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Saturday, October 31, 2020

Is Wendy’s Winning the Breakfast Wars? – Adweek

Wendy’s only launched breakfast this year, and it’s already off to a hot start.This morning, the fast food chain reported encouraging second quarter...

WWE Appoints New President and Chief Revenue Officer – Adweek

The WWE has hired Nick Khan, former co-head of television at Creative Artists Agency (CAA), as president and chief revenue officer. Announced today,...

No Cruises Until November as Industry Extends Pause Again – Adweek

Halloween will have come and gone before Americans can cruise again. Even though the industry had hoped to be in the water by...

Contactless Tech May Make or Break Small Businesses – Adweek

America has been slow to embrace contactless payments compared to the rest of the world. Outside of the U.S., contactless payments make up...

Adobe Uses Music’s Biggest Names to Turn Fans Into Creators – Adweek

Since the pandemic began in March, Adobe has engaged with established fans and customers from home through methods such as a virtual flagship...

Getty Images Sees Increase in D&I Searches Over Last Year – Adweek

The Covid-19 crisis has developed a lexicon with phrases that were not in general circulation before but are now part of our everyday...

Fears of Less Demand for Halloween Candy Creep In – Adweek

Halloween is nearly three months away, but concern that the coronavirus outbreak could hurt candy sales due to fewer festivities and trick-or-treaters is...

Free Ad School for Black Creatives Expands to West Coast – Adweek

One School, a training program launched exclusively for Black creatives last month to help talent break into the industry, has expanded to the...

Wednesday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

With First TV Ad, Beyond Aims to Be Part of a New Food Era...

Beyond Meat trots out a couple of big names from sports and Hollywood for its first television ad, leaning further into its longstanding...

These Small Businesses Got Free (and Odd) Prime-Time Ads – Adweek

Thanks to its prohibitive cost, national TV advertising is usually the preserve of major brands and businesses that can afford it.But with many...

What’s Going on With TikTok? Here’s a Quick Podcast Primer – Adweek

TikTok has been one of the iconic pastimes of the 2020 quarantine era, with tens of millions of Americans using it to post...

Disney+ Plans International Service and Debuts Mulan – Adweek

Disney, encouraged by early growth in its streaming service Disney+, will lean hard into its streaming business as its other businesses remain considerably...

MilkPEP Revives ‘Got Milk?’ Slogan for a New Generation – Adweek

“Got Milk?” is back.After launching in 1993 with the classic, Goodby Silverstein & Partners-created and Michael Bay-directed “Aaron Burr” spot for the California...

Netflix Shares Fall Lineup During Virtual CTAM Press Tour – Adweek

Unlike most broadcasters and even some streamers, Netflix has twice said that the ongoing Covid-19 pandemic hasn’t noticeably interrupted its release calendar so...

Verizon’s CMO on 5G, Back-to-School and Pandemic-Era Trends – Adweek

Covid-19 has upended the way consumers interact with brands in many different industries. For Verizon, a telecommunications company that’s recently transitioned into a...

Apple Names Greg Joswiak as Its New Marketing Head – Adweek

Consumer electronics giant Apple announced today that it has named Greg Joswiak as its svp of worldwide marketing, replacing company veteran Phil Schiller.Though...

Harmon Brothers Switch From Poop to Investing in New Ad – Adweek

As the U.S. continues to struggle with Covid-19, some Americans have used these uncertain times as an opportunity to scale their financial portfolio....

Airbnb Bookings Bounce Back, While Hotels Are Still Hurting – Adweek

After months of cancellations and depleted future bookings, the strain of which led Airbnb to lay off 25% of its workforce, Airbnb saw...

Netflix Sets Limited Series About Walmart Class-Action Suit – Adweek

Kings of America, a limited series, will follow the tale of three women who are each involved with Walmart around the time of...

