We created this poster for Big Cat Rescue to try to change the public’s perception about petting baby tigers and getting photos with them. We wanted to give people the real picture and educate them on why it’s not as cute and innocent as they may think. It’s actually the beginning of a lifetime of cruelty and abuse, in which the tiger cubs are continually exploited for a profit. It also inhibits tigers from being where they belong — in the wild. Ultimately, we hoped to entice people to visit CubTruth.com to learn the truth and support this cause.