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The challenge for Cadbury and ELVIS was to drive penetration of Cadbury Creme Egg across all demographics, with a particular focus on 16 to 34-year-olds. The through-the-line campaign aims to bring back the hype and get the nation excited about Creme Egg’s unique taste experience, helping to drive sales by celebrating 50 years of delicious Creme Egg EATertainment.



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