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Advertisers are putting money where their missions are.In the past few days, a handful of brands—beginning with The North Face last week—are withdrawing their media dollars from Facebook, in a boycott over the platform’s policies on removing hurtful posts and misinformation. The “Stop Hate for Profit” campaign was created by the Anti-Defamation League, Color of Change, Common Sense Media, Free Press, the NAACP and Sleeping Giants and has been picking up steam under the hashtag #StopHateForProfit.If you haven’t been following along, here’s how we got here:In a statement, a Facebook spokesperson acknowledged June 26 that the company has “more work to do.”“We’ll continue to work with civil rights groups, GARM and other experts to develop even more tools, technology and policies to continue this fight,” the company continued in its statement.In alphabetical order, here are the brands that have committed to ceasing their Facebook spending and the timelines they’ll do so. This post will be continuously updated.American Honda, through July“This is in alignment with our company’s values, which are grounded in human respect,” the company said in a statement.Arc’teryx, through JulyThe Canadian outdoor clothing brand said on Twitter on June 23 that it was “proud” to support the so-called “#StopHateForProfit” campaign.Ben & Jerry’s, through at least July“We call on Facebook, Inc. to take the clear and unequivocal actions called for by the campaign to stop its platform from being used to spread and amplify racism and hate,” the company said in a statement on June 23.Birchbox, through JulyThe company said in an Instagram post on June 26 that it would reallocate its ad dollars to “other platforms” and to “support more individual content creators.”Eddie Bauer, through JulyThe clothing company committed to the cause in a Twitter post on June 23.Habitat for Humanity, through JulyThe company joined the cause, announcing its participation in a Twitter post on June 26.Magnolia Pictures, through at least JulyThe Hollywood Studio joined the effort June 23. “We are seeking meaningful change at Facebook and the end to their amplification of hate speech,” the company said in a Twitter post.Patagonia, through at least JulyThe clothing brand said on June 21 in a Twitter post that it would pull its ads “pending meaningful action from the social media giant.”Rakuten Viber, indefinitelyThe messaging software company said June 25 that it would suspend spending on all Facebook properties indefinitely, including Giphy, the GIF library it recently acquired.REI, through JulyThe company said June 19 in a Twitter post that it prioritized “people over profits” when it joined the effort.The North Face, through JulyThe clothing company said June 19 in a Twitter post that it would remove organic ads on Facebook and Instagram.“We’re all living in a cultural moment of pain. We believe that normal is not good enough, and we all need to drive positive change immediately,” Steve Lesnard, global vp of marketing for The North Face, said in an interview with Adweek.Unilever, through the end of 2020The CPG giant is cutting its ad spend on Facebook and Twitter through the end of this year. “Continuing to advertise on these platforms at this time would not add value to people and society,” the company said in a statement June 26.Upwork, through July“We’re out too,” tweeted the recruiting company’s CEO, Hayden Brown on June 19.Verizon, through JulyThe company told CNBC that it would pull its ad dollars from Facebook and Instagram on June 25.

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