After Covid-19 Tweets, Tom Goodwin Is Out at Publicis Groupe – Adweek

Publicis Groupe has parted ways with Tom Goodwin, who was appointed head of futures and insight at the beginning of the year.The move...

Audi Apologizes for Ad’s ‘Insensitive Image’ – Adweek

German automaker Audi has taken the rare step of publicly apologizing for an ad and pledging to investigate how the image was approved...

T-Pain Markets TP With Cottonelle on Animal Crossing – Adweek

Toilet paper saw incredible sales in the early days of the pandemic when consumers rushed to stock up on the essential product, leading...

Ogilvy New York Taps BBDO Pair to Serve as CCOs – Adweek

Ogilvy New York has two new creative leaders at the helm: Danilo Boer and Marcos Kotlhar.The pair join from BBDO New York, where...

Facing Regulators and Big Tech, the Ad World Comes Together – Adweek

The advertising industry is coming together to uphold regular digital practices in the face of major regulatory, web browser and mobile operating system...

The Founder of CBD Beverage Recess Is ‘Designing Feelings’ – Adweek

Even before Ben Witte concocted the beverage Recess, he created the brand for the CBD-infused drink. In fact, Witte did more than a...

These Yeti Coolers Designed by Musicians Are Up for Auction – Adweek

The Covid-19 pandemic has decimated the live music industry, and with concerts and music festivals going virtual for the foreseeable future, Yeti is...

How to See Fewer Alcohol Ads – Adweek

Did you know that you can customize the kinds of ads you see on Instagram? Specifically, you can tell the platform to show...

These Tiny Billboards Around Portland Help Small Businesses – Adweek

Portland’s protests in response to the police killing of George Floyd are approaching 70 consecutive days. Add to that the devastation of Covid-19...

Ocean Plastics Are a Fascinating New Species in Eerie Film – Adweek

Photos of milk jugs, water bottles and other debris washed up on the beach or scattered throughout the ocean are unsettling reminders of...

Don’t Cancel Your 2020 Product Launch – Adweek

Thus far in 2020, brands such as Peloton and Zoom have seen a boost due to quarantine, but many are devastated, shutting down...

ViacomCBS Preps Connected Video Ad Platform for Fall – Adweek

ViacomCBS is unifying connected video assets across CBS Interactive, Pluto TV and Viacom video on a singular video advertising platform to debut during...

Facebook Gears Up for National Black Business Month – Adweek

Facebook unveiled several initiatives in support of National Black Business Month, which will run throughout the month of August.The social network teamed up...

Messenger From Facebook Revamps Its Chat Plugin – Adweek

Messenger From Facebook rolled out a major update to its chat plugin that will enable businesses to communicate with their customers via their websites,...

National TV Ad Revenue Fell 9% in June to $3.2 Billion – Adweek

National TV ad revenue losses aren’t as steep as they were in the pandemic’s earliest months, but the industry still suffered from the...

Mac & Cheese for Breakfast? Kraft Rebrands to Make It Legit – Adweek

It’s a familiar scene: 7 a.m. on a Tuesday and the laundry neglected from over the weekend is piled high. A bowl of...

Tuesday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

Is It a Video Game, or New Zealand? Tourism Gets Gamified – Adweek

It’s not easy to get away overseas on vacation at the moment, thanks to the coronavirus pandemic. So Tourism New Zealand, with the...

Cabin Fever Aside, Home Is Still a Pretty Great Place, Coldwell Banker Says in...

Coldwell Banker feels the pain of every American whose shelter-in-place experience has sometimes felt like a slow, claustrophobic journey to crazy town.But in...

CVS Is First National Retailer to Accept PayPal and Venmo – Adweek

CVS Pharmacy is the first national retailer to offer the ability to pay via Venmo and PayPal in stores. To use the services,...

WhatsApp Begins Rolling Out Search the Web Feature – Adweek

WhatsApp began rolling out a way for users to search the web on messages that have been forwarded several times.This follows steps the...

