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Burger King wants to skip directly from the coronavirus-fueled chaos of today to the lovely and wondrous holiday season of December.And they think the pandemic-weary public may be ready to play along.Today, the fast food brand unveils a Christmas in July promo, transforming its social media channels and the BK app with carols and various elfin images and accoutrements that could appeal to even the grinchiest among us.There’s a related food offer—we’d call it a gift, but it’s not free—that lets consumers mix and match two menu items like the Whopper and Chicken Fries for $5.And as part of the stunt, the chain has decked out one of its locations with icicle lights, snowflake ornaments, giant colorful trees and red-ribboned wreaths.With fake snow falling and employees wearing Santa hats, consumers talk turkey about 2020 for a video from agency David’s Sao Paulo and Miami teams that accompanies the campaign. “I’m over it, I’m over it,” says one man. “Just skip it—horrible,” says another, while a mom confesses, “I’m losing my sanity.”The spot opens with the understatement of the century: “2020 has been a challenging year,” and flows into relatable commentary from passersby at the bright and festive restaurant.“This year has to end,” says one mask-wearing guy. “2020 no good!”BK says it’s “doing our part to wrap it up early” with its idyllic peek into the holidays and its discounted twofer combos, though fast-forwarding past the next four months won’t solve the world’s ills. But, anyway, it’s nice to dream.CREDITS:Agency: David Sao Paulo and David Miami
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Creative VP: Rafael Donato
Creative Director: Edgard Gianesi
Associate Creative Director: Fabricio Pretto, Rogerio Chaves, Curtis Caja
Art Director: Thiago Ferreira
Copywriter: Lucas Vigliar, Jared Schermer
Group Account Director: Stefane Rosa
Management Supervisor: Jenny Gobel
Account Executive: Rachel Startz
Executive Producer: Brenda Morrison Fell
Associate Producer: Brenda Osorno
Senior Business Affairs Manager: Barbara Karalis
Business Affairs Manager: Elizabeth TorrienteClient: Burger KingProduction Social Film
Production Company: Kreative Kontent
Director/Photographer: Fro Rojas
Executive Producer: Debbie Margolis-Horwitz
Director of Photography: Massimo Hanozet
Production Manager: Kimberly Haggerty
Set Designer: Belinda Scott
Editor: Pablo Colella
Photo Retouching: Carolina Loreto
Project Manager: Renata JenkinsProduction: 2 for $5 “Drive Thru”
Production Company: division7
Director: Kris Belman
Executive Producer: David Richards/Kamila Prokop
Director of Photography: Bob Chappell
Producer: Jon Dawes
Production Manager: Dannikke Walkker
Production Designer: Ron BeachEditorial & Finishing End Card
Cosmo Street Editorial
Editor: Justin Trovato
Animation & Finishing Artist: Nico Cragnolino
Assistant Editor: Alexandra Jimenez
Producer: Tina Evanow
HOP: Marie Mangahas
EP/ Managing Partner: Yvette CobarrubiasAudio: Lime Studios
Mixer: Adam Primack
Senior Producer: Kayla Phungglan
EP: Susie BoyajanColor: Apache
Colorist: Quinn Alvarez
Producer: Stefanie Schaldenbrand
EP/ Managing Partner: LaRue Anderson



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