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Budweiser has crowned Lionel Messi the undisputed King of Football after he scored a record-breaking 644th goal for Barcelona. A record previously held by Brazilian legend Pele for 46 years, Lionel Messi has scored the most goals for a single club in the history of professional football – a historic feat that many experts believe will stand for generations.

To mark the moment, Budweiser has released a short film, created by Deutsch New York, titled ‘Kings aren’t made overnight’ featuring the limited-edition Lionel Messi bottle custom designed to celebrate his journey to greatness.



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