Facebook Business Extension Extended to Developers – Adweek

Businesses on Facebook already have the ability to use the social network’s tools to list products and offer service appointments directly via Facebook and...

Discovery Channel Announces Sponsors for Shark Week 2020 – Adweek

The Discovery Channel today released its lineup of sponsors for Shark Week 2020—the network’s 32nd annual summertime tradition.New sponsors include Burger King, Cooper...

Extra Gum Celebrates Offline Connections Among Generation Z – Adweek

People are spending more time staring at screens during the pandemic, with various apps such as Zoom and TikTok becoming the default place...

Wolfgang LA Gets Scrappy for First Adidas Project – Adweek

Back in December, Los Angeles-based indie Wolfgang Los Angeles was quietly added to the agency roster for Adidas. The shop, founded by ex-David&Goliath...

Girls Behind Rooftop Tennis Clip Got to Play Against Federer – Adweek

Italian schoolgirls Vittoria Oliveri and Carola Pessina found a way to keep themselves entertained during lockdown: the friends and neighbors played tennis together...

It’s Snapchat’s Turn to Face the Music – Adweek

Snap said it is working with music-industry partners including Merlin, members of the National Music Publishers Association, Universal Music Publishing Group, Warner Chappell...

Lifetime Sets First LGBTQ-Centric Holiday Movie – Adweek

As Hallmark Channel continues to weather controversies related to LGBTQ inclusion in its Countdown to Christmas lineup, one of its biggest rivals is...

Deparment Store Chain Lord & Taylor Files for Bankruptcy – Adweek

Lord & Taylor is the latest venerable retail name, with a history stretching back to 1826, that has succumbed to the pandemic by...

National Geographic Airing Efforts to Stop the Next Pandemic – Adweek

As the country, and the world, continues to be focused on Covid-19, National Geographic is looking ahead to the next pandemic—and the efforts...

The Rock and Dany Garcia Are Buying the XFL – Adweek

Dwayne “The Rock” Johnson and business partner Dany Garcia, alongside investment firm RedBird Capital, announced today that they’re buying substantially all the assets...

Which Topics Are Being Discussed the Most on LinkedIn During the Pandemic? – Adweek

The most-shared article in June was about Black Lives Matter#marketing was the most-used hashtag globally on LinkedIn from May through Julyhocus-focus/iStock Marketing remained top-of-mind...

Finish and National Geographic Debut Water-Saving Program – Adweek

Since Covid-19 lockdowns began in March, eating meals at home has been the norm for many Americans, naturally causing an increase in dirty...

What’s Next for the Facebook Advertising Boycott? – Adweek

During the month of July, the Stop Hate for Profit movement led the largest organized advertiser boycott against Facebook in its history.It was...

Meredith and Kroger Partner on Data Play for CPG Advertisers – Adweek

Meredith, which owns lifestyle publications like People and InStyle, is launching a new audience-targeting service with Kroger Precision Marketing, the analytics arm of...

Reddit Kicks Off Its Up the Vote Initiative – Adweek

Reddit kicked off its Up the Vote voter-registration initiative, focused on alerting, educating and activating Redditors on their right to vote.The platform said in...

The Future of Mindfulness – Adweek

ABC News’ Dan Harris, co-founder of Ten Percent Happier, joins us to discuss his own journey, practice and thoughts on what we can...

How to See Fewer Political Ads – Adweek

Did you know that Instagram allows you to customize your ad topic preferences so you’re shown fewer ads related to specific topics, such...

Back to School? The Evolution—and Gap—in Marketing Education – Adweek

On this episode of Yeah, That’s Probably an Ad, professors and Adweek Academic Council members Yusuf Dahl and Beth Egan join David Griner...

TikTok Creators Lend Their Talents to Airbnb Online Experiences – Adweek

Embattled video-creation platform TikTok collaborated with vacation rental marketplace Airbnb on a new collection of Airbnb Online Experiences hosted by TikTok creators.The new experiences...

