Marketing has the power to...

From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in...

As 2020 began, the television industry was focused on launching new streaming services to keep pace with Netflix while simultaneously trying to stop...

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