Students Should Not Be Reunited in the Fall on Campus – Adweek

With coronavirus cases hitting new highs in recent weeks, the reality of bringing together millions of Gen Zers from all over the country...

We Must Close the Gap in Marketing Education, Especially Now – Adweek

Having struggled with the abrupt switch to online learning last semester, colleges will need to pivot quickly to provide the meaningful engagement students...

The State of Programmatic In-Housing – Adweek

Nearly 70% of brands in the U.S., Europe and Latin America have at least partially in-housed programmatic media buying, according to a recent...

Monday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

Snap Inc. Wants Businesses to ‘Meet the Snapchat Generation’ – Adweek

“Meet the Snapchat Generation,” Snap Inc.’s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in...

Microsoft Confirms It Is Still Looking to Buy TikTok – Adweek

After days of uncertainty about the fate of the popular short-form video app TikTok, Microsoft has said that it will “continue to explore...

TikTok Plays Defense After President Trump Threatens Ban – Adweek

Tensions flared between the White House and short-form video app TikTok Friday night when President Donald Trump told reporters aboard Air Force One...

For Perry Mason, HBO Made the Ultimate 1932 L.A. Meal Kits – Adweek

Musso & Frank Grill has been a Hollywood institution serving red meat and stiff drinks since 1919, and in pre-pandemic days, it could’ve...

Beyond Meat Partners With NBA Stars for Social Justice – Adweek

Basketball superstars Chris Paul, Carmelo Anthony and Dwyane Wade have launched a fund to support the Black community, and plant-based protein brand Beyond...

James Murdoch Resigns From News Corp. Board of Directors – Adweek

James Murdoch, the younger son of media titan Rupert Murdoch, resigned from the board of directors of media giant News Corp. today over...

James Murdoch Resigns From News Corp. Board of Directors – Adweek

James Murdoch, the younger son of media titan Rupert Murdoch, resigned from the board of directors of media giant News Corp. today over...

As the NHL Restarts, It Also Starts Up Its #WeSkateFor Initiative – Adweek

NHL Original Productions and NHL Social are bringing fans inside the “Secure Zones” for players, coaches and league and team personnel.The league said 30...

The World According to Scott Galloway, in 6 Video Clips – Adweek

So many takeaways, so little time.In a 25-minute keynote, plus 10 minutes of Q&A, at Adweek’s NexTech 2020 Virtual Summit last week, professor...

What’s Next for US Data Privacy Regulation – Adweek

Nearly eight in 10 Americans think Congress needs to prioritize data privacy legislation, according to a Morning Consult survey from December.With that as...

Washington NFL Team Asks Fans to Design New Logo—for Free – Adweek

A lot of NFL fans have strong opinions when it comes to the new name and logo for the former Washington Redskins.After the...

Zippo’s Mars Lighter Follows NASA’s Latest Launch – Adweek

NASA launched its latest mission to Mars on Thursday, drawing millions of viewers. And while the features of the Perseverance Rover are mightily...

Arrest Made in Florida in Hack of High-Profile Twitter Handles Earlier This Month –...

Ryan Hughes of WFLA in Tampa, Fla., reported Friday that 17-year-old Graham Clark of Tampa was arrested early Friday morning and accused of being...

Which Brands Are Coming Back to Facebook After the Boycott? – Adweek

As the monthlong Stop Hate for Profit campaign calling on advertisers to boycott Facebook comes to an end today, many brands are still...

Tool Lets Investors See a Company’s Environmental Impact – Adweek

As climate change’s threat and impact grows, the onus is increasingly placed on brands to become more sustainable.  To better determine which brands...

How Programmatic Advertisers Can Build Consumer Trust – Adweek

While the coronavirus pandemic has taken up much of the news cycle over the last several months, privacy regulators haven’t exactly been standing...

Ryan Reynolds Announces a New Diversity Push for Next Film – Adweek

Ryan Reynolds is putting part of his next film’s salary toward bringing more members of underrepresented groups into the filmmaking process.The actor announced...

Why WNBA Players Have Breonna Taylor’s Name on Their Jerseys – Adweek

When the 2020 season of the Women’s National Basketball Association (WNBA) tipped off Sunday, players wore jerseys with the name Breonna Taylor—the Louisville,...

Domino’s Pizza Promotes Art D’Elia to EVP and CMO – Adweek

Domino’s Pizza, the world’s largest pizza chain based on retail sales, promoted Art D’Elia to evp and CMO, the company announced on Thursday.In...

Condé Nast Entertainment Poaches Talent From Disney+ – Adweek

Condé Nast Entertainment (CNE) has appointed Agnes Chu as president to lead its global growth strategy focused on supporting and monetizing digital video,...

Coca-Cola Coffee Is Heading to the U.S. – Adweek

Coca-Cola has a product for caffeine lovers.Today, the company announced the date for the stateside debut of Coca-Cola Coffee, a canned product that’s...

Understanding the Massive Scale of Big Tech – Adweek

In their testimony on Capitol Hill Wednesday, the CEOs of Amazon, Apple, Facebook and Google made minor concessions that the scale of their...

With Poetic Optimism, Coca-Cola Returns to Advertising – Adweek

As the global Covid-19 pandemic ground everyday life to a halt this spring, Coca-Cola suspended its marketing efforts to instead route more support...

The Time for Contactless Payment in America Has Arrived – Adweek

If there ever was a time when U.S. shoppers might be willing to adopt contactless payments on a widespread scale, that moment is...

Gen Z Shoppers Prioritize Brand Values and Influencers – Adweek

It’s no secret that Gen Z shops differently than previous generations, with a higher emphasis placed on personal connections than discounts. These contrasts...

Official Music Videos to Debut in the U.S. Aug. 1 – Adweek

The social network said in a Newsroom post that beginning this weekend, users will be able to discover, watch and share videos from...

How to Add an Approved Business Partner – Adweek

Users with Instagram business accounts can create a list of approved business partners they work with, and those companies will then be able...

Where Does America Stand on a National Digital Privacy Law? – Adweek

Earlier this month, the California Consumer Privacy Act (CCPA) became enforceable. Seventeen other states have proposed similar digital privacy bills, according to law firm...

Fast-Food Chains Report Improving Sales on a Monthly Basis – Adweek

Quarterly results announced over the past two weeks by some of the largest restaurant and fast-food operators—including Yum! Brands, McDonald’s, Starbucks and Dunkin’—show...

Walter Geer Takes Executive Creative Director Role at VMLY&R – Adweek

Walter Geer III has been named executive creative director of experience design for VMLY&R. He leaves his post as svp and group creative...

Pinterest Tops 400 Million Monthly Active Users – Adweek

Pinterest posted a modest 4% year-over-year revenue gain in the second quarter, totaling $272 million, well above the consensus of $250 million.The company...

What Brands Should Know in the (Unlikely) Event of a TikTok Ban – Adweek

It’s been a few weeks since the news broke about the Trump administration considering a TikTok ban. With growing tensions between the U.S....

Bumble and Babe Wine Are Alleviating Some Stress of a Pandemic Breakup – Adweek

Going through a breakup is tough. Going through a breakup when you live with your partner is harder. And going through a breakup...

The Last Dance Goes From Live Sports TV Substitute to Rival – Adweek

The Michael Jordan documentary series The Last Dance, co-produced by ESPN and Netflix, saw its ESPN release date moved up two months to...

Friday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning...

Online Grocery Helped Fuel Amazon’s 40% Jump in Sales During an ‘Unusual’ Q2 –...

On the heels of CEO Jeff Bezos’ first congressional testimony, ecommerce giant Amazon announced its Q2 2020 results with net sales up 40%...

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